Drawing comparison to the world of chess, this talk looks at a possible future evolution in the craft of visual design with the addition of artificial intelligence and automation. Human beings and computers are to work alongside as we enter an era of “Advanced Design”.

1. ANDREAS MARKDALEN
PRINCIPAL DIRECTOR AT FROG
@AMARKDALEN
THE 44TH MOVE:
DEEP BLUE, GARRY
KASPAROV AND THE
FUTURE OF DESIGN

2. WHAT IS THE
FUTURE OF
OUR CRAFT?

3. “…THE ARTISTIC
CONVICTION OF
DESIGN AND
VISUAL
COMMUNICATION
AS AN EXACT
SCIENCE”
LARS MÜLLER ON THE
WRITINGS OF KARL GERSTNER
KARL GERSTNER “DESIGNING PROGRAMMES” 1964

4. FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”

6. THE RATIONAL,
PRAGMATIC, CALCULATED.
THE INTUITIVE,
UNEXPECTED, POETIC.
DEEP BLUE GARRY KASPAROV
IMG CREDIT: POWWELLIMG CREDIT: KILAVAISH

7. GAME 1
MOVE 44.
GAME 2
MOVE 37.
DEEP BLUE IS LOST AND PLAYS A RANDOM MOVE.
ROOK TO D1. KASPAROV MISINTERPRETS.
DEEP BLUE PLAYS A HUMAN MOVE.
BISHOP TO E4. KASPAROV SUSPECTS CHEATING.

8. FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”

9. NOT IF,
BUT WHEN.

10. THEGRID.IO (LEFT) AND AUTODESK’S DREAMCATCHER (RIGHT)

11. IMAGE CREDITS: STEPHEN COLES “THE ANATOMY OF TYPE “, STACK OVERFLOW.
“GRID.IO IS A FRAMEWORK THAT GOES BEYOND
A ONE-TIME SOLUTION”
LEIGH TAYLOR OF MEDIUM, WHO HAS SPENT THE PAST TWO YEARS
TEACHING A COMPUTER HOW TO DESIGN.
FASTCO DESIGN “HOW THE GRID WILL AUTOMATE WEB DESIGN WITHOUT KILLING THE DESIGNER”

12. WHY NOW?

13.
THE
EVOLUTION OF
OMNI-CHANNEL
SYSTEM DESIGN
(MULTI TOUCHPOINT
DLS DERIVED FROM CORE
COMPONENTS)
THE
STANDARDISATION
OF PLATFORM AND OS
PATTERNS
THE
CENTRALISATION
OF DESIGN
TASTE HUBS
(AKA. WHITE MALES
OF SAN FRANCISCO
RULE THE WORLD)
CREDIT: ALPHA UI KIT CREDIT:APPLE & TEEHAN + LAX CREDIT: APPIFY

14. IMG CREDIT: LIPSUMGOOGLE MATERIAL DESIGN. ANIMATION (LEFT) BY ESHAN RAHIMI.

15. THÉODORE CHASSÉRIAU “ALEXIS DE TOCQUEVILLE“ (LEFT) AND CLAUDE MONET “THE PROMENADE WOMAN WITH A PARASOL” (RIGHT)

16. THE EVOLUTION
OF TECHNOLOGIES
CONTINUOUSLY PUSH
US TO EVOLVE OUR
CRAFT IN NEW
DIRECTIONS.
MOVEMENTS SHAPE COUNTER-MOVEMENTS.
STAGNATION SPAWNS NEW RADICAL IDEAS.

17. 1995 1996 1997 1998 1999 2000 2001 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
DEEP BLUE
BEATS KASPAROV TODAY
LEARNING TO PLAY ALONGSIDE COMPUTERS
GLOBAL
SPREAD OF TALENT
FASTER
LEARNING
NEW TOOLS
FOR VALIDATION
UPDATED
PROCESSES FOR
DECISION-MAKING
NEW STYLES
OF GAME-PLAY
CHESS = DESIGN?

18. GARRY KASPAROV
THE DAWN OF
“ADVANCED DESIGN”
“WE WILL USE MACHINES
TO ENHANCE TO POWER OF
CREATIVITY’”
+

19. RAYGUN MAGAZINE BY DAVID CARSON

20. 2012 LONDON OLYMPICS BY WOLFF-OLINS

21. TAHITI LAMP BY ETTORE SOTTSASS (MEMPHIS GROUP)

22. “DECORATION CAN
BE A STATE OF MIND,
AN UNUSUAL
PERCEPTION, A
RITUAL WHISPER.”
ETTORE SOTTSASS

23. SENSUALITY
AMBIGUITY
CONFUSION
DESIRE
FEAR
HUMOUR
POETRY
WONDER
NOSTALGIA
MELANCHOLY
DREAMING
TENSION
SUSPENSE DESTRUCTION
VIDEO CREDIT: DAVID RUBOTTOM
WHAT MAKES US HUMAN?

25. frog is a company of Aricent. © 2015 frog design inc.
THANK YOUFOLLOW ME ON TWITTER: @AMARKDALEN