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A1 claire thompson
- 1. Claire Thompson Corporate Policy & Community Manager 10 March 2011 The Havering Over 65s Consultation Project
- 4. Havering’s Customer Segments Havering Segment Count of Households Percentage of Households Group A 6,872 7.36% Group B 16,445 17.61% Group C 10,724 11.48% Group D 7,946 8.51% Group E 7,075 7.58% Group F 5,692 6.10% Group G 15,962 17.09% Group H 1,744 1.87% Group I 14,686 15.73% Group J 6,240 6.68%
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- CT DD take up – hard to reach We can profile our current PP holders to identify who may channel shift and how to communicate. Can do the same for green waste Green waste – could also identify which segments may be interested in signing up to the scheme – who, where, how Benefit take up – although not a CS transformation work stream we can use CI to identify groups who may not be claiming the benefits they are entitled too – similar to older peoples project. End, questions