Eng major “ Cut all your sentences in half” Adopt & reject Guidelines, not all rules Focus on action Find own style
Note the team has leeway on how the marketing plan is organized and that the team needs to develop the tabs for this paper.
SL = topic & identifying info (helps in sorting, storage & retrieval Greeting establishes tone, choose one, adapt to relationships over time, conventions, back & forth shortens need Body central to success: purpose statement forecasts, background and points heart Org, content, style all contribute to effect Action key Close, reinforces tone