Presentation at St Martin\'s Lane to introduce LinkedIn for marketing

1. Amanda Brown
LinkedIn Consultancy, Training and Management

2. LinkedIn members in and around London
1.7 million – 10 miles
2.3 million – 25 miles
2.7 million – 35 miles
3.2 million – 50 miles

4. Optimise your Profile

5. Optimise your Personal Profile
• Know your Keywords
• Edit your Profile
• Build your connections
• Answer questions
• Gain recommendations
• Be active

6. Advanced People Search

8. Event promotion

9. Event Search

10. Manage your connections

11. Company pages

12. Next steps
• Profile editing
• Company page setup
• LinkedIn communications strategy
• LinkedIn management