The document discusses a new model called MAU (Monthly Average Users) Revolution that aims to help developers with app discovery and marketing. It proposes that developers join the MAU platform to [1] access comprehensive ad networks and launch integrated marketing campaigns, [2] utilize app discovery services, and [3] take advantage of a closed ad network to cross-promote member apps. The model also provides metrics and analytics to help developers improve campaigns and find effective ad channels. It outlines plans to develop the MAU platform and supporting tools, launch marketing activities, generate revenue from membership fees and advertising, and ultimately sell the platform for $10-50 million.

2. What is the problem people?
App Discovery
• Tons of apps, how to let
users discover your app?
Marketing Mystery
• I want to market and
promote… erhm where do I
start?

3. Existing Model
Developer Publisher Market
Developer Market
Or
Developer engages publishers to help market their apps. Gives away precious revenue
share of sales. No control over marketing and is clueless again.
Developer market their app by themselves, but where to start? High cost of learning.

4. New Model
Developer MAU Platform Market
Developer joins the MAU REVOLUTION to market their apps.
• MAU provides the most comprehensive collection of
known ad networks
• MAU provides an integrated platform for developers to
launch their marketing campaign
• MAU provides online and offline App Discovery services
• MAU provides a closed ad network to cross promote all
member apps
• MAU provides metrics and analytics including developer
ratings on ad channel & publisher effectiveness

5. M.A.U.
means
Monthly Average Users
MAU
Revolution
Launch
Marketing
Campaign
Uncover
Effective
Ad
Networks
Apps
Discovery
Most developers consider
MAU important, especially
as a determiner of revenue
and reach of app.
“is a launch pad for
developers to kick
start their marketing
campaign”
“is a marketing wiki
for all developers”
“is disrupting the
role of mobile
publishers”

6. MAUISM
Develop
MAU
Platform
MAU App
& HTML 5
Ad Engine
& Social
Create
Knowledge
Base
Crowd
Funding
Step 1
Future features not in any
order, to be decided.

7. Roll Out Plan
Create
Knowledge
Base
•Identify Gamer Spots
•Analyze ad reach
•Ad networks
•Research and development
Develop
MAU
Platform
•Analytics
•Cloud services
•Rating systems
•Integration to partners
MAU
Support
Framework
•MAU App
•HTML 5
•Mau Ad Network
•Crowd Funding
PR activities, get to be
featured in Venture
Beat, Tech
Crunch, Mashables, etc.

8. Revenue Model
• Developers free to join for basic information
and services
• Pay USD99.00 per year to be a MAUIST, full
access
• Pay to be featured in the app discovery MAU
APP and HTML 5 sites
Expect to reach 100k Mauists
in the first 6 months of launch.

9. Exit Strategy
• Acquisition by Apple, Amazon, Google or
similar companies like Gree or DeNA…
• Expected selling price: USD 10 to 50 million
• Reference from Chomp, Appsfire, Applifier
deals

10. CONTACT
alvinyap@nexgenstudio.com
+65 9685 1941