1. MOH Social networks
By :Maryam Alhafidh

2. MOH Social networks evaluation
• In social media a luxury brand or government
organisations before start a social media
presence you must ask why social media
platforms for us ? what is our Value proposition ?
why should people like / follow us ?
• For MOH you can easily guess they have no social
media strategy
• The mixing of social media channels between
Facebook, Twitter and YouTube extremely
passive .

3. MOH Social networks evaluation
• The dialogue must focused on listen /educate and
engage strategy
• The linkage between twitter and Facebook drop the
engagement into zero percent
• People must know that MOH is here to help them and
answer their questions daily
• Pictures and content must focused in how to be
healthy and reflect positive image for healthcare sector
• Encourage audience to share their story on MOH
social sites.

4. How to Start ?
Accordingly we need to start a strategic plan
include :
• Social media communication plan
• Social media policy plan
• Social media crisis plan

6. Facebook Recommendations
• Use vital pictures for the Facebook cover
• Show MOH website on the about section top of Facebook
page
• Integrate Facebook`s Like button into MOH website ,
products ..etc
• Start a tab about ( your opinion is matter )
• Create a clear content strategy
• Link pinterest.com to the Facebook
• Develop a plan to respond to negative comments publicly

8. Twitter Recommendations
• Use twitter as focused approach tool
• Start more than one account with one mission e.g.
@HOW2HELP where followers find answers for their
questions
• The official account @SAUDIMOH tweets focused on
news events etc..
• Create one hashtag and use it frequently e.g.

9. Pinterest Recommendations
• Start Pinterest.com account where you can use it as
multi –purpose platform
• Create infographics boards
• Share MOH projects ,healthy recipe and tips
pictures
• Link YouTube videos to Pintrest

11. YouTube Recommendations
• Create online video cartoon show for 15- 30
seconds
• Use YouTube for awareness campaigns with
famous Saudi personalities
• Show the cartoon personality and videos
between YouTube , Facebook and Pinterest
• Answer people`s comments and questions on
YouTube

13. Online community
Create online community for MOH cases and project
allowing people to tell stories to others they know,
where people can make their decisions based on
friends and families experience :
http://www.patientslikeme.com
http://www.whatnext.com

14. Case Study
American Diabetes Association and American
Cancer Society uses Social media in powerful way
with clear strategy , authentic content and open
policy across all social network channels :
https://www.facebook.com/AmericanDiabetesAsso
ciation
https://www.facebook.com/AmericanCancerSociety

15. contact
Mobile: 0 5 66 8 222 41
Email: maryamalhafidh@hotmail.com