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Predictive analytics from a to z
- 1. Learn more about Advanced Analytics at http://www.alpinenow.com Predictive Analytics: A to Z
- 2. Learn more about Advanced Analytics at http://www.alpinenow.com Panelists Michael Zeller, CEO Zementis Steven Hillion, CPO Alpine Data Labs Michael Zeller manages the strategic direction of Zementis. As Co-Founder of Zementis, his vision is to help companies deepen and accelerate insights from big data through the power of predictive analytics. Michael has extensive experience in strategic implementation of technology, business process improvement and systems integration. Steven Hillion has been leading large engineering and analytics projects for fifteen years. Before joining Alpine Data Labs, he founded the analytics group at Greenplum, leading a team of data scientists and also designing and developing new open-source and enterprise analytics software.
- 3. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Data Labs • Advanced Analytic Software Company – Founded in 2011 – Agile Advanced Analytics, Collaboration and Management at Enterprise Scale – Partnerships with EMC, Pivotal, MapR, Cloudera, QlikView and Tableau • 50+ employees, based in San Francisco – Machine Learning, Statistics and Big Data (Stanford, Berkeley, MIT) • Growing in excess of 200% YOY with a broad international customer base – Financial Services, Online Media, Government, Retail, Manufacturing… Alpine Data Labs. Confidential and Proprietary.
- 4. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Data Labs • One of 16 in Gartner’s Magic Quadrant, Advanced Analytics Platforms – Recognized for “scalability”, “state-of-the-art UI” and “very high levels of customer satisfaction”. • Top Big Data Company in CIO Magazine – “Collaboration, Search, Modeling, Machine Learning under the same roof. Alpine Data Labs makes Predictive Analytics accessible to all”. • Other awards include… – Top 5 Big Data Company (Enterprise Magazine) – Top 10 Company to Watch in 2014 (Inside Analysis) – Top Big Data Company in (Sand Hill Business) – 2014 Top Startup (TiE50) Alpine Data Labs. Confidential and Proprietary.
- 5. Learn more about Advanced Analytics at http://www.alpinenow.com Predictive Analytics: A to Z DISPARATEDATAINPUTS COLLABORATEINONEPLACE Multiplesourcesof input datafrom across an organization and external web services. Search, visualize, exploreand createa common workspacefor your team to manageyour analyticsprojectsall in one place. VISUALANALYTICSWORKFLOW Dataloading, transformation, feature generation, model selection, scoringand performancewith themost advanced algorithmson themost innovativeplatforms at scale. OPERATIONALIZEINPRODUCTION Dataloading, transformation, feature generation, model selection, scoringand performancearedonein ONEenvironment.
- 6. Learn more about Advanced Analytics at http://www.alpinenow.com Advanced Analytics on Big Data Timeframe of Relevance Work independently and re-use data scientist work. Collaborate across functions and teams. Iterate quickly. Scalable Business Analytics Allowing the Enterprise to manage “Data as an Asset.” Scale and guard data practices Data Science Productivity Work faster, safer, in a more open manner. Industry leading machine learning algorithms built natively for parallel processing. Alpine Data Labs. Confidential and Proprietary. ALPINE CHORUS 4.0 ENTERPRISE DATA ENVIRONMENT Data Scientist Database Analyst Data Engineer Business Analyst Campaign Manager Sales Division Customer Success Product Manager
- 7. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Demo
- 8. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Demo
- 9. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Demo
- 10. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Demo
- 11. Learn more about Advanced Analytics at http://www.alpinenow.com Alpine Demo
- 12. Learn more about Advanced Analytics at http://www.alpinenow.com
- 13. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Company: Capabilities:Products: Software for operationalizing predictive analytics for big data, in both batch and real-time environments. • Launched in 2004 • Global customer base • Deployments across multiple industries • Partnerships with software and analytics industry leaders • Offices in USA, Asia • Vendor-neutral architecture for - Data mining tools - Analytics and data warehouse platforms • Multi-platform support: Hadoop, MPP and SQL • Supports PMML industry standard • Flexible deployment: cloud, on- site • Separates model development from deployment • Supports wide range of predictive modeling techniques • Rapidly deploys and executes predictive models • Scores data in batch and real-time modes • Accelerates business insight Zementis provides predictive analytics solutions for big data 13 Zementis: Company Snapshot
- 14. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Path to Business Value 14 Predictive analytics helps organizations unlock the value of their big data … Big Data Applications Cloud Log Files RSS Feeds Other Sources Predictive Models Machine Learning Techniques Data Mining Tools Business Insights Business Value Decisions & Actions • Accelerated time-to- market • More precise targeting • Real-time responsiveness • Enhanced operational agility • Competitive advantage • Higher revenue growth rates • Greater profitability • More relevant • More accurate • More comprehensive • More nuanced • Faster • Lower risk • Greater positive impact Predictive Analytics Databases
- 15. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Predictive model deployment becomes a rework cycle • Extensive manual coding • Cross-checking • Fixing coding errors • Delayed insight • Less accurate decisions • Missed opportunities • Loss of value Traditional Deployment Cycle Develop Operationalize Utilize Data Scientist IT Engineer Business Decisions Business Professional 15 … but model deployment challenges can often erode much of the value that predictive analytics can deliver
- 16. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Within 2 days * ~ 6 months Without Zementis With Zementis Time-to-insight EconomicValue Model Deployment Cycle Time * And sometimes even within a few hours! • Accelerated deployment timeline • Enhanced accuracy • Minimal rework, if any Rapid insight Rapid time-to-value from predictive analytics = Deployment with Zementis 16 Enter Zementis, whose solutions accelerate time-to-insight for predictive analytics
- 17. Copyright 2014 Zementis, Inc. All rights reserved. Confidential ADAPA & UPPI • Scoring engine (decision engine) for predictive analytics • Supports real-time or batch scoring • ADAPA functionality packaged as a plug-in tool for industry-leading analytics and data warehouse platforms • In-database or Hadoop UPPI Universal PMML Plug-in • Scoring engine (decision engine) for predictive analytics • Supports real-time or batch scoring • Available as cloud-based or on- premise solution ADAPA Adaptive Decision And Predictive Analytics 17 Zementis’ 2 solutions offer organizations powerful and flexible capabilities to accelerate big data insights
- 18. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Data Mining Tools Predictive Modeling Techniques • IBM WebSphere • RedHat JBoss • Oracle WebLogic • SAP HANA • IBM PureData / Netezza • Pivotal / EMC Greenplum • SAP Sybase IQ • Teradata + Teradata Aster • Hive • Cloudera • Datameer • Hortonworks • IBM Cloud On-site • Amazon Web Services • FICO Analytic Cloud • Private Cloud • Supports multiple broad categories of predictive modeling techniques • Examples: - Clustering Models - Decision Trees - Neural Network Models - Naïve Bayes Classifiers - Random Forest Models Analytics and Data Warehouse Platforms In-database Hadoop ADAPA UPPI Execute Anywhere 18 Vendor-neutral architecture enables compatibility with industry-leading analytics and data warehouse platforms • Compatible with most leading commercial and open-source data mining tools • Examples: - IBM SPSS - KNIME - Python - R - SAS
- 19. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Fraud & Risk Management • Leading financial services conglomerate • US-based, with global operations • Diverse portfolio: - Banking - Private wealth management - Consumer finance - Insurance • Size: - Annual revenue > $45 billion - Annual op. income > $25 billion • Complex data management environment • High risk and growing complexity of financial fraud • Enormous costs when fraud succeeds • Small data science team • Multiple analytics applications • Scalability constraints (people, processes) • Accelerated and more holistic risk detection • Greater interoperability between apps • Increased predictive accuracy • Lower risk profile • More efficient data science • ADAPA Decision engine for predictive analytics • UPPI Packaged for industry-leading analytics and data warehouse platforms Customer Profile 19 Zementis in Action: Customer Case Study Challenge Results The Zementis Solution
- 20. Copyright 2014 Zementis, Inc. All rights reserved. Confidential Broad Applicability Fraud & Risk Scoring • Financial institutions • Scoring bureaus • Online transaction processing • Advanced decision management Marketing & Sales • Up- /cross-sell and next- best-offer • Marketing campaign optimization • Real-time recommendations • Rotating equipment • Energy • Biometrics • IP network security Sensor & Device Data Processing 20 ADAPA and UPPI accelerate predictive model insights for multiple industries and business use cases
- 21. Learn more about Advanced Analytics at http://www.alpinenow.com For more information, contact us 3570 Carmel Mountain Road Suite 300 San Diego, CA 92130 USA +1 (619) 330-0780 www.zementis.com 1550 Bryant Street Suite 1000 San Francisco, CA 94103 USA +1 (877) 542-0062 www.alpinenow.com