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The Conversion Funnel
Visibility: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visibility: LinkedIn
Accessibility ,[object Object],[object Object],[object Object]
Credibility is Essential Credibility checklist and Source: Stanford University .
Usability: Tips for B2B Conversion Maximisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability
Content is King : Interviews
Analyse and Engage

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  1. Questions and answers Update profile of key people Connect email and people u might know Create company page and add linkedin button to website See stats Join groups and display relevant ones Search companies(prospects and partners): get introduced to people via your 1st level contacts and also follow the company. Signal search for news from people and then comment or connect. Use answers to show your expertise and recommend colleagues/partner experts and post questions of your own. Add skills to your profile. Gte and give recommendations Status update on profile. Add feeds from twitter? Connect with people, me and your address book. Say thanks and add sales message or Q when they connect. Add 50!! Skills Follow target client companies.