Nokia's six principles for social media engagement

•

0 gostou•644 visualizações

Antony Mayfield

Nokia’s six principles
for successful
engagement

SOCIAL MEDIA INFLUENCE

@amayfield
@brilliantnoise
brilliantnoise.com

Nokia
doing
social at
scale

http://goo.gl/7uT1x

How and where does the
customer want to be engaged?
Consider

Bond

Advocate Evaluate

Enjoy

Buy

Mckinsey & Co’s Consumer Decision Journey Model

Md l firs p b h dHrv rdB s esRv w
o e t u lis e a a u in s e ie

Consider the social
opportunity in
everything we do

TRON
Sponsorship

img (c)D n y
a e c is e

Engage in
better
conversations
with more
consumers

Deliver
personal
experiences
(be authentic)
& earn trust

Define clear
objectives
from the
outset

5

Further Reading and
Ta-dah! notes at:

@amayﬁeld
brilliantnoise.com

Mais conteúdo relacionado

Destaque

Own-It London Event: iCrossing presentation on building brands online

Antony Mayfield

Google firestarters talk - Can agencies innovate?

Antony Mayfield

Designing your day with social media

Antony Mayfield

Brighton University: Managing reputation online

Antony Mayfield

Managing personal Reputation Online

Antony Mayfield

Dell B2B: APT by Brilliant Noise

Antony Mayfield

Elasticsearch And Ruby [RuPy2012]

Karel Minarik

Shell's Kitchen: Infrastructure As Code (Webexpo 2012)

Karel Minarik

Destaque (8)

Own-It London Event: iCrossing presentation on building brands online

Google firestarters talk - Can agencies innovate?

Designing your day with social media

Brighton University: Managing reputation online

Managing personal Reputation Online

Dell B2B: APT by Brilliant Noise

Elasticsearch And Ruby [RuPy2012]

Shell's Kitchen: Infrastructure As Code (Webexpo 2012)

Semelhante a Nokia's six principles for social media engagement

Slides from the webinar presentation about Brililant Noise's paper "Stories, Numbers & Conversations: Nokia's principles for social media marketing". A video of the presentation by Antony Mayfield, Founding Partner at Brilliant Noise and Craig Hepburn, Director Digital and Social at Nokia can be seen at http://vimeo.com/brilliantnoise/nokiapaper The paper outlines Nokia's global strategy for social media. It was developed with Brilliant Noise, a digital strategy agency. It includes Nokia's six guiding principles for social media marketing, along with supporting case studies. Download the paper at htpp://brilliantnoise.com/nokiapaper

Slides: Stories, Numbers & Conversations: Nokia's social media marketing prin...

Antony Mayfield

Stories numbers conversations - IDF London 23.10.2012

Oban International

In today's digital age, Social Media Engagement is the way of life. From status updates on Facebook to tweeting about your new pair of jeans to connecting with professionals on LinkedIn – We almost live in a 'One button economy'. Businesses across the globe are leveraging on the C2C Era, however one prominent question that almost troubles all is - “I will invest in Social Media, but how do I calculate ROI?” this documents sheds the much needed light on gauging Social Media ROI.

Social Media ROI : Demystified

rahuls30

5 Digital Marketing Trends for 2014

Vincent lee

How social media_is_changing

Arnoldbangkok Naja

How social media is changing brand building

Dung Tri

Wp forrester how_social_media_is_changing

Javi Sánchez

Social media - How it fits into your customer marketing and retention strategy

Nick White

Social Media: How it fits into your customer marketing and retention strategy Geoff Nelson: Partner, Ivy Worldwide Nick White: Partner, Ivy Worldwide Social media—what is it and why is it important to your company When, where, and how to engage the right forms of word of mouth marketing What to do and not to do when communicating with customers via social media Successfully organizing and executing a customer-centric social media plan

Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...

VIPdesk

Digital Jungle Credentials 2011

christiansolo

Foew Social Media Presentation Jan 2010

rneifield

As consumers’ media consumption continues to shift more and more into the social space, marketers need to shift their paradigms as well. While “Advertise on Facebook” seems like the logical next step, marketers need to think deeper about the expanding universe of social media and find ways to truly engage consumers, when and how they want to be communicated with. Learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.

Marketing Strategies that Captivate Social Media Audiences

Alterian

Future of 'Social Media' - 2012

FUSE Marketing Group

Singley + Mackie Services and Capabilities Fall 2011

Matt Singley | Social Media Optimization

Back From the Social Future

Stephen Selby

Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.

IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...

Chris Wright

Is your retail business social printing version 01.27.12

Creative Business Consulting Group

Want to improve the ROI of your social media marketing? Are you measuring the right things? Yes, getting a handle on your social ROI really is possible. You just have to know how to connect the right data points. But that is not always straightforward, and you need the right set of tools to do this across all of your channels. Watch full webinar here: https://www.falcon.io/webinars/social-media-roi/

Webinar: How to Measure & Improve Your Social Media ROI

Falcon.io

Lithium Likes to Loves Tour NYC

Lithium

Building Social Media Programs with Confidence

TJ (Troy) Janisch

Semelhante a Nokia's six principles for social media engagement (20)

Slides: Stories, Numbers & Conversations: Nokia's social media marketing prin...

Stories numbers conversations - IDF London 23.10.2012

Social Media ROI : Demystified

5 Digital Marketing Trends for 2014

How social media_is_changing

How social media is changing brand building

Wp forrester how_social_media_is_changing

Social media - How it fits into your customer marketing and retention strategy

Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...

Digital Jungle Credentials 2011

Foew Social Media Presentation Jan 2010

Marketing Strategies that Captivate Social Media Audiences

Future of 'Social Media' - 2012

Singley + Mackie Services and Capabilities Fall 2011

Back From the Social Future

IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...

Is your retail business social printing version 01.27.12

Webinar: How to Measure & Improve Your Social Media ROI

Lithium Likes to Loves Tour NYC

Building Social Media Programs with Confidence

Mais de Antony Mayfield

AI + Marketing Trends 2024

Antony Mayfield

AI + Marketing: What's about to happen

Antony Mayfield

Powerful brand voices: D2M Hamburg Keynote

Antony Mayfield

Brands, influencers and surviving the next decade

Antony Mayfield

Operations spark innovation - slides from Innovation Social May 2016

Antony Mayfield

My talk at Brighton Strategy and Planning Meetup, July 30th 2015. I talked about how difficult it is to plan for the future, and the Brilliant Noise methodology for creating trends radar maps to prioritise attention and resources around trends. To have a look at the Gartner Hype Cycle for marketing http://www.gartner.com/webinar/3075217 NB: When I say the Gartner hype cycle is a broken model, I mean that in the sense that all models are broken. It's still very useful indeed - the point I made in my talk was that it isn't always linear - things appear at the top of the hype cycle and then fall away or go straight to the slope of enlightenment.

The next next next: working with the future

Antony Mayfield

Brilliant Noise Keynote at Learnfest - with notes and links

Antony Mayfield

Leadership presentation

Antony Mayfield

Social systems - Brilliant Noise & American Express for IAB Social Media conf...

Antony Mayfield

Connected customers = disruption

Antony Mayfield

Brands in the digital age - Google Squared

Antony Mayfield

Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...

Antony Mayfield

Fusebox Social Media Sessions - Social Media Marketing

Antony Mayfield

Leading the digital business revolution - webinar slides

Antony Mayfield

Why editors should be in charge of social media advertising

Antony Mayfield

Planning your content strategy - slides from Charity Comms event

Antony Mayfield

Online reputation - #elsoc13

Antony Mayfield

Your career on digital - essential skills from LinkedIn to Digital Leadership

Antony Mayfield

Your brain on digital

Antony Mayfield

CMWLondon breakfast briefing - Responsive Storytelling

Antony Mayfield

Mais de Antony Mayfield (20)

AI + Marketing Trends 2024

AI + Marketing: What's about to happen

Powerful brand voices: D2M Hamburg Keynote

Brands, influencers and surviving the next decade

Operations spark innovation - slides from Innovation Social May 2016

The next next next: working with the future

Brilliant Noise Keynote at Learnfest - with notes and links

Leadership presentation

Social systems - Brilliant Noise & American Express for IAB Social Media conf...

Connected customers = disruption

Brands in the digital age - Google Squared

Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...

Fusebox Social Media Sessions - Social Media Marketing

Leading the digital business revolution - webinar slides

Why editors should be in charge of social media advertising

Planning your content strategy - slides from Charity Comms event

Online reputation - #elsoc13

Your career on digital - essential skills from LinkedIn to Digital Leadership

Your brain on digital

CMWLondon breakfast briefing - Responsive Storytelling