Presentation from the launch of a report on Poland's Digital Future for UPC Polska, in Warsaw, December 2013. Full report available here: http://astoria-avenue.pl/UPC-raport/

1. Amárach Presentation
December 2013

2. Outline
Connect & Grow
Innovate & Compete
Towards the Digital Future
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3. A Unique Study
Most reports on the digital future focus on either the
demand side or the supply side – this report brings
both together, along with recommendations:
• A survey of online Polish consumers about their digital
experiences and expectations
• A survey of Polish businesses about their digital capabilities
and plans
• Plus comparisons with other UPC/Liberty Global markets
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4. Connect & Grow
Innovate & Compete
Towards the Digital Future
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5. Households Online
76%
70%
60%
48%
EU 2020:
100%
41%
26%
2004
2008
EU
2012
Poland
Source: EU Digital Agenda Scoreboard
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6. The Size of the Prize
9.5%
2020 =
PLN 200bn
3.0%
2013
2020
Internet Economy Share of GDP
potential to reduce
unemployment:
270,000
Source: Deloitte/IMF/Amárach calculations
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7. Digital Life - I
232
104
166
146
67
130
54
36
Poland
Netherlands
Belgium
Ireland
internet minutes per day
Poland
Netherlands
Belgium
Ireland
social network minutes per day
Source: Liberty Global/UPC Poland surveys of Internet users, 2013
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8. Digital Life - II
64
47
49
40
online video minutes online newspaper
per day
minutes per day
% download
movies
% stream
radio
Source: Liberty Global/UPC Poland surveys of Internet users, 2013
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9. Digital Life - III
52
37
34
27
Poland
Netherlands
Belgium
Ireland
% use internet to work from home
Source: Liberty Global/UPC Poland surveys of Internet users, 2013
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10. Connect & Grow
Innovate & Compete
Towards the Digital Future
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11. Internet Shopping - I
% of retail sales online 2010
Source: Treasury Ministry, Poland
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12. Internet Shopping - II
94% use internet to shop:
Clothes
Books
59%
46%
Electronic Cosmetics
42%
42%
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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13. Internet Shopping - III
79
63
58
55
48
Travel
Music/Movies
Electronic
Toys/Baby
45
Books
Medical/Health
% prefer to buy online
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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14. Internet Shopping - IV
84
79
74
80
70
58
48
Poland
Netherlands
% research online, buy offline
45
Belgium
Ireland
% research offline, buy online
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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15. Digital Futures - I
% agree ‘because of the internet’:
career prospects better 69%
family life is better 53%
worried about loss of privacy 48%
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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16. Digital Futures - II
% agree ‘in future, internet will provide’:
a better quality of life 69%
greater urban/rural equality 61%
cheaper/smarter eHealth 46%
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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17. Digital Futures - III
64
57
60
44
33
Poland
Netherlands
Belgium
% would like to work from home 1-2
days per week
Poland
31
Netherlands
Belgium
% would like to run own business from
home
Source: Liberty Global/UPC Poland survey of Internet users, 2013
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18. Connect & Grow
Innovate & Compete
Towards the Digital Future
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19. Digital Growth - I
75
64
48
23
Poland
% good growth prospects
Netherlands
% intent to hire next 2 years
Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013
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20. Digital Growth - II
74
24
% see potential for more growth with 'right'
digital strategy
% 'extra' turnover would grow with right
strategy*
* Firms employing 2-9 employees
Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013
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21. Digital Growth - III
80
70
50
% agree digitization important % agree Poland's digital
Poland's economic prospects infrastructure behind main
competitors
% of consumers with
broadband below 30Mbps
Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013
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22. Digital Drivers - I
What digital initiatives will boost growth in the future?
develop
digital skills
in Poland
63%
tax
incentives
to invest in
digital
57%
partnership
with digital
specialists
access to
superfast
broadband
54%
40%
Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013
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23. Digital Drivers - II
What will speed up digitalisation in Poland?
reduced
regulation
91%
basic
economic
conditions
targeted
government
support
89%
88%
more
support for
a start-up
culture
86%
Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013
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24. Towards the Digital Future
The right digital strategy for Poland will:
• Deliver growth for the economy
• Maximise the job creation potential
• Create a thriving start-up culture
• Enable Polish businesses to compete online
against global competitors
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25. dziękuję
December 2013