This document provides a summary of the January 2014 ZIndex report from Amárach Research and Cloud90. The report tracks consumer sentiment towards various sectors through analysis of social media conversations. Key findings include:
- Sentiment towards the Beverages and Food sectors declined significantly over the month.
- The Fuel sector saw its ZIndex score turn positive for the first time. Telecoms also approached a positive score.
- More sectors like Insurance and Property achieved positive ZIndex scores for the first time.