Research

1. RESEARCH
Click on the page of research that you would like to read…
Music Industry
Record labels

2. Music
Industry
Famous music video directors in the music industry
include; Jonathon Dayton andVallerie Faris who have
worked with musicians such as Oasis and Red Hot Chilli
Peppers. Jonas Akerland is another director who has
created videos for Madonna and Lady Gaga.
Directors known for creating videos in my chosen Chill
genre include the Icelandic pair; Helgi Johannsson and
Hörður Sveinsson, JonathanWing and Jason Bock who
have all directed the music videos for the tracks I’ve
posted previously in my blog.
Music videos can be accessed online through steaming
websites such asYouTube orTV channels dedicated to
music videos such as MTV and SmashHits.Technological
advancements mean that these can now be accessed
from most devices such as smart phones and tablets etc.
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3. Music
Videos
A music video is made after a single is released.The team
of directors, producers, film crew and artists join together
to form the video.The lyrics are often mimed to-This can
be done by slowing down the track and singing to it then
speeding up the recording and adding the original song
over the top.This usually means that the synchronisation
is a lot more precise.The process is lengthy and has many
stages to ensure that the video is technically and visually
perfect.The track can be played over in the background of
the videoing to get a visual on how the movements fit the
sound and lyrics.
A budget needs to be set and the video planned around
this.The team needs to book out accommodation or
transport dependent on where the shots need to be taken
and every aspect considered and planned thoroughly.The
following stages include extensive filming, sound control,
editing and special effects.

4. Cost Music videos are hugely expensive to produce. Most of
them fit within the £15,000 to £500,000 budget range
however a few come just under and some have been
known to hit the 7 figure mark.
Some of the most expensive music videos ever made
include…
Michael Jackson’s Scream = £5,000,000
Madonna’s DieAnother Day = £4,300,000
Madonna’s Bedtime Story = £3,500,000
Guns N Roses’ Estranged = £2,800,000
Michael Jackson’s Black andWhite = £2,800,000

5. Purpose The purpose of any music video is to promote the track. It
often gives more of an insight into the meaning of the
song or emphasises a certain portrayal of the singer.
Successful videos often boost the sales of the song.
Perhaps the most important role of the music video is to
leave a lasting impression on the audience as this will also
lead to increased viewings through word of mouth. An
example is Michael Jackson’s song ‘Thriller’ who’s video is
arguably more memorable than the song itself.

6. Record
Labels
Record labels offer artists the stability they need to be
successful.They manage branding, production,
distribution, marketing, promotion and copyright
enforcements for sound recordings and music videos.
An artist will sign to a record label which they believe will
offer them the biggest chance at success and profitability
through effective promotion and distribution.
In the following slides is information about some existing
record labels in the music industry…
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7. EMI
Records
EMI Records is a leading British record label launched in
1973 as a descendant to its Columbia label. It was
launched globally and became a huge success.
Artists that have previously been signed to the record
label include
GabrielleAplin, Katy Perry,TinieTempah and the Kooks.

8. Atlantic
Records
Sony Music
Entertainment
Founded in 1947 in the USA,Atlantic records is known for
working with artists of rock and roll, jazz and blues. It
earned a reputation of one of the most important
independent record labels in America. It also has a radio
station used for promotional benefits for its artists.
-Singers include Flo Rida, James Blunt andWiz Khalifa
SME is the 2nd largest global record company, founded in
1929. It is run by Sony Corporation of America.
-Singers includeWestlife,The Script and Sugababes

9. Columbia
Records
The Columbia label was founded in 1888 from the
enterprise AGC. It originally co-founded CBS in 1927 but
left partnership. It was the first company to produce pre-
recorded records as opposed to blank cylinders.
Artists include; Adele, One Direction, Rita Ora,Willow
Smith, Beyonce,TheVaccines and Katy B.