Social Media Marketing - Viral Video Success Stories
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Viral Challenges & Ideation - looking at successful viral video campaigns and discerning the secret of their success
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Social Media Marketing - Viral Video Success Stories
- 1. SOCIAL: Viral Challenges & Ideation Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com
- 4. Thinking Outside The Box The Secret Sauce of Virality
- 5. Presentation Outline Viral Ideas for my Clients • • • • • • • • Background – prior efforts Context – budgets and resources Purpose – awareness & engagement Goals – buzz, followers, actions Strategies – social referrals exponentially Resources Tactics Metrics
- 9. Viral Successes 2013 Businesses Evian – Over 63M views – “Live young”: Clever, babies, cute, happy, tag relevant
- 10. Viral Successes Schmaltz = Feel Good Dove has had great success innovating w/ social media viral campaigns dating back to Dove Evolution in 2005: 56M+
- 11. Viral Successes Big Brand Example – Pepsi MAX • March 2013: Fake “Test Drive” • 44M views • Humor w/ brand present; not overt
- 12. Viral Successes #DancePonyDance Over 7.3M views (mainly in the UK) Three UK discusses why this moon walking pony has been such a viral success
- 13. Viral Successes Little Brand Example – Blendtec • Will it Blend? - Tom Dickson, founder, simply attempts to blend unusual items to show off power of blender • Appeals to an inner desire of us all • Leverages brand equity of others • Compels comments • Updates – iPhone 5s, 5c • Branding ever-present • WIB as of 3/21/13: 294.1M views
- 14. Viral Successes Variables & Commonalities • Catvertising – cats (over the top fan demographic) • Short and edited well • Humor • Compelling to share • Simple to execute – Leave the more complicated Jeff Gordon hidden camera set-ups to the big brands
- 15. My Clients and Social Media Yokohama Tires Upcoming social promotion • Prizes – A few or many? – time value perception – Prize related or buzzworthy promo products? • Social engagement component • Metrics judgment
- 16. My Clients and Social Media Reading Eggs Online reading program for ages 3-7 Viral efforts have not borne large followings Ideas?
- 17. My Clients and Social Media Ideas for Baja Fresh Poor buzz ratio across category: I&O 0.09%, Rubio’s 0.96%, BF 0.63%, CH 1.07%. Compare: Disney 1.53%, MBZ 1.32%, YOK 2.5%
- 18. My Clients and Social Media Ideas for Santa Monica C&VB • 2.11% Buzz • Compelling brand • Vested audience • Visuals galore
- 19. Non-Profits and Social Media Bialecki Kidney Cancer Foundation fightkidneycancer.org (new) • Donor fatigue in St. Louis • BKCF supports research in Kidney Cancer. All proceeds go to the national Kidney Cancer Foundation in Evanston, IL • Family foundation – est. 12 yrs • Traditional fundraising: Musical events by members of St. Louis Symphony • Ideas?
- 20. Thank You Internet Online Marketing Group David@InternetOMG.com 562-275-3699 InternetOMG.com
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