Facebook Updates: Social Media Usage Stats and Best Practices
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This document provides information about using Facebook for individuals and organizations. It discusses the basics of personal Facebook accounts including profiles, timelines, settings and privacy. It also covers Facebook groups that can be open, closed or secret. Additionally, it outlines how organizations can create Facebook pages to share information and connect with others. Statistics on Facebook user numbers are presented along with best practices for using the platform.
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Facebook Updates: Social Media Usage Stats and Best Practices
- 1. Facebook Updates Debbi Ricks AMAA Social Media Manager socialmedia@amaalliance.org
- 2. • Interact • Share • Update • Connect Social Media Allows Us To
- 3. Social Media Impact “Social media is optional and so is being relevant.” Dave Phillips, CEO, Pennsylvania Association of Realtors
- 5. Social Media Usage • Facebook: 1.39 Billion Users • YouTube: 1 Billion Users • Twitter: 500 Million Users • Instagram: 300 Million Users • Linkedin: 200 Million Users • Pinterest: 70 Million Users • Google+: 6 Million Users
- 6. Most Popular Social Channel Facebook • Facebook is a social networking channel built around the concept of “friends” • Friends “like” and follow each other • People join Groups and Pages and “like” and follow them also.
- 7. Who is Facebook Designed For? • Individuals • Organizations • Businesses
- 8. What’s Available on Facebook? • Personal Accounts (Your profile page) • Groups (Open, Closed, Secret) • Pages
- 9. Individuals Have Personal Accounts • Personal Accounts: Your Profile Page • Enable and allow you • to maintain a personal profile • to interact with friends • to join public, closed and private groups • to create public, closed and private groups • to create a Fan Page for your business or organization • to become a fan of (or “like”) other fan pages • to purchase advertising • to make changes to accounts and groups if you are an admin
- 10. Your Profile Page • Your profile, is your collection of the photos, stories and experiences that tell your story. • Your profile also includes your Timeline. It is the “hub” of your presence on Facebook.
- 11. Profile & Timeline Here are some of the things you can do on your Profile and Timeline: • Add a profile picture • Add a cover photo
- 12. Profile & Timeline Here you edit your basic info • Work & Education • Places You’ve Lived • Contact and Basic Information • Family and Relationships • Details About You • Life Events
- 13. Profile & Timeline • Jump to stories from your past
- 14. Profile & Timeline • Add life events
- 15. Profile & Timeline • Update your status
- 16. Profile & Timeline • View and add photos and videos
- 17. Your Settings: General Settings
- 25. Facebook Groups What are Facebook Groups? • Facebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. • Groups are dedicated spaces where you can share updates, photos or documents and message other group members. • You can also select one of three privacy options for each group you create.
- 26. Pima County Medical Society Alliance, AZ Greater Greensboro Society of Medicine Alliance, NC People Can Create Groups Open Groups
- 27. People Can Create Groups Closed Groups Medical Alliance of Bell County, TX Berks County Medical Society Alliance CMA Alliance, CA Oklahoma State Medical Association Alliance Lives of Doctor Wives
- 28. People Can Create Groups Secret Groups
- 29. Summing Up Facebook Groups • Groups can be created by anyone. • Group members must be approved or added by other members. • The most useful groups tend to be the ones you create with small groups of people you know. • Members receive notifications by default when any member posts in the group. • Group members can upload photos to shared albums, collaborate on group docs, participate in chats and invite members who are their friends to be members of the group.
- 30. Facebook Pages • Pages are a free means for businesses, organizations and brands to share their stories and connect with people who “like” them. • They help you : • Maintain relationships and foster new ones • Share successes, photos, video and links • Create and promote events and causes • Fundraise and solicit donations • Start conversations and get feedback • Recruit new members and volunteers • Increase online visibility and findability
- 31. Businesses Have Pages • When you create a business page you select from one of the following categories: • Local Business or Place • Company Organization or Institution • Brand or Product • Artist, Band or Public Figure • Entertainment • Cause or Community • Event
- 32. Organizations Have Pages AMA Alliance Indiana State MAAColorado MS Connection Catawba County MSA, NC Texas MAA Knoxville Academy of MA, TN Kansas MSA American Medical Association
- 33. AMA Alliance’s Facebook Pages AMA Alliance Facebook Page Physician Family Facebook Page
- 34. County, State & National Alliance Facebook Groups & Pages Maricopa Medical Society Alliance • 67 Local Alliance on Facebook • 20 State Alliances on Facebook • 10 Physician-in-Training Alliance on Facebook You can locate the links to the local, state and physician-in-training Alliance Facebook pages and groups by clicking on “Local Alliances,” State Alliances,” or “Physician-in-Training Alliances” on AMAA’s homepage amaalliance.org.
- 35. Pages AMA Alliance “Likes”
- 36. Pages AMA Alliance “Likes”
- 38. “Friends” & “Liking” • Interacting on Facebook should be fun. • By adding “friends” , joining “groups” and “liking” pages you are engaging in social networking. • By being someone’s “friend” you show them that you’re interested in them. • By joining a “group” you become part of a more intimate selection of “friends.” • By “liking” a page you show the organization that what they are posting interests you.
- 39. Social Media Footprint • What you post on social media is the trail you leave behind
- 40. • Telling your story • Creating a permanent record of your personal journey • Creating a permanent record of your organization’s programs, projects, events and accomplishments • Your Personal Footprint • Your Organization’s Footprint Your Social Media Footprint
- 41. Get Started “Just Do It!”
- 42. Enjoy This New Way of Engaging When people share and engage in communities, they form bonds and lasting relationships with others.
- 43. Thank You! Debbi Ricks AMA Alliance Social Media Manager socialmedia@amaalliance.org
Notas do Editor
- We’re going to talk today about Facebook profiles, pages and groups and how you can have fun participating on Facebook.
- Social Networking is a new way to communicate, where people can interact, share, update and connect with friends, family, coworkers, acquaintances and others with similar interests using various different formats primarily online.
- “SOCIAL MEDIA IS OPTIONAL AND SO IS BEING RELEVANT.” This pretty much explains the choice we have these days especially those of us who are working and volunteering in groups such as our Alliances. One thing is clear… that in order to remain relevant we must participate in today’s new ways of communicating. It is fast-paced and at first can be intimidating, but once you get started with social media it can be lots of fun.
- This video helps to explain the social media revolution and the realities.
- There are many social media channels available today where people can network with colleagues, family and friends. Here are some of the most popular channels in use today.
- Facebook is the most popular social networking channel. It’s built around the concept of “friends. ”Many of you are active on Facebook. Who here has a personal Facebook account? How many manage a page for yourself or an organization? I’m sure others of you would like to be on Facebook. It’s not hard to learn.
- Facebook is designed for individuals, for organizations such as our Alliances and for businesses.
- On Facebook there are personal accounts, or profile pages, groups and pages.
- People have personal accounts. Any person wanting to interact on Facebook must have a personal account. This is Julie Newman, our AMA Alliance President-elect These accounts allow you many different things…they allow you: to maintain a personal profile to interact with friends to create and/or join groups to create a Fan Page for your business or organization to “like” other fan pages and to purchase advertising And to make changes to accounts and groups if you are the administrator of the page or group.
- Your profile page is your “face” on Facebook. It is a collection of of photos, stories and experiences that tells YOUR story. Your profile also includes your Timeline…all of the things you post. This is where you show other Facebook users who you are. You may recognize our AMA Alliance President, Dr. Sarah Sanders.
- To personalize your own profile, here are some things you are able to do. You can add a picture of yourself or of something that represents you. You can add a cover photo. You will notice that Sarah Sanders doesn’t have a cover photo on her profile. You don’t have to have one, but most people do.
- On your profile you can edit your basic information including where you work, or volunteer, where you were educated, places you have lived, your basic contact information, family and relationships, details about you and life events.
- You can jump to stories from your past. This is 2009…my new grandson and a photo of the California delegation to the AMA Alliance Annual Meeting.
- You can add special life events. Here is our grandson they day he was born and a picture from our wedding in 1977 at the Stanford Memorial Church.
- On your profile page you can update what’s happening. The top post is just text telling everyone that I’m friends with, what I’m doing. The second post has the same information, but this time I added a picture to make it more interesting.
- You can add videos and pictures on your profile page and you can create albums to group pictures together.
- On Facebook, you can choose various options under settings. Your general settings list name you use, your user name, your email address and a few other things
- Your security settings are self-explanatory and include things like a legacy contact…a family member or close friend to care for your account if something happens to you.
- Your Privacy Settings and Tools determine who can see your activity on Facebook. You can see that here, I have my settings so that my friends can see “my stuff”, everyone can send me a friend request, and I do not want other search engines to link to my timeline such as google.
- Facebook has a great easy way to check your privacy settings. It’s a snapshot of your settings.
- Tagging and posting are another item to consider. Tagging is when someone else sees you in a picture and types in your name. Once they do that, everyone you have selected will see the picture. You can select to have no one tag you or you can choose to say yes or no to a specific tag.
- You can block specific people if you like. You can block invitations to join apps, and also events. You can also block a page.
- You can select how you want to be notified. For instance I have chosen email for notifications. Every day I receive emails when there are posts in groups I’m in and on pages I have liked. With all of the activity going on throughout the nation, that’s quite a few emails!
- You can also set the mobile settings so you receive notifications on your phone.
- Facebook groups make it easy to connect and keep up with specific people. Groups are dedicated spaces where you can carry on conversations with people, share photos and updates.
- Individuals who have personal profile pages can also create groups for their organizations. In Open Groups anyone can join or be added by a member, anyone can see the group name and who is in it, anyone can see posts in the group, anyone can find the group in search and anyone can see stories about the group on Facebook in News Feed and search. Here are a couple examples of open Alliance groups.
- Individuals can also create a closed group. In closed groups, anyone can ask to join, anyone can see the group name and who’s in it, only members can see posts in the group. As the Facebook Manager for AMAA I have asked to join some of the closed groups throughout the nation and am able to keep up with what our members are doing by seeing their posts. One of our policies regarding closed groups is that we do not re-post anything unless we have permission since the group is closed.
- Here is a sample secret group I created. The last type of group is a secret group where anyone can ask to join but they have to be added, only members can see the group name and who’s in it, only members can see posts or find the group in search and only members can see stories about the group. This type of group may have benefits for some of you on Alliance boards.
- To sum it up: Anyone can create a group. Group members must be approved or added by other group members. Members receive notifications of every post in the group.
- Pages allow real organizations, businesses, celebrities and brands to communicate with people who like them. Pages may only be created and managed by official representatives of the organization. Page information and posts are public and generally available to everyone on Facebook. Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page. Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page and their friends.
- Business can have pages to help customers find them and keep up with what their business is doing.
- There are all styles and configurations of pages. Some are professionally done and others are simple. Some are complete and others are a work in progress. It is amazing how many Alliances throughout the country have a page presence on Facebook. Here are a few examples.
- Here are our three AMA Alliance Facebook pages. I hope each of you will take a look and “like” our pages. We have our AMA Alliance main page, one that focuses on physicians-in-training and our Physician Family page that is part of our new externally focused Physician Family that is open to all physician families.
- Our county and state Alliances are very active on Facebook. I encourage you to check them out. We have links to all of them on our website. On the front page you click on “local Alliances” or “state Alliances” to find the links. Your county is there too, under Arizona.
- Here are some snapshots of the various Alliance Facebook links throughout the country.
- Here is a list of some of the best practices for Alliance Facebook pages. I’ll send you a link to this presentation and you can take a closer look if you like.
- Having friends on Facebook and “liking” things that you see are what it’s all about on Facebook. By being friends with someone, you show them you are interested in them. By liking a page you show the organization that you like what they are posting.
- Whether it’s your personal postings or those you post for your organization on any of the social media channels, your social media footprint is something you leave behind and is very difficult to change. Every time you upload a photo, share anything on Facebook, tweet on Twitter, publish videos of yourself on You Tube, get tagged in a photo, add jobs and education information on Linkedin and so on, you are adding to your footprint. It is very important if you are posting for organizations such as the Alliance, that you remember you are adding to the organization’s footprint. Make sure you keep the mission of the organization in mind and post only items that promote a positive image.
- What you post tells your story, whether your personal story or that of your organization. I like to think of it as a historical document you create…a scrapbook that you can always access.
- If you haven’t started networking on social media yet, Just Do It! Have some Fun! Share quotes or post quotes you find. Share your friend’s postings and thank them for posting things you like. Find people you know and “like” them, find organizations you are interested in and “like” their pages, find groups of interest and join them!
- Most of all, enjoy this new way of engaging and sharing in communities. Form some bonds and lasting relationships with others like you. Have some fun with social media.