Gift economy, moral economy
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Economia da Dádiva e Economia Moral: as bases para a economia digital. anabrambilla@gmail.com
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Gift economy, moral economy
- 1. Gift Economy, Moral Economy Ana Brambilla September/2018 anabrambilla@gmail.com
- 3. Moral Economy “The moral economy of the English crowd in the eighteenth century” E. P. Thompson, 1971 Economic expectations to ideational-driven than to material-driven gains. Pre-modern economy? Just for non-profit sector?
- 5. HUMAN HARMONY BETWEEN REASON AND PASSION
- 6. Compliances, Sustainability... An emerging view of humanitarian business company. anti-capitalism approach There’s NOTHING to do with... Kind of paternalism of society and social norms and obligations of local communities.
- 8. Why did the Web 2.0 go wrong and what does it have to do with all this?
- 12. Utility Value Worth AGAMEOF: Moral Economy Gift Economy Commodity Economy All concepts about economy embrace social deals between participants (or sides).
- 13. What is Web 2.0?
- 14. WebWe
- 15. “All participants need to feel that all parts have a correct behavior in the transaction. In some cases, the Moral Economy keeps control over an aggressive search for own interests - on a short term - in the name of a long term relationship between participants.” Henry Jenkins The Spreadable Media, 2015
- 18. Gift Economy
- 23. COMMODITY ECONOMY Value Bulk GIFT ECONOMY Worth “On the commodity culture, you can understand shared content as economically harmful, while on informal gift economy, on the other hand, no shared content is socially harmful.” Jenkins, H. 2015
- 24. That’s also about REPUTATION... … because we’re on a MICRO era.
- 28. 2 MAIN MOTIVATIONS (by Clay Shirky): INTRINSIC SOCIAL It will change the logic behind content production and consumption.
- 29. “... how will the companies discuss about a desire to build relationship with their customers if their transactions will be judged - at least, a part of them - based on rules of gift economy?” Jenkins, H. 2015
- 30. MEDIA COMPANIES USERS What they expect from each other?
- 31. All we want is audience... … or ENGAGEMENT?
- 32. A Gift Economy Brazilian Case: Calypso