1. Onechanceatlife

2. a global Initiative by
background
“The vision, dream and journey behind the founding of OCAL GLOBAL all
started with a burning desire and passion and my ultimate mission would be to
challenge a global believe system regarding disability. Going up Kilimanjaro as
project manager of a team of physically disabled athletes, including the world’s
first triple amputee made it as clear as daylight that THERE IS NO SUCH
THING AS DISABILITY!
Seeing them conquer things that made me, a perfectly abled person back down
and feel uncomfortable made me realise that WE ARE ALL in some way or
another disabled, be it emotionally, physically or mentally. It was at that precise
moment that the idea was born, I wanted to do all I could to prove to the world
and change the mind-set, THAT THERE IS NO SUCH THING AS DISABILITY
ONLY DIFFERENTLY ABLED INDIVIDUALS!”
Nicolene Mostert - Founder, OCAL Global

3. a global Initiative by

4. a global Initiative by

5. a global Initiative by
Mission & vision
Challenging assumptions means questioning the everyday things you take for granted.
“The best assumption to have is that any commonly held belief is wrong.”
At OCAL Global we focus on everyone’s unique ability to contribute, rather than a person’s perceived
limitations. By embracing differences, we help spark individuality — while challenging assumptions and
inspiring change, thereby creating greater value by focusing on people’s unique abilities.
To change the notion from one of disability to ability and encourage use of the phrase, Differently Abled
persons in place of people with disabilities. Our motive for using the phrase is to foster thoughts, feelings
and actions about disability in a more inclusive and positive way.
Our vision is to create individuals of integrity, accountability, transparency and creativity. We want to
redefine the functions of hands, heart and head of an individual by giving it creative direction and meaningful
dimension to life. We want to sublimate the human energy and crystallize the total human being.

6. a global Initiative by
Our SUCCESS is not
measured by our own
achievements in life,
but rather what we have
helped others to ACHIEVE
and accomplish.

7. a global Initiative by
OCAL 2016 - Journey for change
On the 28th April 2016, a team of 9 ordinary runners, 2 hand cyclists and an
amputee began a non-stop 24 hour, epic 10 day journey from CAPE TOWN to
PRETORIA, culminating in the WINGS FOR LIFE WORLD RUN on the 8th May
2016, the launch and first of OCAL GLOBAL’s annual initiatives.
This incredible challenge was not only to raise awareness but also funds to assist
2 individuals who have suffered spinal cord injuries and provide them with the
necessary resources and providing them each with a hand cycle and in so taking
them on board as the core team members of the 2017 journey.
By doing this we will not only be facilitating their recovery but also showing them
that they can still have a life filled with adventure and purpose even in their now
differently abled bodies.

8. a global Initiative by
#OCAL2016 – event route
Cape Town
Durbanville
Ceres
Breede River
Sutherland
Fraserburg
Loxton
Victoria West
Richmond
Hanover
Colesburg
Luckoff
Jagersfontein
Bloemfontein
Theunissen
Kroonstad
Parys
Ventersdorp
Centurion
Pretoria

9. a global Initiative by

10. a global Initiative by
#OCAL2017 - Route Recce
Together with our 2 beneficiaries Sandile Nathan Mkhize and Mduduzi Nhlebela we
plan to do the recce of the #OCAL2017 Journey For Change in August 2016. The
idea behind the recce is also to get their coach, Jeffery Yates (#OCAL2016 member),
a hand cyclist to mentor and reminisce about his experience of the journey and
share insights and in part his extensive knowledge, and they will get to see what lies
ahead in this incredible challenge. This will be the first time that they will get to try
out their new hand cycles and experience what it will be like as core members of the
#OCAL2017 Journey For Change.
We will be capturing these epic moments during the recce in order to create our
‘teazer’ to be aired at the #OCAL2017 Journey For Change Black Tie Gala event in
September, during which, we will be screening our #OCAL2016 Journey For Change
documentary, directed, filmed, edited and produced by critically acclaimed Paul Ward,
the announcement of the #OCAL2017 team and route reveal – all this being part of
the ‘ROAD TO #OCAL2017’.

11. a global Initiative by
#OCAL2017 - Journey for change
Starting on the 27th April, a non-stop 24 hour, epic 10 day journey from CAPE
TOWN to PRETORIA, culminating in the WINGS FOR LIFE WORLD RUN on the
7th May 2017, this being the second of OCAL GLOBAL’s annual Journey For Change
initiatives.
A team of 10 ordinary runners, 2 hand cyclists will take on this incredible challenge,
again not only to raise awareness but also funds to assist 2 individuals who have
suffered spinal cord injuries and provide them with the necessary resources and to
provide them each with a hand cycle and in so taking them on board as the core
team members of the 2018 journey.
But we won’t be stopping here, we also plan to enroll them into coaching course so
that they can then be able to coach and mentor the 2019 team members.

12. a global Initiative by

13. a global Initiative by

14. a global Initiative by
Why sponsorship
• Help raise awareness of the plight and ability of the differently abled
athletes – what they can achieve when given the right support and
mentorship.
• Provide significant exposure to an audience interested in the fields
of physical challenges, sporting activities, healthy lifestyles and
differently abled athletes empowerment.
• Provide advertising opportunities for your organisation, through
logo and company name placement in promotional material, marketing
collateral and equipment – before, during and after the journey.
Logo and name placement of all – TV, email, social media and website
communication distribution before, during and after the journey.
We don’t only want you as a sponsor we want you as a
business partner for life!

15. a global Initiative by
What product sponsors get
• Association with event and the brands involved
• Naming and # on the all social media which goes out on all platforms
• Sponsoring Sandile Nathan Mkhize during the #OCAL2017 will provide
your organisation with multiple marketing opportunities, enabling
exceptional branding exposure through our network of media channels.

16. a global Initiative by
advertising opportunities
• Dedicated Social Media Handles for #OCAL2017
• #OCAL2017 Athletes and brand ambassador social media platforms
which in total have a following of 100 000 people
• #OCAL2017 will be promoted on the social media platforms
of sponsors
• Local radio support
• Association with the Wings for Life World Run and extensive
coverage on their race social media as well
• Editorial in local newspapers and magazines along the journey
• Dedicated #OCAL2017 website to the event as well as a daily blog
• Dedicated #OCAL2017 Twitter feed on the event.

17. a global Initiative by
advertising coverage - #OCAL2016
We managed to secure 40 pieces of media coverage (excluding social media
mentions), with an average advertising value equivalent (AVE) of R1,276,000
and a ROI of 43:1 (based on the overall project fee).
Coverage split per media platform:
• TV: 5
• Newsprint: 5
• Online: 17
• Radio: 6
• Media generated social media posts: 7

18. a global Initiative by
COre sponsor – R500,000.00
• Category Exclusivity in all publications and media
• Naming rights eg: your name #OCAL2017
• Co-Branding on all communication, Press Releases, Social media
• Branding on kit for all participants
• Exposure on the social media platforms of #OCAL2017.

19. co-Sponsor – R250,000.00
• Co-Branding in all publications
• Name association – your name with #OCAL2017
• Co-Branding on all communication, Press Releases, Social media
• Co-Branding on vehicles and kit for athletes and crew running
• Exposure on the social media platforms of the athletes
as well as sponsors.

20. a global Initiative by
product sponsor – handcyles
• Category Exclusivity in all publications and media for Recipient
• Naming rights eg: your name Recipient #OCAL2017
• Co-Branding on all communication, Press Releases, Social media
• Branding on kit for Recipient
• Exposure on the social media platforms of Recipient
as well as #OCAL2017 sponsors.

21. hand cycle requirement
a global Initiative by
Invacare®
Top End®
Force™ 3 Cross Country Off Road Hand cycle Package

22. a global Initiative by
sandile Nathan Mkhize - Hand cyclist
My life changed on the 26th January 2013. I was on my way to Witbank to have breakfast
with a couple of mates but I never reached my destination. I was involved in a freak
motorcycle accident where I lost control while taking a corner. I woke up days later and I
instantly knew my life would be different. I spent 2 and a half years between ICU, high care
and rehab facilities. I have had over 20 re-constructive surgeries and will probably need more.
My dream right now is to make South Africa accessible for wheelchair users, shed light on
spaces that are not accessible and to change the perception that differently abled individuals
are limited to the welfare and health care framework of society. Differently abled individuals
can do anything an abled bodied person can do, we only do it differently.
On top of my list is to be a motivational speaker and a life coach to help people realize that
their potential is truly limited only by their imagination. Determination and creativity can solve
any problem that life throws at us and I would like to be living proof of this.
It is very poetic when I say “I want to change the world”, but I truly mean this. The starting
point is changing one person’s life at a time.

23. a global Initiative by
Mduduzi Nhlebela - hand cyclist
39 years old Mduduzi Nhlebela matriculated in 1996, before obtaining a college National
Diploma in Travel and Tourism in 1998. That same year Nhlebela was injured and has
been confined to a wheelchair ever since, through gunshot wounds. Injury level is
between T12 and L1.
Between 2004 and 2006 Nhlebela was employed by FNB, before he enrolled in Film
school, where he did one year. Between 2006 and 2007, Nhlebela was employed at
Multichoice Africa and between 2012 and 2014 he worked for Outsurance.
Nhlebela has written a number of scripts for films as well as produced an album mix
tape. He has also organized a beauty pageant, amongst other things. Nhlebela currently
does freelance work in professional video & photography for clients like government and
Corporates.

24. WE DO EPIC
STUFF WITH
DIFFERENTLY
ABLED PEOPLE
Onechanceatlife
Contact us:
Nicolene Mostert Alun Davies
083 314 7349 072 503 8934
nicolene@ocalglobal.com alun@ocalglobal.com