Slides from my October 2012 presentation on managing your personal reputation.

1. Managing Personal
Online Reputation
@amayfield
@brilliantnoise
brilliantnoise.com

2. Why online
reputation
matters

3. “Picture the web as
an ever-expanding
sphere”
Kevin Kelly
Video http://goo.gl/zzWN

4. The future
is six months
away

5. “What you
know or don’t
know about
networks...”

6. Fear of transgression

7. Rules for
managing
your web
shadow

8. Check your
web shadow

9. Be the best &
first source
about
yourself

10. Understand
your
networks

11. Be present
4

12. Be useful
5

13. Have your own
policy
on public vs.
private

14. You’re always
on the record
7

15. Get a thicker
skin

16. It’s not
another
world
9

17. Personal
web presence

18. Where are
people
looking for
you?

19. My LinkedIn network

20. Is my story...

21. http://flavors.me/amayfield
Blogs and
profile pages
http://www.antonymayfield.com/

22. Make Twitter useful
- Hashtags: Follow ‘em - don’t
over-use ‘em... - Use apps Tweetbot’s best,
Osfoora and official Twitter
- Search: You’d be amazed... apps also good
- Lists: Choose you you need to - Be picky: Prune your network,
listen to... make it interesting...
- Bonus (Mute... if you can) - Never Tweet in anger Best to
walk away and cool down

23. Make LinkedIn useful
- Groups: Find ones which work
- Complete your profile: The for you - and join in discussion
more information, the more
people can connect with you - Meet-ups: Lots of networking
groups start in LinkedIn.
- Endorsements: Give them and
ask for them. - Connect your profile: Add
apps, especially SlideShare if
- Maintain your profile: Keep it you create public documents.
fresh and change bits to be
noticed... - Say why you are connecting
People won’t always
- Updates Try them out, and remember you
post significant news there...
- Profile views Look at people’s
profiles

24. My top apps and social services
- Instapaper: for keeping longer - Evernote: For everything...
articles
- Wordpress: for blogging
- Twitter
- Flipboard: For reading - best
- LinkedIn used with...
- Diigo (and its close relation, - Google Reader - for all your
Delicious) feeds
- Instagram

25. Choose what
to share
Choose what
not to share

26. Immediate
and
emergent
benefits

27. My favourite
tool: Diigo
http://www.diigo.com/user/amayfield

32. Diigo
- Everything you have ever
looked at
- Everything others thought
was worth saving on that
topic
- Alternatives: Delicious,
Pinboard

33. Working with
the web

34. The queen of
the internet

35. The great
re-imagination

36. Social networks are how we get things done

37. “It is an
approach, not a
technology”
Speech briansolis.com
image (cc) Wikipedia

38. Serendipity
engines

39. Working in the
network
Image: by Masa Kepic aka Paolabililty
©2011

40. When to be
open
When to be
closed

41. Workflows
- Design around attention,
sharing and networks
- Focus on objectives, with
boundaries on time
- Open and closed states...
image (cc) Lorem Ipsum

43. If you liked this
you may also
like...

44. There’s a
book
http://goo.gl/sn8r4

45. There’s a
business
talk
http://goo.gl/wm54z

46. There’s a
white
paper
http://goo.gl/7uT1x

47. Ta-dah! brilliantnoise.com
© 2012 Brilliant Noise - All rights reserved