Ben ten Baby lotion for Diaper Rash

1. BEN TEN LOTION
Marketing Department

2. MEDICAL BACKGROUND

3. • Eczema is a term for a group of medical conditions that cause the skin to
become inflamed or irritated.
• The most common type of eczema is known as atopic dermatitis, or
atopic eczema.
• Atopic refers to a group of diseases with an often inherited tendency to
develop other allergic conditions, such as asthma and hay fever.
• Eczema affects about 10% to 20% of infants and about 3% of adults and
children in the U.S.
• Most infants who develop the condition outgrow it by their tenth birthday,
while some people continue to have symptoms on and off throughout life.
With proper treatment, the disease often can be controlled.
Eczema

4. • Most infants who develop the condition outgrow it by their tenth birthday,
while some people continue to have symptoms on and off throughout life.
With proper treatment, the disease often can be controlled.
• The exact cause of eczema is unknown, but it's thought to be linked to an
overactive response by the body's immune system to an irritant.
• It is this response that causes the symptoms of eczema.
• defects in the skin barrier could allow moisture out and germs in.
• Itching - irritation
Eczema

5. • Most infants who develop the condition outgrow it by their tenth birthday,
while some people continue to have symptoms on and off throughout life.
With proper treatment, the disease often can be controlled.
• The exact cause of eczema is unknown, but it's thought to be linked to an
overactive response by the body's immune system to an irritant.
• It is this response that causes the symptoms of eczema.
• defects in the skin barrier could allow moisture out and germs in.
• Itching - irritation
Eczema

7. • Diaper rash appears on the skin under a diaper. Diaper rash typically occurs
in infants and children younger than 2 years, but the rash can also be seen
in people who are incontinent or paralyzed.
• The majority of babies 9-12 months old. This is the time when the baby is
still sitting most of the time and is also eating solid foods, which may change
the acidity of the bowel movements.
Diaper Rash (Napkin Rash)

8. • Friction: that develops when sensitive baby skin is rubbed by wet diapers.
• Irritation: The skin under the diaper gets red from irritants such as feces, acid in urine ,
or cleaning agents. Irritation can be caused by the diaper or by the acid in urine and
bowel movements.
• infection: Candida is a fungal microorganism that is typically found in warm, moist places
such as in the mouth.
• Allergic reaction: The rash may be a reaction to diaper wipes, diapers, laundry detergent,
soap, lotion, or the elastic in plastic pants.
Diaper Rash

10. • Intetrigo is a fancy name for a rash that shows up between the folds of skin.
• It is a very common skin rash that can crop up throughout life.
• Intetrigo appears in any skin folds that rub together and trap moisture.
The most common areas affected include larger skin-fold areas such as:
• Armpits
• Beneath the breasts
• Genital area
• Abdomen
Intetrigo

11. • Red or reddish-brown rash
• Raw, itchy, or oozing skin
• Foul odor
• Cracked or crusty skin
Causes of Intetrigo
Intetrigo is an inflammatory skin condition that can be caused and worsened by many factors.
These include:
• Moisture
• Heat
• Lack of air circulation
• Friction between skin folds
Symptoms of Intetrigo

12. • Red or reddish-brown rash
• Raw, itchy, or oozing skin
• Foul odor
• Cracked or crusty skin
Causes of Intetrigo
Intetrigo is an inflammatory skin condition that can be caused and worsened by many factors.
These include:
• Moisture
• Heat
• Lack of air circulation
• Friction between skin folds
• Infection
Symptoms of Intetrigo

13. Risk Factors for Intetrigo
• Obese
• diabetes
• Have a splint or artificial limb
• Are exposed to high heat and humidity
Other possible risk factors include:
• Incontinence
• Excessive sweating
• Poor hygiene
• Malnutrition
• A suppressed immune system due to chemotherapy
Symptoms of Intetrigo

15. Scabies is a condition of very itchy skin caused by tiny mites that burrow into your skin.
The itching is caused by an allergic reaction to the mites.
Scabies spreads very easily from person to person close contact.
It can affect people of all ages and from all incomes, social levels, and living situations.
With treatment, the scabies mites die and the itching goes away over a period of days to weeks.
Without treatment, the mites continue to reproduce under the skin, causing more sores and itching.
Scabies

16. Symptoms are more likely to occur:
• Between the fingers and on the palm side of the wrists.
• On the outside surfaces of the elbows and in the armpits.
• Around the waistline and navel.
• On the buttocks.
• Around the nipples, the bra line, and the sides of the breasts (in women).
• On the genitals (in men).
Scabies

17. Symptoms are more likely to occur:
• Between the fingers and on the palm side of the wrists.
• On the outside surfaces of the elbows and in the armpits.
• Around the waistline and navel.
• On the buttocks.
• Around the nipples, the bra line, and the sides of the breasts (in women).
• On the genitals (in men).
Scabies

19. Chickenpox (Varicella) Contagious Illness
Chickenpox is caused by the varicella-zoster virus. It can spread easily.
Measles is a very contagious (easily spread)
Infection that causes a rash all over your body. It is also called rubeola or red measles.
Measles is caused by a virus.
Shingles (herpes zoster).
Shingles is a painful skin rash camera.gif. It is caused by the varicella.
Some Cases that skin inflammation associated with

20. P2: PRODUCT KNOWLEDGE

21. INGREDIENTS
• ZINC OXIDE 10 %
• WHEAT GERM OIL
• OLIVE OIL
• PANTHENOL
• CALENDULA EXTRACT
• PETROLEUM JELLY
• CHAMOMILE
• GREEN TEA
• COD LIVER OIL
• SHEA BUTTER
• ALOE VERA EXTRACT.
BEN TEN LOTION

22. • Inhibits skin irritation (severity of erythema).
• Reduces inflammation, itching and redness.
• Physical barrier protects skin from damage against UVA and UVB rays and
is approved by the FDA for infants less than 6 months
ZINC OXIDE 10 %

23. ZINC OXIDE 10 %
0
0.3
0.6
0.9
1.2
ControlPet Formula7.5 % ZnO/Pet10 % ZnO/Pet
Average Erythema Severity
Fig. 1: Prevention of skin erythema by pretreatment with zinc oxide/ petrolatum or
petrolatum-containing formulations following 24-h exposure to SLS.

24. • Has anti-inflammatory effect as
hydrocortisone without any side
effects.
• Promotes healthy skin and
improves healing process.
• Has potent anti-microbial
activities.
CHAMOMILE
0%
10%
20%
30%
40%
50%
60%
70%
ControlChamomile
WoundHealing%

25. • Fatty acids from cod-liver oil as skin penetration enhancers.
• Omega-3 fatty acids are essential for good health and they are especially
necessary for a healthy skin.
• Both EPA and DHA have anti-inflammatory properties. By contributing to
the reduction of inflammation in tissues
• relieves certain symptoms of eczema such as blistering and red, inflamed
skin.
• When the levels of omega-3 acids falls, the skin becomes dry, flaky and
easily irritated. Studies have shown the omega-3 fatty acid deficiency
increases the keratinization of skin cells.
COD LIVER OIL

26. • Wheat-germ oil is readily absorbed by skin, which makes it an effective moisturizer and an
appropriate topical treatment.
• When applied to skin, wheat-germ oil delivers a healthy infusion of vitamin A, vitamin D, B
vitamins, antioxidants and fatty acids.
• These nutrients not only moisturize and heal dry or cracked skin, they also help prevent
scarring.
• Wheat-germ oil is a rich source of vitamin E, which helps reduce skin damage, fight free
radicals, support healthy collagen formation and maintain even skin tone.
WHEAT GERM OIL

27. • Aloe vera contains 75 potentially active constituents: vitamins, enzymes,
minerals, sugars, lignin, saponins, salicylic acids and amino acids.
• Aloe vera provides wound healing and anti-inflammatory properties that
reduce skin inflammation.
• Aloe vera acts as a stimulating the growth of new cells.
• Aloe is soothing and can reduce skin inflammations.
• Aloe moisturizes the skin without giving it a greasy feel.
Aloe Vera

28. This combination provides:-
• Potent moisturizing properties which are very effective in increasing
hydration.
• Enhances skin barrier function without skin greasiness.
• Maintains healthy skin by improving cells regeneration.
PANTHENOL – GLYCERIN – SHEA BUTTER - PETROLEUM JELLY

32. Positioning
For Pediatricians Ben ten lotion is proven effective topical soothing lotion
that will
Physician feels that he is the complete controller to manage all Superficial skin inflammatory .
Physician feels super as he/she prescribe effective lotion with highly absorption and conc. ZnO & Cod Liver Oil.
Physician feels secure as he/she choose the proven product with no major side effects
Physician feels confident as he choose Ben Ten which matches with FDA recommendation for less than 6
months.
Because of
Ben Ten Lotion provides the patient effective and sustained control of Superficial skin inflammatory with no
adverse effects.

33. INDICATIONS
Superficial skin inflammatory -
Eczema - Sweat Rash - Skin Urticaria -
Insect Bites - Dermatitis.
Adjuvant in Many Cases like: Herpes
zoster – Scabies – Chicken Box.
UTILIZATION
• Apply a suitable amount of BEN TEN BABY
LOTION on a clean area then, rub it gently
till absorption 2-3 times daily.
PRICE
60 ml
24 .00 LE
TARGET AUDIENCE
• AM Hospitals • Gyne
• Ped
• Gps

34. MARKET COMPETITORS

35. EMOLLIENTS & PROTECTIVES
6.000.000 unit MAT/6/2016
82,313,058.00 LE MAT/6/2016

36. MARKET COMPETITORS
Name INCL PRICE PACKAGE SALES YTD
CARE BY CARE Zinc Oxide 10% 29.75 L.E 50 gm 555,656.00
ZINC OLIVE LOTION Zinc Oxide 20% in Olive Oil 18.00 LE 60 ml 798,791.00
ZINCODERM
Zinc Oxide + Chamomile + Vitamin E + Cetrimide +
Thyme Extract + Glycerin.
17.00 LE 120 ml 204,236.00
Mustela Vitamin Barrier Zinc Oxide 10% 179.00 LE 100 ml
300.000.00
Syrio Lotion Zinc Oxide + Thymol + Menthol 15.00 LE 120 ml
120.000.00
Dermo-calm lotion
Zinc oxide 10 gm + Camphor 0.1 gm + Menthol 0.2 gm +
Glycerol 10 gm
15.00 LE 120 ml
240.000.00
Pringo Baby Lotion
Zinc oxide 8 gm + Extract of Thyme 100 mg + Extract of
Chamomile 100 mg + Menthol 100 mg
15.00 LE 120 ml 450.000.00
PRIMO PLUS
Dimethicone 250 mg + Zinc oxide 9 gm + Aluminum
ammonium sulfate 300 mg + Camphor 10 mg +Menthol
150 mg + Thyme extract 100 mg + Glycerin 5 gm
15.00 LE 120 ml 326.620.00