1. FUNDAMENTAL ANALYSIS

2. A method of evaluating a security that entails attempting to measure its intrinsic value by examining related economic, financial and political factors. The earnings of the company, the growth rate and the risk exposure of the company have a direct bearing on the price of the share. These factors in turn rely on the host of other factors like economic environment in which they function ,the industry they belong to,and finally companies own performance. What is fundamental analysis ?

4. Industry analysis

5. Company analysisEconomic analysis The level of economic activity has an impact on investment in many ways. The analysis of macro economic environment is essential to understand the behaviour of the stock prices.

6. The commonly analysed macro economic factors are as follows. Gross domestic product. Savings and investment Inflation Interest rates Budget The tax structure The balance of payment Demographic factors Economic forecasting Diffusion index

7. An industry is a group of firms that have similar technologcial structure of production and produce similar products. The industries are basically classified into Growth industry: The growth industries have special features of high rate of earnings and growth in expansion, independent of the business cycle Cyclical industry: The growth and the profitability of the industry move along with business cycle.During the boom period they enjoy growth and during depression they suffer a set back. Defensive industry: defensive industry defies the movement of business cycle. Cyclical growth industry: This is new type of industry that is cyclical and at the same time growing. Industry analysis

8. The investor has to analyse some of the factors,such as Growth of the industry Cost structure and profitability Nature of the product Nature of the competition Labour Research and development Pollution standards. Factors to be considered

9. In the company analysis the investor assimilates the several bits of information related to the company and evaluates the present and future values of the stock. The risk and return associated with the purchase of the stock is analysed to take better investment decisions. The valuation process depends upon the investors ability to elicit information from the relationship and inter-relationship among the company related variables. The present and future values are affected by a number of factors(i.e) Competitive edge Earnings Capital structure Management Financial performance Company analysis

11. Profit and loss account

12. Comparative financial statements

13. Trend analysis

14. Common size statements

15. Fund flow analysis

16. Cash flow analysis

17. Ratio analysis.Financial analysis

18. Thankyou.