2. What is Social Awareness?
It’s how much worth
are the interactions
between social
subjects.
RECIPROCITY
RELIABILITY
MORALITY
CIVIC MERIT
COOPERATION
Pierre Bourdieu
3. Is the Social Awareness an
individual or a collective
phenomenon?
Is the Social Awareness an
individual or a collective
phenomenon?
4. It’s individual because it
leverages the individual’s
interesting to belong to some
tribe to his/her own benefit.
It’s collective because the social
awareness of each individual impacts
in the collective, both as onus or
bonus.
5. Social networks are volunteer
associations which embrace the
base for the development of all
social awareness...
… never free of conflicts
or relationships of power.
6. How can a company develop and enhance its social
awareness?
Practicing the EMPATHY
Adopting HOLISTIC view
Knowing when give a STEP BACK
13. “... since companies look for relationship
building with their customers, the
transactions will no longer judged just
according the law and the market value,
but at least something will be judged
based on the gift economy.”
Jenkins, H. 2015