47. AUDITS HAVE SHOWN MAJOR BENEFITS
OF DA OVER TRADITIONAL METHODS
Value realization from alignment
and effective execution
Value of framing & ROI increases from measurement
and continuous improvement
quantifying alternatives
Value of
Economic Value
focusing on the
right problem
Value promised Audited results:
in the business case 80% do not achieve their
business case number
Opportunity Alternatives Transformation Implementation Measurement &
Identification Evaluation Roadmap and Change Optimization
USED BY PERMISSION OF CHEVRON CORPORATION 47
50. SELECTED READINGS
“Value Focused Thinking: A Path to Creative Decision-making”
by Ralph L. Keeney
“How to Measure Anything: Finding the Value of Intangibles in Business”
by Doug Hubbard
“Smart Choices: A Practical Guide to Making Better Decisions”
by John Hammond, Ralph Keeney and Howard Raiffa
“Why Can't You Just Give Me The Number?
by Patrick E. Leach
“Decision Traps”
by Edward Russo and Paul Shoemaker
“Against the Gods: The Remarkable Story of Risk”
by Peter L. Bernstein