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Altex Marketing OÜ
Altex Marketing OÜ

Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people

NegóciosNotícias e política
1 de 29
Making Online Public Relations Work David Phillips Innovative Internet Marketing TM Internet Marketing
Online PR – way to go ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Estonia and Europe Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Estonia is very switched on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
The opportunity beckons ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
People buy stuff online Innovative Internet Marketing TM Internet Marketing
The predictions all go one way Innovative Internet Marketing TM Internet Marketing
Taking another perspective Innovative Internet Marketing TM Internet Marketing
Differences and changes ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
The high theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
No one can be the complete expert Innovative Internet Marketing TM Internet Marketing
So, where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
A simple (dynamic) audit makes the point about the range of expertise you need http://www.netvibes.com/lindtonline#Lindt_in_Social_Media Innovative Internet Marketing TM Internet Marketing
What does this mean for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Knowledge platforms and channels for communication ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Five principles ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Rich content ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Transparency ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Porosity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Agency ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Reach is in the long tail ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Why PR has to adopt online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
What you have to do ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
What is the opportunity ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Where will it all end? ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing
Future PR – a contribution to FIR Innovative Internet Marketing TM Internet Marketing
The Advert Phillips, D & Young, P (2009) Online Public Relations 2ed Kogan Page London Part of the CIPR PR in Practice series Innovative Internet Marketing TM Internet Marketing
Thank You ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

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