Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design

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Alastair Cole Interactive Production Director [email_address] Swimming Against the Tide Information Architecture and User Interface Design

What? Who? Why? How? Examples Definitions Inputs & outputs People Where & when Requirement Goal Best practice Skills & tools Cadbury Big Give

[object Object],[object Object],[object Object],What? Who? Why? How? Examples Information Architecture

User Interface Design What? Who? Why? How? Examples

Information Architecture Online strategy Technical development Usability studies Content taxonomy Requirements capture Client feedback Visual design What? Who? Why? How? Examples

Information Architects Project Managers Developers (Technical) Interactive Producers Designers (Creative) What? Who? Why? How? Examples

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What? Who? Why? How? Examples

What? Who? Why? How? Examples Volume of content Time 660 BC Categorisation 3000 BC Writings 1450 Hand press 500 AD Copying 1480 Vatican 1876 Decimal 1970 SGML 1992 Internet Explosion 1994 Information Architects 1900 London library

“ average Briton or American now facing around 3,000 marketing messages a day” guardian.co.uk Jan ‘07 What? Who? Why? How? Examples

What? Who? Why? How? Examples Everything should be made as simple as possible, but not simpler.” “

[object Object],[object Object],[object Object],[object Object],What? Who? Why? How? Examples

What? Who? Why? How? Examples Users Content Context IA Approach goals, business model, organisation values, politics, culture, resources volume, format, metadata, structure, organisation who they are, their information seeking behaviour and needs, vocabulary

What? Who? Why? How? Examples Skills Users Content Context IA defining business needs, project management, scope & definition, business & systems analysis, managing client expectations, technical constraints indexing & cataloguing, XML & metadata, thesaurus dev, site architecture, writing, navigation, labelling, content man. requirements capture, articulating needs, contextual inquiry, personas, task analysis, user journeys, usability testing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What? Who? Why? How? Examples Tools

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Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design

1. Alastair Cole Interactive Production Director [email_address] Swimming Against the Tide Information Architecture and User Interface Design

3. What? Who? Why? How? Examples Definitions Inputs & outputs People Where & when Requirement Goal Best practice Skills & tools Cadbury Big Give

4. What?

6. User Interface Design What? Who? Why? How? Examples

7. Information Architecture Online strategy Technical development Usability studies Content taxonomy Requirements capture Client feedback Visual design What? Who? Why? How? Examples

8. Who?

9. Information Architects Project Managers Developers (Technical) Interactive Producers Designers (Creative) What? Who? Why? How? Examples

10.

11. Why?

12. What? Who? Why? How? Examples Volume of content Time 660 BC Categorisation 3000 BC Writings 1450 Hand press 500 AD Copying 1480 Vatican 1876 Decimal 1970 SGML 1992 Internet Explosion 1994 Information Architects 1900 London library

13. “ average Briton or American now facing around 3,000 marketing messages a day” guardian.co.uk Jan ‘07 What? Who? Why? How? Examples

14. What? Who? Why? How? Examples

15. What? Who? Why? How? Examples Everything should be made as simple as possible, but not simpler.” “

16. What? Who? Why? How? Examples

17. What? Who? Why? How? Examples

18. What? Who? Why? How? Examples

19. How?

20.

21. What? Who? Why? How? Examples Users Content Context IA Approach goals, business model, organisation values, politics, culture, resources volume, format, metadata, structure, organisation who they are, their information seeking behaviour and needs, vocabulary

22. What? Who? Why? How? Examples Skills Users Content Context IA defining business needs, project management, scope & definition, business & systems analysis, managing client expectations, technical constraints indexing & cataloguing, XML & metadata, thesaurus dev, site architecture, writing, navigation, labelling, content man. requirements capture, articulating needs, contextual inquiry, personas, task analysis, user journeys, usability testing

23.

24. What? Who? Why? How? Examples Results

25. What? Who? Why? How? Examples Results

26. What? Who? Why? How? Examples Results

27. Examples

28.

29.

30. Questions?

Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design

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