1. AMA Alliance
Q1 2015 Social
Dashboard

2. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
J F M A M J J A S O N D
Total impressions
2015 2013 2014
Greater frequency of posting leads to strides in exposure
2
DATA SOURCE: Facebook
941
Page Likes as of
the end of Q1 2015
+60
New Likes
in Q1 2015
(+6.8%)
YOY comparison
Q1 2015 exceeded
the total number impressions
in Q1 2014 by
252%

3. Engagement rate slips a bit in Q1 compared to 2014 overall
3
DATA SOURCE: Facebook
-
5,000
10,000
15,000
20,000
25,000
30,000
J F M A M J J A S O N D
Total acts of engagement
2015 2013 2104
YOY comparison
Q1 2015 exceeded
the total number
engagements in Q1
2014 by
162%
17,672
Total acts of
engagement in
Q1 of 2015
8.22%
Engagement
rate for Q1 2015
(2014 average
was 12.79%)

4. 4
Top 5 posts for Q1 2015
based on organic impressions Posted
Total
Impressions
Total Acts of
Engagement
HAPPY VALENTINE'S DAY... FROM THE HEART! 2/14/2015 3,527 164
CALIFORNIA Attendees & Speakers at the CMA Alliance
Annual Meeting 2015 in San Diego 1/18/2015 3,388 458
Support National Doctors' Day! Donate to the American
Medical Association Foundation's National Doctors' Day
initiative. This is an excellent opportunity to pause, reflect
and thank physicians for their service and commitment to
improving the health of our nation. Making a tax-
deductible donation not only honors another individual, but
provides critical funding to the AMA Foundation and the
initiatives to provide critical support of public health and
medical scholarship. To make a gift by mail, please send
your check payable to the AMA Foundation, 330 N.
Wabash Avenue, Suite 39300, Chicago, IL 60611-5885.
To make a gift by phone, call 1-312-464-4701. 3/24/2015 3,172 68
"Giving kids vaccines is the absolute, unambiguous
standard of care." 1/2/2015 2,724 77
CLUTTER & DEPRESSION An interesting read. 1/21/2015 2,541 123

5. 5
DATA SOURCE: Facebook
20
Most comments
of any post in
Q1 2015
22
Most shared
of any post in
Q1 2015

6. 6
DATA SOURCE: Facebook
121
Most link clicks
of any post in
Q1 2015
261
Most photo views
of any post in Q1
2015

7. 7
DATA SOURCE: Facebook
Top 3 posts for 2014 based
on organic impressions Posted
Total
Organic
Impressi
ons
Total
Acts of
Engage
ment
Throwback Thursday THE PERFECT DOCTOR'S WIFE
PHYSICIAN SPOUSES OF YESTERDAY Can you guess
when this "10 Commandments" list was written? It's safe to
assume that it was in the day when the vast majority of
doctors were male! This list came from the Illinois Medical
Alliance and was created to guide doctor's wives in 1937-38.
Thank you Sandi Frost, Past AMA Alliance President for this
relic that is included in your presentation "21st Century
Medical Families, Engaged, Enlightened and Empowered!"
Physician families have come a long way! 9/18/14 16,047 1,942
Friends...Our AMA Alliance Annual Meeting is our once a
year opportunity to gather together to nurture long-time
friendships and make special new friends.
#AMAAllianceAnnualMeeting #AMAAlliance @amaalliance 6/19/14 6,675 1,321
Holiday blessings in disguise: Married to a physician. 12/28/14 5,848 355
2014 Snapshot
582,357
IMPRESSIONS
+123.5%
2014 growth over
2013 results
74,469
ENGAGEMENTS
+133.5%
2014 growth over
2013 results