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ALOFT ABU DHABI
TALENT HANDBOOK
Hip
Urban
Style
Aloha and welcome as talent of the first Aloft
in the Middle East, Aloft Abu Dhabi. Aloha
should be translated as a way sharing live
joyfully .
Abu Dhabi is the first Middle Eastern city to
have an Aloft hotel and which you have
decided to become a member of our team.
The first Aloft just opened in July 2008 and by
now we already have 60+ Aloft opened in
year 2013. The whole team will be part of this
unique vibrant experience. It will require us to
work as a team and take the challenges
together. Mutual respect and teamwork will be
key to our and your success.
Aloft Abu Dhabi is the place for you to
showcase your abilities. It is designed to offer
our guests a combination of casual elegance
and urban energy that only Aloft hotels can
provide.
3
ALOHA FROM OUR
GENERAL MANAGER
ALOHA FROM OUR
GENERAL MANAGER
A+ experiences is the service commitment we
give to our guests ―whatever they want,
whenever they want it.‖ This is your
responsibility as a Talent member, and should
be kept in mind when interacting with our
guests and the rest of the team. You are
joining as a family member of a pool of
hospitality talent, working for the same
objective: To give all our guests an A+
experience.
Accountability is the key to achieving this
commitment so that our guests leave with
unique and memorable experiences.
A lot of work and dedication is ahead of us:
let‘s work hard, pay attention to details, work
as a team, have an open mind, anticipate
guest‘s needs and most importantly have
fun ! Working with Aloft Abu Dhabi should be
the experience of a lifetime!
Aloha and happy to welcome you as member
our talent team!
MICHEL NADER
4
CONTENTS
TITLE PAGE NUMBER
ALOHA FROM GENERAL MANAGER 3
INTRODUCTION
•VISION & MISSION STATEMENT
•ALOHA FROM DIRECTOR OF HUMAN RESOURCES
•ALOHA TO ALOFT
7
8
9
11
STARWOOD
•STARWOOD HISTORY
•STARWOOD WHO’S WHO
•STARWOOD BRANDS
•STARWOOD JOURNEY
•STARWOOD PROGRAMMES & INITIATIVES
13
15
22
29
40
49
ALOFT 64
ALOFT ABU DHABI
•FACILITIES
•OWNER
•ALOFT ABU DHABI WHO’S WHO
•ALOFT ABU DHABI AWARDS WON
79
80
96
104
107
5
CONTENTS
TITLE PAGE NUMBER
ABU DHABI
•FACTS & FIGURES
•ATTRACTIONS
•GETTING AROUND
109
114
117
128
HUMAN RESOURCES POLICIES & PROCEDURE 132
HEALTH & SAFETY 167
6
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7
INTRODUCTION
VISION & MISSION
STATEMENT
VISION
Aloft Abu Dhabi will provide the best hospitality
experience for today‘s value oriented active & trendy
traveler
8
MISSION
The Aloft Abu Dhabi will be successful when:
The Aloft Abu Dhabi is being recognised as the ultimate
choice among the select service hotels in Abu Dhabi.
Customers consider the hotel to be their preferred hotel
because of it‘s convenience, dynamism, professionalism,
contemporary services and customer focus.
The hotel‘s B&F services have established themselves
with a reputation for high quality of food and friendly &
efficient service.
Talent members have a passion for the brand and live the
aloft life
Owners expectations are achieved both for the short term
and long term objectives
Be considered as the preferred employer in the area
because of the dedication to talent
Be considered and respected as a trustworthy and
reliable partner in the local community
ALOHA FROM
DIRECTOR OF
HUMAN RESOURCES
Dear Aloft talents,
Aloha and welcome to team Aloft Abu Dhabi!
This is the area where you are going to work
and live for the foreseeable future, where you
will start an exciting new chapter in your life.
Starting somewhere new is often pushing
yourself out of your comfort zone whereby
you will be open to many new situations and
challenges. Therefore I would like to give you
an ‗in the know‘ introduction to help you settle
in as soon as possible. This talent handbook
provides you with a flavor of Abu Dhabi as
well as pertinent information on Aloft Abu
Dhabi and Starwood which should excite you.
9
ALOHA FROM
DIRECTOR OF
HUMAN RESOURCES
As you might know Aloft is the newest brands
in the Starwood family and will have its EAME
(Europe, Africa, Middle East) launch in Abu
Dhabi. This will be very cool and exciting.
The whole team will be part of this unique and
vibrant experience. It will require us to work
as a team and take the challenges together.
Mutual respect and teamwork will be the key
to our success.
If you feel you need more information, then
please come and see me. Never forget that
we are all here with the common goal of
making the Aloft Abu Dhabi a unique success;
the only way we will do this is by performing
as a team, in and outside work and being
open with each other.
Aloha, Welcome and let‘s start our journey
together!
Elie Abi Samra
10
Starwood Hotels & Resorts Worldwide, Inc. is also delighted to
welcome you into the family, we are one of the world‘s largest
and most exciting hotel operating company.
Whether working directly with customers at the front desk,
re:fresh, W xyz, re:charge, re:fuel or behind the scenes as a
Stewards or in Finance department, we hope that this is the start
of a journey that will enable you to enjoy greater success in every
area of your life.
Management‘s success is the direct result of everyone working
together toward a common goal: to deliver exceptional service to
our valued guests. Starwood is more than just a collection of
hotels. We are a progressive company determined to be the
employer of choice in the hospitality industry. We look forward to
working with you!
11
ALOHA TO ALOFT
Starting a new job usually means learning a lot of new things and
trying to remember a great deal of information. In order to make
the learning about your new job easier, it will be helpful for you to
understand what Starwood is all about and how this hotel and
each one of us fit into the rest of the company as a whole. This
Talent Handbook is compiled to provide you with a better
knowledge of your conditions of service as well as to familiarize
you with the Hotel‘s Rules and Regulations. It is meant to clearly
communicate to all associates what is expected from them and
what they can expect from the Hotel.
Please read this Handbook thoroughly and retain it for future
reference. The policies stated in this Handbook are guidelines
only and are subject to change or elimination at the sole
discretion of Aloft, as are all other policies, procedures, benefits,
and other programs of Aloft. From time to time, you may receive
updated information concerning any changes in policy. If you
have any questions regarding any policies, please ask your talent
coach or a member of our HR Department for assistance.
We wish you success in your role and hope your career with
Starwood will be a rewarding experience.
12
ALOHA TO ALOFT
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13
STARWOOD
STARWOOD
INTRODUCTION
Starwood Hotels & Resorts Worldwide, Inc. is
one of the leading hotel and leisure
companies in the world with 1,175 properties
in nearly 100 countries and 171,000
employees at its owned and managed
properties. Starwood is a fully integrated
owner, operator and franchisor of hotels,
resorts and residences with the following
internationally renowned brands: St. Regis®,
The Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and Element(SM). The
Company boasts one of the industry‘s leading
loyalty programs, Starwood Preferred Guest
(SPG), allowing members to earn and redeem
points for room stays, room upgrades and
flights, with no blackout dates. Starwood also
owns Starwood Vacation Ownership, Inc., a
premier provider of world-class vacation
experiences through villa-style resorts and
privileged access to Starwood brands. For
more information, please visit
www.starwoodhotels.com.
14
Division Details Corporate
Office
Americas North & Latin America Stamford,
Connecticut
EAME Europe, Africa & Middle East Brussels,
Belgium
AP Asia Pacific Singapore
STARWOOD HISTORY
1991
Starwood Capital Partners, a real estate acquisition company
backed by high net worth families, is formed in Chicago.
1993
Starwood Capital buys its first hotels, and by 1994 owns interests
in more than 30 properties.
1997
In September, Starwood Lodging announces an agreement to
purchase Westin Hotels & Resorts for $1.8 billion. The following
month Starwood Lodging announces an agreement to purchase
ITT Sheraton Corporation for $14.3 billion, acting as a white
knight against a hostile bid from Hilton. Starwood is set to
become a global enterprise. Starwood stock ends the year up by
57.48%.
16
STARWOOD HISTORY
1998
In January, Starwood Lodging completes the acquisition of
Westin Hotels & Resorts. With the completion of the purchase,
Starwood is renamed Starwood Hotels & Resorts. In February,
Starwood completes the acquisition of ITT Sheraton Corporation.
Starwood‘s portfolio now includes more than 650 hotels and
resorts in more than 70 countries worldwide.
The first W Hotel opens in December in New York City. Designed
to offer the personality and individuality of an independent, one-
of-a-kind hotel – while guaranteeing the reliability and superior
level of amenities and services travelers desire – the W brand
adds style and personality to the industry.
17
STARWOOD HISTORY
1999
Starwood acquires Vistana, Inc., a vacation ownership company,
to establish an immediate presence in the growing vacation
ownership market. It later becomes Starwood Vacation
Ownership, one of the most profitable segments of the company.
Starwood launches Starwood Preferred Guest to reward and
recognize frequent travellers. The program makes headlines with
its policy of no blackout dates and no capacity controls – both
industry firsts.
Three of our brands make big news in 1999. Westin Hotels &
Resorts introduces the Heavenly Bed®, featuring a pillow-top
mattress, down comforter and luxurious, all-white bed linens. It is
an immediate success. The St. Regis brand grows from one hotel
in New York City to six hotels all named to Condé Nast
Traveler’s ―Gold‖ list for 1999. The Four Points by Sheraton
brand opens its 100th hotel, the Four Points by Sheraton Santa
Monica in California.
18
STARWOOD HISTORY
2001
In 2001 Starwood is recognized by major players in the travel
industry. Starwood is named the World‘s Leading Hotel Group at
the Eighth Annual World Travel Awards. And Starwood Preferred
Guest is voted Program of the Year for the second consecutive
year during the 13thAnnual Freddie Awards (since renamed the
Frequent Traveler Awards), one of the most prestigious honors in
the travel industry.
Westin Hotels & Resorts introduces the Heavenly Bath® in North
American hotels, offering guests a temptation to leave the
Heavenly Bed in the morning. Starwood introduces the Westin
Heavenly Crib®and the Sheraton and Four Points by Sheraton
Sweet Sleeper Crib in North America.
2005
For the sixth year running, Starwood Preferred Guest is voted
Program of the Year in both America and internationally during
the 17th Annual Freddie Awards.
19
STARWOOD HISTORY
2006
Starwood acquires Le Méridien, a brand created to share and
extend the international experience. 137 properties, primarily
located in Europe and the Middle East, become part of the
Starwood family.
2007
Starwood announces its much-anticipated new brands in the
select-service hotels category: Aloft Hotels and Element Hotels.
Conceived by the team that created W Hotels, Aloft Hotels will
raise the bar in the select-service category, offering urban-
inspired, loft-like guest rooms, enhanced technology services,
landscaped outdoor spaces for socializing day and night, and an
energetic lounge scene. Inspired by Westin Hotels & Resorts,
Element Hotels intends to promote balance through flowing,
multi-purpose spaces with an emphasis on environmentally-
friendly design.
2008
The first Aloft and Element hotels open in Lexington,
Massachusetts.
20
STARWOOD HISTORY
2010
Starwood celebrates a significant milestone with the opening of
its 1,000th hotel. The Sheraton Qiandao Lake Resort opens on
the shores of China‘s famed Qiandao Lake.
Expanding on its company-wide commitment to conservation and
sustainable operations, Starwood plans to significantly reduce
energy and water consumption at every one of its 1,000 hotels
within the decade. The target is a 30 percent reduction in energy
use and a 20 percent decrease in water consumption per
available room by 2020.
21
STARWOOD HISTORY
STARWOOD WHO’S WHO
STARWOOD WHO’S
WHO
President & Chief Executive Officer,
Starwood Hotels & Resorts Worldwide, Inc.
Frits van Paasschen, has been Chief Executive Officer
and President of the Company since September 2007.
From March 2005 until September 2007, he served as
President and CEO of Molson Coors Brewing Company‘s
largest division, Coors Brewing Company, prior to its
merger with Miller Brewing Company and the formation of
MillerCoors LLC. Prior to joining Coors, from April 2004
until March 2005, Mr. van Paasschen worked
independently through FPaasschen Consulting and
Mercator Investments, evaluating, proposing, and
negotiating private equity transactions. Prior thereto, Mr.
van Paasschen spent seven years at Nike, Inc., most
recently as Corporate Vice President/General Manager,
Europe, Middle East and Africa from 2000 to 2004. From
1995 to 1997, Mr. van Paasschen served as Vice
President, Finance and Planning at Disney Consumer
Products and earlier in his career was a management
consultant for eight years at McKinsey & Company and
the Boston Consulting Group. Mr. van Paasschen has
been a Director of the Company since September 2007.
23
STARWOOD WHO’S
WHO
MICHAEL WALE
President, Europe, Africa, and Middle East
Michael Wale is President for Europe, Africa & Middle East for
Starwood Hotels & Resorts Worldwide, Inc. In his role, he directly
oversees the operations for almost 250 hotels and resorts in 60
countries. He was appointed to this position in June 2013 and is
based at the company‘s EAME divisional office in Brussels, Belgium.
Prior to this appointment, Mr. Wale served as Senior Vice President
& Regional Director of Operations for Starwood's Western Europe
Region. Following the acquisition of Le Méridien in 2005, Mr. Wale
led the successful worldwide integration of Le Méridien hotels into
Starwood‘s portfolio.
Mr. Wale started his career with Starwood in 1978 as the company‘s
first Management Trainee in the UK at the Sheraton Skyline Hotel at
Heathrow, which was then still part of ITT Sheraton. Since then, he
held progressive management positions in the UK and Ireland,
including Rooms Divisions, General Manager, Area Manager and
Regional Operations roles.
Passionate about the development of leadership talent, he also
created Vita Futura, an innovative graduate training program which
began in the EAME division and has helped to shape the careers of
many leaders throughout Starwood.
A British national, Mr. Wale graduated from the Westminster Hotel
School in London and holds a Higher National Diploma (HND) in
Hotel Management. He lives in Brussels with his wife Tricia and has
two children, Georgina and Edward.
24
STARWOOD WHO’S
WHO
STEPHEN HO
President, Asia Pacific
Stephen Ho is President of the Asia Pacific region including over 220
operating hotels. Mr. Ho manages the region‘s most expansive hotel
pipeline, largest resort collection, and best-in-class loyalty program.
Previously, Mr. Ho was Senior Vice President, Acquisitions and
Development for the Greater China region, leading the team for over
a decade. Starwood‘s footprint grew from less than 12 hotels in
Greater China to more than 200 operating and pipeline hotels during
his tenure. Mr. Ho‘s role spanned Hong Kong, Macau, Taiwan, and
Korea.
Mr. Ho began his career with Starwood in 1981 as a Pastry Chef in
Brunei and quickly rose through the ranks. He served in a variety of
roles covering kitchen operations; design and technical services;
furniture, fixture and hotel operating equipment procurement; regional
purchasing programs; and pre-opening support for new hotels. Mr.
Ho has worked in Brunei, Auckland, Tokyo, Hong Kong, Okinawa,
Singapore, Dhaka and Beijing, and is currently based in Starwood‘s
Asia Pacific regional office in Singapore.
A native of Singapore and a Hong Kong permanent resident, Mr. Ho
completed his EMBA degree with the University of Ottawa in Canada.
He also earned a technical diploma from the Singapore Hotel and
Catering School, and won numerous culinary medals and awards.
Mr. Ho is currently pursuing a Master‘s degree in Buddhism at Hong
Kong University, reflecting his deep interest in Eastern Philosophy.
25
STARWOOD WHO’S
WHO
OSVALDO V. LIBRIZZI
Co-President, The Americas
Osvaldo Librizzi is Co-President of The Americas with primary
responsibility for Latin America. Highly respected within the industry,
Mr. Librizzi is one of the longest tenured hotel leaders in Latin
America.
Previously, Mr. Librizzi was President of Latin America, directing
hotel operations across Mexico, Central America and South America.
He oversaw Starwood‘s rise to become the largest hotel operator in
the region.
Prior to this appointment, Mr. Librizzi was Senior Vice President at
ITT Corporation and President for ITT Sheraton's Latin America
Division. He joined Starwood in 1975 as Assistant Controller at the
Sheraton Buenos Aires. He was appointed Divisional Controller in
1980 and was named Vice President the same year.
Between 1982 and 1993, he was General Manager of the Sheraton
Hotels in Santiago de Chile and in Buenos Aires; Area Manager,
South America; Vice President, Latin America and Caribbean
Division; and Senior Vice President and Director of Operations, Latin
America Division.
A Buenos Aires native, Mr. Librizzi graduated from the University of
Buenos Aires as a CPA in 1971.
26
STARWOOD WHO’S
WHO
SERGIO RIVERA
Co-President, The Americas
Sergio Rivera is Co-President of The Americas, leading Starwood‘s
operations in the Americas with primary responsibility for North
America and Starwood Vacation Ownership (―SVO‖), a wholly owned
subsidiary of Starwood Hotels and Resorts Worldwide, Inc.
Previously, Mr. Rivera was President and Chief Executive Officer of
SVO. Overseeing the unit, Mr. Rivera‘s role covered all aspects of the
business including operations, brands, development, finance, design,
and customer and owner relationships.
Prior to 2008, Mr. Rivera held progressively senior management roles
within the company, including Controller, Vice President of Sales and
Marketing, Senior Vice President of International Operations, and
President of Global Real Estate. He began his career with Starwood
through its predecessor company, Vistana Resorts, in 1989.
A native of Miami, Florida, Mr. Rivera is a graduate of Florida
International University with both a BBA in Finance and a MBA. Mr.
Rivera is a Board Member and Trustee of the American Resort
Development Association (―ARDA‖), a member of the Urban Land
Institute, and Board Member and Trustee of the Florida Chamber of
Commerce.
27
STARWOOD WHO’S
WHO
GUIDO DE WILDE
Senior Vice President, Middle East
Guido De Wilde serves as a Regional Vice President of Middle East
at Starwood Hotels & Resorts Worldwide Inc. Mr. De Wilde oversees
Starwood's Middle East operations, which include 48 hotels in 11
countries.
His leadership grew Starwood's premium brands throughout the
region. He served as a Vice President and Regional Director for
Middle East of Starwood Hotels & Resorts Worldwide Inc. since April
6, 2006. He has 23 years of experience in the hotel industry to the
position, including his most recent four years as the Area Manager for
Starwood Hotels & Resorts in Portugal and General Manager of the
Sheraton Algarve Hotel, Pine Cliffs Resort. He also held
management positions in Bahrain, Morocco, Germany and Belgium.
He started his hotelier career working for Sheraton Reservations
Corporation and worked in Bahrain between 1984 and 1988 leading
Sheraton's Worldwide Reservations' Operations for the Middle East.
He serves as Chairman and an Independent Director and of Global
Hotel of Carestel N.V. He is representing B.V.B.A.
He studied Germanic philology and Scandinavian languages at the
University of Ghent before taking a degree in Marketing from the
Institute for Social Sciences at The Hague.
28
STARWOOD BRANDS
STARWOOD BRANDS
Aloft
Sassy, Savvy, Space
(select-service hotels)
First opened in 2008. It will already be opening its 55th property in 2012. Aloft provides new heights:
an oasis where you least expect it, a spirited neighbourhood outpost, a haven at the side of the road.
Bringing a cosy harmony of modern elements to the classic on-the-road tradition, Aloft offers a sassy,
refreshing, ultra effortless alternative for both the business and leisure traveller. Fresh, fun, and
fulfilling, Aloft is an experience to be discovered and rediscovered, destination after destination, as
you ease on down the road. Style at a Steal.
30
STARWOOD BRANDS
Westin Hotels & Resorts
Personal, Instinctive, Renewal
(luxury and upscale full-service hotels, resorts and residences)
Westin provides innovative programs and instinctive services which transform every aspect of a
guest‘s stay into a revitalizing experience. Indulge in a deliciously wholesome menu including
exclusive SuperFoodsRx® dishes. Energize in the fitness studio with the industry-leading
WestinWORKOUT®. Revive in the Heavenly® Bath where luxurious touches create a spa-like
experience. And of course, experience truly restorative sleep in the world-renowned Heavenly®
Bed—an oasis of lush sheets, down, and patented pillow-top mattress. Whether an epic city centre
location or refreshing resort destination, Westin ensures guests leave feeling better than when they
arrived. Westin. For A Better You.
31
STARWOOD BRANDS
W Hotels
Flirty, Insider, Escape
(luxury and upscale full-service hotels, retreats and residences)
W Hotels is where iconic design and cutting-edge lifestyle set the stage for exclusive and
extraordinary experiences. Each hotel and retreat is uniquely inspired by its destination, where
innovative design is inspired by local influences and creates energizing spaces to play or work by day
or mix and mingle out by night. Guests are invited into extraordinary environments that combine
entertainment, vibrant lounges, modern guestrooms, and innovative cocktail culture and cuisine. The
beats per minute increase as the day transitions to night, amplifying the scene in every W Living
Room for guests to socialize and see and be seen. W Hotels Worldwide, a global design powerhouse
brought to life through W Happenings, exclusive partnerships and the signature
Whatever/Whenever® promises to grant its guests and local community alike access to What‘s
New/Next.
32
STARWOOD BRANDS
Le Méridien
Chic, Cultured, Discovery
(luxury and upscale full-service hotels, resorts and residences)
Le Méridien is a Paris-born hotel brand, currently represented by approximately 100 properties in 43
countries worldwide. Le Méridien aims to target the creative mind: an audience inspired by creativity
who are eager to learn something new and see things in a different light. A curated approach towards
the arts connects Le Méridien with the creative mind in an authentic and credible way. A cultural
curator was engaged, responsible for integrating the arts into the guest experience and identifying the
appropriate creative talents, a family of cultural innovators, LM100 TM, to define and enrich the guest
experience through their dedicated tailor-made creations. This esteemed group comprises of a global
array of visionaries, from painters to photographers, musicians to designers and chefs. Le Méridien is
more than a hotel, it‘s a way of life that provides ―A New Perspective‖.
33
STARWOOD BRANDS
Element
Smart, Renewing, Haven
(extended stay hotels),
Element is a brand introduced in 2006 with the first hotel opened in 2008, provides a modern, upscale
and intuitively designed hotel experience that allows guests to live well and feel in control. Inspired by
Westin, Element hotels promote balance through a thoughtful, upscale environment. Decidedly
modern with an emphasis on nature, Element is intuitively constructed with an efficient use of space
that encourages guests to stay connected, feel alive, and thrive while they are away. Primarily all
Element hotels are LEED certified, depicting the importance of the environment in today‘s world.
Space to live your life.
34
STARWOOD BRANDS
Sheraton
Warm, Connected, Community
(luxury and upscale full-service hotels, resorts and residences)
Sheraton is our largest brand serving the needs of upscale business and leisure travellers worldwide.
For over 75 years this full-service, iconic brand has welcomed guests, becoming a trusted friend to
travellers and one of the world‘s most recognized hotel brands. From being the first hotel brand to
step into major international markets like China, to completely captivating entire destinations like
Waikiki, Sheraton understands that travel is about bringing people together. In Sheraton lobbies you‘ll
find the Link@SheratonSM experienced with Microsoft. The Sheraton Club is a social space where
guests indulge in the upside of everything. Sheraton Fitness programmed by Core Performance, our
signature fitness program, brings guests together as they train and eat healthy on the road. Sheraton
transcends lifestyles, generations and geographies and will continue to welcome generation after
generation of world travellers as The World‘s Gathering Place.
35
STARWOOD BRANDS
Four Points by Sheraton
Honest, Uncomplicated, Comfort
(select-service hotels)
Four Points by Sheraton delights the self-sufficient traveller with what is needed for greater comfort
and productivity. Great Hotels. Great Rates. All at the honest value our guests deserve. Our guests
start their day feeling energized and finish up relaxed, maybe even with one of our Best Brews (local
craft beer). It‘s the little indulgences that make their time away from home special.
36
STARWOOD BRANDS
St. Regis Hotels & Resorts
Uncompromising, Bespoke, Seductive, Address
(luxury full-service hotels, resorts and residences)
St. Regis is for connoisseurs who desire the finest expressions of luxury. They provide flawless and
bespoke service to high-end leisure and business travellers. St. Regis hotels are located in the
ultimate locations within the world‘s most desired destinations, important emerging markets and yet to
be discovered paradises, and they typically have individual design characteristics to capture the
distinctive personality of each location.
37
STARWOOD BRANDS
The Luxury Collection
Exceptional, Indigenous, Experience
(luxury full-service hotels and resorts)
The Luxury Collection is a group of unique hotels and resorts offering exceptional service to an elite
clientele. From legendary palaces and remote retreats to timeless modern classics, these remarkable
hotels and resorts enable the most discerning traveller to collect a world of unique, authentic and
enriching experiences indigenous to each destination that capture the sense of both luxury and place.
They are distinguished by magnificent decor, spectacular settings and impeccable service.
38
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39
Brands Overview
STARWOOD JOURNEY
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41
OUR PROMISES –
COMPANY VALUES
To ensure we complete our journey, we
should all keep to our promises.
The Starwood Journey is the mission and
vision statement of Starwood. Our nine
brands have their own distinct personalities
and appeal to different types of guests.
Though different, all brands come under the
umbrella of Starwood which is why we need a
vision that bind us together. That‘s what the
Starwood Journey is all about. It states
exactly where we are going and what we are
trying to achieve. It also illustrates our
Essentials for success and our Promises.
42
DO THE RIGHT THING
We need to respect everyone and always
need to use good judgement to be fair to
everyone. When you see one of your
colleagues doing something that is not right or
when you feel that you yourself are not doing
things the way they should have be done, you
need to stop and ask ‗Is this the right thing to
do?‘ If your answer is no, flag it up to the
concerned person. In cases where you are
not sure of what to do, consult your Talent
Coach or contact HR for advice. If you or any
one of your talent is not doing the right thing,
we are not reflecting a proper image of
Starwood and our journey.
43
PLAY AS A TEAM
We need to work together as a team, in your
department, in your hotel and globally. Help
other to succeed and accept a fresh
perspective and respect each other. You were
selected to join the team at Aloft Abu Dhabi
because we believe that you have the right
attitude to provide the guest with a true aloft
service. This attitude also includes believing
and being able to work in teams. We succeed
or fail as teams and your individual
contribution is very important.
44
GO THE EXTRA STEP
We need to create wow moments and create
memorable experience for all our guests.
Competition is very tough in today‘s world and
more so in hospitality. Providing what is
expected no more satisfies our guests, let
alone wow them. Doing a bit extra will make
the whole difference in some cases. But we
believe in always going the extra step to
make sure that our guests are wowed every
time they come to stay with us.
45
OUR ESSENTIALS
The Big Five are the essentials for Starwood.
By making sure we are using the Big Five as
a guideline, we will be able to complete our
journey together. Our Big Five are:
Win With Talent
Execute Brilliantly
Build Great Brands
Deliver Global Growth
Drive Outstanding Results
46
OUR ESSENTIALS
Wining with talent is at the heart of our philosophy. It‘s
only when we take care of our talent and we take care of
each other that we can fulfil and exceed the guest‘s
expectations. Once we are ready to take on the extra
steps!
Next, we want to execute brilliantly. For that we all need
to prioritize and manage costs, drive operational
excellence, consistently deliver the brand experience by
creating wow moments and we need to be great at what
we do.
The next step of the journey is to deliver global growth;
we need the right partners, in the right places and with
the right properties. New properties need to be opened on
time, on budget and on brand to get full occupancy so we
can offer our guests at the best rates.
And for all of this, we need great talent, which is you! We
all need to work together & build a strong team. So after
putting all this things in practices, we will beat our
financials targets and become the market leaders and
drive outstanding results.
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Winning with talents is at the heart of our philosophy. It‘s only
when we take care of our talent and we take care of each other
that we can fulfil and exceed the guest‘s expectations. Once we
have happy talent that believe in team work and take good care
of each other, we are ready to take on the next steps!
Next we want brilliant execution. For that we all need to prioritize
and manage costs drive operational excellence, consistently
deliver the brand experience by creating wow moments and we
need to be great at what we do. The next step of the journey is
global growth; we need the right partners, in the right places and
with the right properties. New properties need to be opened on
time, on budget and on brand to get full occupancy so we can
offer our guests the best rates.
And for all of this, of course we need great talent, which is you!
We all need work together and build a strong team. So after
putting all these things in practice, we will beat our financial
targets and become the market leaders and drive outstanding
results.
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STARWOOD
JOURNEY
STARWOOD
PROGRAMMES &
INITIATIVES
STARWOOD ONE
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Opportunity Performance Information Communication Self Service
•Development Center:
to support growth and
advancement of
associates
•HR Applications: for
Performance
Management & Talent
Review
•HotSpot Application:
Revenue Plan, Key
Account Management
•Our Performance
Reports
•Access to reporting
tools including group
pace, daily booking
activity , transient pace,
GSI, SPG
•Global/Divisional
Headlines & News
•Community sites &
team pages
•Brand Standards &
Programs
•Six Sigma Best Practices
•Single sign-on entry
point to other programs
and applications
•Links to other Starwood
company sites and
external websites
•Instant Messaging
•My Email
•Who’s Who
•Forums
•Web Conferencing
•StarHOT
•StarBIZ
•My Travel
•Starwood Shopping
It is Starwood Library that contains the following to help us to
improve:
Illustrative Behaviors
On-the-Job Activities
Books & Articles
Web-sites & E-learning programs
Seminars
On-Line courses
Harvard Manage Mentor On-Line Resources
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STARWOOD ONE
DEVELOPMENT
CENTER
StarVoice is a survey tool conducted by an outside vendor.
It measures:
Engagement of associates and leaders to support business
drivers, outcomes, and results perception of associates of
support from their supervisors and managers and their
effectiveness in the execution of these elements perceptions
including: satisfaction, commitment, pride, loyalty, sense of
personal responsibility and willingness to advocate for
organization. Once a year, all staff will be asked to complete an
associate questionnaire. We ask staff to rate 48 statements and
also record any comments they wish to make regarding any
aspect of the hotel. The questionnaire is completed in strictest
confidentiality.
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STARVOICE
The Starwood Associate Relief Fund is an ongoing fund
established by Starwood Hotels & Resorts Worldwide, Inc. to
assist associates in times of hardship by providing need-based
grants. Through the Relief Fund, Starwood will provide grants to
associates up to the amounts set forth below, if financial hardship
has been caused by something outside the associate‘s control.
Hardship is defined as loss of house due to natural disaster or
fire. Hardship is also defined as an inability to make a rent or
utility payment due to an unfortunate event or loss (for example
loss of spouse‘s income due to illness or loss of spouse‘s job).
All permanent full-time and part-time Starwood associates with
90 days service are eligible to request a grant. Franchise
associates may be eligible for grants following natural disasters
only. Grant awards will be determined by request and do not
need to be repaid. There is a yearly cap of $2,000 US for full-time
associate and a $1,000 US for part-time associates and a cap for
each type of hardship as described below.
Grant amounts will be comparable to US dollar amounts outside
the United States. Grant amounts may vary depending upon
amount of money in the `Relief Fund that is ready for
disbursement at the time of request.
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ASSOCIATES RELIEF
FUND
Sometimes at work, you may face situations where the right
choice is not obvious. Getting the right answer in a tricky situation
is an important part of doing business with honesty and integrity.
If you are ever unsure, or have questions, please consult the
Code of Business Conduct, your local HR professional, or
discuss the situation with your manager. If you are
uncomfortable discussing the situation, please contact the
associate helpline at www.HOTethics.com
UNDERSTAND: Learn our Code of Business Conduct and live it
every day.
QUESTION: Ask for guidance if you are ever unsure of a proper
course of action.
REPORT: If you ever suspect a violation of the law or our
company‘s Code of Business Conduct, report the incident
immediately. All reports will be treated promptly and
professionally. Starwood will not discriminate or retaliate against
any associate who reports any violations of our policies in good
faith or who participates in investigations of these reports, in
good faith.
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HOT ETHICS
StarHOT provides for discounted rooms at participating hotels for
Starwood associates and associates of participating Starwood
franchise hotels. This program is for non-business, leisure travel
only. This benefit is offered to all regular full and part time
associates upon commencement of employment. Associates
must be actively employed to participate in this
benefit. Associates are entitled to book unlimited nights per year,
based on availability.
The following restrictions apply:
Any stay, whether one room or multiple rooms, may not exceed
14 room-nights.
This benefit is offered on a space available basis at all
participating hotels (other than the hotel the associate works in).
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STARHOT
Family Discounted Room Rates: Discounted room rates will be
made available to immediate family members of eligible
associates. Immediate family consists of a spouse, domestic
partner*, children, siblings, parents and parents-in-laws. Family
members receive the same benefit, whether or not they
accompany the associate. Any associate who misrepresents
the eligibility of an individual to obtain a discount, to which
that individual is not otherwise entitled, is subject to
discipline, up to and including termination of employment.
Rate: $49, $69 & $89
Discounted rooms may be booked no more than ninety (90)
days prior to the date of arrival, but may be booked as late as the
day of arrival, depending upon availability. All StarHot rates for
EAME hotels will include a 50% discount on all telephone
charges and food & beverage consumed in the hotel.
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STARHOT
StarFRIEND provides for discounted rooms at participating hotels
for associates‘ friends and family members/relatives not eligible
for HOT Rates. This program is for non-business, leisure travel
only.
This benefit is offered to all regular full and part time associates
upon commencement of employment. Associates must be
actively employed to participate in this benefit.
The following restrictions apply:
Any stay, whether one room or multiple rooms, may not exceed
14 room-nights.
This benefit is offered on a space available basis at all
participating hotels
Rate: $89, $109, $129 & $149
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STARFRIEND
SPG is Starwood‘s loyalty program. It is a way that our regular
guests can earn points based on how often they stay and how
much they spend with us.
Recently, SPG has revamped itself with its supercharged benefits
which once again make it the industry-leading loyalty program.
All the new features of the SPG program are marked with in the
lists below.
SPG MEMBERSHIP LEVELS
All Starwood guests can benefits from SPG enrolment free of
charge. Their benefits vary depending on their membership level.
Talent of Starwood branded hotels are NOT eligible to earn
StarPoints or airline miles for any hotel expenditures. But, there
are initiatives through which talent can gain points for enrolling
guests.
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STARWOOD
PREFERRED GUEST
STARWOOD
PREFERRED GUEST
PREFERRED GUEST
This is the most basic SPG level that members achieve automatically
upon joining SPG. All members get 2 starpoints per every eligible
USD spent and redeem their points for free nights or airlines tickets.
Starpoints never expire as long as you have starpoints activity at
least once every 12 months.
GOLD PREFERRED GUEST
Achieved after 10 stays or 25 nights in a calendar year (paid or award
stay)
Increase your reward to 3 starpoints per every eligible US dollar
spent.
Automatic room upgrade upon check-in and 4PM late checkout when
one is available
A Gold welcome gift with every stay: 250 bonus starpoints, free
internet access or complimentary beverage.
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PLATINUM PREFERRED GUEST
Achieved after 25 stays or 50 nights in a calendar year (paid or award
stay)
Increase your reward to 3 starpoints per every eligible US dollar
spent
Automatic room upgrade upon check-in to our best rooms (including
standard suites)
4PM late check-out when a room is available
Platinum welcome gift: 500 bonus points, continental breakfast or
local amenity
Complimentary In-room internet access and welcome gift upon arrival
Complimentary access to the hotel gym and executive lounge club
Guaranteed room availability when you book 72 hours ahead
LIFETIME PLATINUM & LIFETIME GOLD
Members with 250 eligible nights and 5 years of elite SPG status will
earn SPG Lifetime Gold eligible. Members with 500 eligible nights
and 10 years of Platinum status will earn SPG Lifetime Platinum
status.
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GLOBAL
PERSONALIZED
SERVICE
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GLOBAL
PERSONALIZED
SERVICE
In order for Starwood to attract, develop and retain the
associates, we have the following Starwood Core People
Process tools available:
Performance Management Process (PMP)
An annual method of setting goals, coaching, performance
review, rewards distribution and career planning.
360 Feedback
An annual feedback to managers from their direct reports,
peers and Managers on how well they are demonstrating
Starwood‘s leadership behaviors, including information on:
• Strengths
• Potential areas for personal development
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STARWOOD
PROGRAMMES (HR)
In order for Starwood to attract, develop and retain the
associates, we have the following Starwood Core People
Process tools available:
Talent Review
Talent Review is a method of identifying key bench
strengths/weaknesses of individuals and an organization as
whole, assisting in career planning and retention.
StarFinder/E-Recruit
StarFinder is Starwood's primary electronic recruitment and
selection tool. Not only is it used for external candidates to find
jobs within our company, it also allows current associates to
search for transfers or developmental moves.
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STARWOOD
PROGRAMMES (HR)
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ALOFT
INTRODUCTION TO
ALOFT
INTRO TO ALOFT
As cited in the welcome note, Aloft & element are the newest brands
of Starwood hotels and resorts. Both brands are life style brand
geared towards to needs of a new generation of travelers. Aloft is
based on the success of W hotels and will not compromise on its
values. It is, like W, challenging the traditional approach to hospitality
as we know mixing standards and traditional values to become a
lifestyle product. There is at present no major hotel group with a
similar product hence we can not be compared and even more
difficult to classify as the standards applied are a mixture of different
levels – when comparing to traditional hotel classification approach.
Aloft is an eye opener and a fresh look at how things can be done
differently while rather then taking the standards as a guideline, we
are taking the needs of our target audience as the baseline for the
services. Many of us belong to this target age group (25-40) hence
will find it easier to understand the values of Aloft. When in doubt,
think like a traveler rather then a hospitality person and you might
understand even better the value and services of Aloft.
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INTRODUCTION TO
ALOFT
WHAT WE ARE CREATING
Aloft offers something bold and new to the culture-conscious traveler
alienated by cookie-cutter, one-size-fits-all experiences. Aloft is a
hotel that celebrates the individual and gives you the freedom to
control and customize your travel adventure to fit your personal style.
It is a place where walls have been knocked down to create a space
that is open in design and open to possibilities. A place where energy
flows, personalities mingle, and opportunities abound. A place where
anything can happen. Aloft delivers a new tWist in travel.
WHERE IT BEGAN
It began with W hotels , W is a lifestyle brand, more than a hotel – it
is a place. W cut through the upscale segment, Aloft will do the same
for conventional, select service segment.
WHAT MAKES ALOFT HOTELS ARE UNIQUE
Hotels are strikingly modern in design with custom-made furnishings
and accessories. With the DNA of W – the difference is in the details ,
style, convenience & a scene that‘s abuzz.
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ALOFT CORE
VALUES
LIVING OUR CORE VALUES
As part of Aloft Abu Dhabi, your actions reflect
your personal and professional values. You
will be an example for your colleagues and
work teams of how we live our Core Values.
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SASSY
Carefree and bold, Aloft is bright, eclectic and
electric. Our sassy, spirited attitude is as fresh
and individual as Aloft guests themselves.
Vivacious, playful, with personality in spades,
Aloft is nothing if not sassy…and never
without substance. At Aloft, we‘re extra
sensitive to the needs of our guests. How
could we not be? After all, we are infused
with the DNA of W Hotels‘ exclusive
Whatever/Whatever service.
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SAVVY
Confident and in-the-know, Aloft attracts like-
minded, personalities, active spaces and an
open sensibility further provide forward
thinking guests the empowered experience of
control.
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SPACE
Active and open, Aloft has reinterpreted the
idea of space. A seamless layout matches the
free flow of modern living, while encouraging
interaction and exploration.
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On the Hawaiian Islands, the people all share something in
common and this is the ―aloha spirit.‖ just what is the ―aloha
spirit?‖ It can be described differently by different people.
however, the word aloha means love, hello and goodbye.
Therefore most Hawaiians would agree that the ―aloha spirit‖ is
the spirit of love and is mostly expressed when saying hello and
goodbye.
The meaning of the ―aloha spirit‖ is like love itself. It is beyond
any total description of words. Aloha must be experienced, felt
within and then passed on to others.
The aloha spirit is a well known reference to the attitude of
friendly acceptance for which the Hawaiian Islands are so
famous. However, it also refers to a powerful way to resolve any
problem, accomplish any goal, and to achieve any state of mind
or body that you desire.
The ―aloha spirit‖ is manifested by thinking good thoughts,
emoting good feelings and sharing goodness with others. aloha
is more than a word or definition. aloha is an attitude, a way of
living. aloha means to give unconditionally, be the first to offer
help, and doing things because it is the right thing to do.
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ALOHA SPIRIT
The spirit of aloha was an important lesson taught to the children
of the past because it was about the world of which they were a
part. One early teaching goes like this:
―aloha is being a part of all, and all being a part of me. When
there is pain - it is my pain. When there is joy - it is also mine. I
respect all that is as part of the Creator and part of me. I will not
willfully harm anyone or anything. When food is needed I will take
only my need and explain why it is being taken. The earth, the
sky, the sea are mine to care for, to cherish and to protect. This is
Hawaiian - this is Aloha!‖
If we were to translate ―aloha‖ literally using Hawaiian
grammatical language, the translation would be ―joyfully sharing
life.‖
the aloha spirit is what we hope to create at aloft. first, we hope to
recognize that all of us, on this team, are part of something bigger –
the aloft brand. and with the spirit of aloha, we are to treat every
guest with kindness, modesty and honesty. at aloft we are creating a
unique guest experience that will not be soon forgotten. let us
embrace the “aloha spirit” and keep the teaching of aloha in mind as
we create a+ experiences for all who enter our doors.
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ALOHA SPIRIT
ALOFT HISTORY
June 2005
Aloft concept is announced at NYU Hospitality Industry Investment
Conference
September 2005
Aloft name is announced at Phoenix Lodging Conference
October 2005
Model rooms debut at warehouse in Hawthorne, NY
January 2006
Aloft delivers final plans and programming details at ALIS Conference
June 2006
Re:mix, re:fuel & W xyz public areas debut at warehouse in
Hawthorne, NY
October 2006
Aloft launches in Asia Pacific at HICAP Conference
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ALOFT HISTORY
January 2007
First franchised Aloft groundbreaking, Aloft Rancho Cucamonga,
announced at ALIS Conference
March 2007
Aloft launches in Europe/Africa/Middle East at IHIF Conference
April 2007
Aloft launches in India at HICSA Conference
June 2007
Aloft signs 50th development deal
July 2007
Aloft launches in Latin America
June 2008
First Aloft at Montreal Airport Opens
October 2013
60+ Aloft Hotels opened worldwide
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ALOFT LINGO
Besides these words, we also
use a words used in our
communication that reflect the
brand
Possibilities, fun, play, excite,
flavor, active, mix & mingle,
local, creative, vibe, in the know,
aware, unique, energized, love,
social, design, open, create, old,
help, Invite, fresh, great,
confident, relax ,new & style.
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Aloft Lingo Means
Aloha Welcome
Lift Elevator
Re:mix Lobby
Heart Heart of the house
Tactic Boardroom
Re:charge Fitness centre
WC Toilet
Aloha desk Front desk
Splash Pool
In:touch Business Centre
Backyard Terrace
Refresh Housekeeping
Talent Aloft staff
Talent coach Staff supervisor
Touch and go check in/out kiosks
Whatever / Whenever Aloft Service Commitment
ALOFT
WHAT’S IT ALL
ABOUT
Since the creation of the brand, Aloft Hotels
has been a storybook brand. It is a story of
fun and passion. As ambassadors of the
brand, it‘s all of our responsibilities to make
sure the story continues to be communicated
in a common voice, a singular message. Our
voice is the language of our values. Sassy,
Savvy and Space. One goal for all of our
media is to find the best words to
communicate these values while maintaining
the integrity of the overall brand tone.
ALOFT GUEST PHILOSOPHY
A commitment to offer the guest a unique,
exceptional experience of modern travel style
and design; inclusive of entertainment,
leading technology, fun, comfort, cool &
sensual.
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ALOFT
WHAT’S IT ALL
ABOUT
ALOFT TALENT PHILOSOPHY
Aloft talent naturally own opportunities to
deliver, delight and engage. they control their
world. they take a fresh, energetic approach
to everything in life…and they know how to
juggle without dropping anything…
Being personally engaged in the brand, they
―get it‖ – with an innate ability to deliver
comfort, warmth and simplicity and a
welcoming retreat from the road. Best in
class, Aloft talent are passionate, self-
starters.
Cultivate innovative talent who are personally
engaged from a lifestyle standpoint to the
sassy, savvy, welcoming environment of the
brand.
We respect collaboration through expansive,
diverse perspectives from all team members.
Fun, career growth, and creativity are
encouraged.
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aloha : engage and attend to guests and talent invite the
community create a stimulating environment. live the aloha spirit.
all4one : share the Aloft energy appreciate and invigorate each
other. Work with talent in harmony.
act : navigate and drive see it take care of it own.
ace it : be inquisitive explore opportunities try new things
determine your future. Aloft talent ace it every guest, every time
dreams are within their reach.
be an expert : know your job and serve as an expert in your
particular area. Effectively learn and apply job knowledge and
technical skills work to improve your functional skills for the future
readily share your expertise with others.
be Aloft : serve as a champion of Aloft through words, actions
and gestures. Follow brand standards. Have and show pride in
Aloft support the brand values: sassy, savvy, space.
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LIVE LIFE ALOFT
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ALOFT ABU DHABI
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Hip
Urban
Style
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Set in Abu Dhabi National Exhibition Centre
(ADNEC) and just 15 minutes away from Abu
Dhabi Airport and city sights. Aloft Abu
Dhabi is the idea hub for guest visit to the
UAE’s capital.
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408 Rooms + Suites
• 307 Double
• 101 Twin Bedded Rooms
• 33 suites (double)
All 408 rooms offer a bright, airy environment with
nine-foot ceilings and extra-large windows. Choose a
king or double queen room featuring our signature
bed, and enjoy walk-in showers with Aloft amenities
by Bliss Spa.
Each room is an all-in-one high-tech office and
entertainment center, with free Wi-Fi and plug & play,
our one stop connectivity station that recharges your
gadgets and links to the 42” LCD TV for optimal sound
and viewing.
Of which 98 are interconnecting
Rooms: 39sqm
Suites : 52sqm
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Aloft Rooms (39sqm/420 sq ft)
Offer a spacious 39 sqm/420 sq ft with free Wi-Fi, 42”
LCD TV, plug ‘n’ play docking station, walk in shower
and amenities by Bliss Spa.
Splash Rooms (39sqm/420 sq ft)
Located on the higher floors with great views over the
Splash Pool and beyond.
Breezy Rooms (39sqm/420 sq ft)
Located on the highest floors with fantastic views over
the exhibition centre and the Capital Marina.
Breezy Room
Breezy Suite
Sweet Suite (52 sqm/560 sq ft)
Staying a bit longer or just like to spread out? Settle into our
Sweet Suite, with all the fantastic features of the Aloft Rooms
plus a living space for unwinding in style. Extra seating lets
you cozy up comfortable or enjoy some leisurely lounging.
Breezy Suite (52 sqm/560 sq ft)
All the fantastic features of the Sweet Suite, with the added
luxury of even more space, and great corner-views over the
Exhibition Centre, Capital Centre and the Marina.
BEVERAGE & FOOD
OUTLET
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85
When it comes to restaurants and bars in
Abu Dhabi, Aloft Abu Dhabi is the trendy
spot to guarantee a great night out.
Dine Restaurant offers great international fare
throughout the day, and mix and mingle in the ever
abuzz W XYZ Bar. Lounge around in Mai Cafe and chill
out at our sleek rooftop bar Relax@12 and CLUB SO-HI
while enjoying the unique view over Abu Dhabi. Or just
help yourself at the 24-7 re:fuel by aloft for a quick
bite whenever hunger strikes.
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re:fuel
GRAB & A-GO-GO! Refuel, our self-serve eatery is full of mix-and-match meals, salads,
sandwiches, make-your-own cappuccinos, and snacks galore. It’s the perfect place t swing by and
find your fix when on the road, available 24x7 or even delivered to your room for the ultimate
treat.
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W XYZ Bar
Catch the real Aloft vibe at W XYZ Bar, a no-walls, no limits space that’s always abuzz. Connect your
gear to the free WiFi and get some work done during the day., or mix and mingle over mood music,
signature sips, a snack-attack menu, video walls.
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Dine Restaurant
At Dine, we’ve got the real deal, with live cooked international style cuisine. Pop in for a breezy
breakfast, light lunch or leisurely dinner to dine & shine on pastas, burgers, fresh favorites and
sweet treats. Feel the buzz off our open kitchen and boost your energy at Dine.
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Mai Café Bar & Restaurant
Lounge around at our ultimate chill-out spot on the 5th floor rooftop home to Splash pool, gardens
and Mai Café. Expect oversized beach chairs and lounge pods, complimented by our eclectic mix of
laid-back tunes and sunny grooves. Exciting International flavors await, featuring Arabic delights,
fresh healthy bites and all-time classics.
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Relax@12
Get ready for a fab night out at our sleek rooftop bar Relax@12 and treat your tummy to
Oriental bites, yummy tapas and a sassy sushi selection. As the evening falls, the space fades to a
majestic view over Abu Dhabi.
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Club SO-HI by Relax@12
Heighten your senses and party on the rooftop with our resident DJ as he rocks the Club So-Hi
dance floor until 2 am weekdays and 3am weekends. on the rooftop at Club SO-HI by Relax@12.
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re:charge puts the pep back in your step.
One of the trendiest gyms in Abu Dhabi,
we've got a full cardio collection: stationary
bikes, treadmills, and elliptical machines
from Life Fitness.
A stretching zone with mats gives yogis
space to limber up. Or fire up your muscles
with strength machines and free weights.
re:charge
Wind down after a workout or just take a
quiet timeout for yourself at splash, Aloft
Abu Dhabi's refreshing outdoor pool.
With a spectacular rooftop setting and
sprawling landscaped deck area, this
trendy outdoor pool in Abu Dhabi
is great for a leisurely swim-or even
some poolside email catch-up.
splash!
BUSINESS FACILITIES @
ALOFT
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Tactic 1,2,3
Get busy in tactic, our meeting spaces with three boardrooms
connected to a break-out space.
We've outfitted each tactic boardroom with the best A/V set-
up, including a 50" flat-panel plasma TV with both laptop hook-
up and a DVD player.
Complimentary Wi-Fi means everyone can keep up their
meeting-time multitasking. You can always entice them away
from email with a hands-on brainstorming session-we'll supply
easels, flipcharts, and boards for doodling.
Tactic 2
Tactic 3
Tactic 1
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Splash Garden
Celebrate in style at the unique 5th floor Splash Garden, our 1500sqm dine & a-dance space
including dedicated kitchen, bar and permanent stage is able to entertain up to 1500 guests.
OWNER - ADNEC
OUR OWNERS
Aloft Abu Dhabi is owned by Abu Dhabi National Exhibition
Center (ADNEC)
Abu Dhabi National Exhibition Center (ADNEC) is owned by His
Excellency Sheikh Sultan Bin Tahnoon Al Nahyan
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ADNEC
August 2005 – A Royal Decree
His Highness, Sheikh Khalifa Bin Zayed Al Nahyan, President of
the United Arab Emirates, issues A Royal Decree to establish
ADNEC - Abu Dhabi National Exhibitions Company
December 2005 – The Hypothetical Calendar
A hypothetical calendar of future events is researched and the
exhibitions market is valued at AED 43 million per annum. The
economic impact opportunity is calculated to be AED 1,9 billion
per annum
January 2006 – Executive Council Approval
The business is reviewed and evaluated and a strategy agreed.
The Concept is presented to members of the Executive Council
of Abu Dhabi and approval to build a new exhibition centre is
given.
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ADNEC HISTORY
March 2006 – Presidential Review
The model of the proposed Exhibition Centre is reviewed by the
President of the UAE, His Highness, Sheikh Khalifa Bin Zayed Al
Nahyan and His Highness, General, Sheikh Mohamed Bin Zayed
Al Nahyan, Crown Prince of Abu Dhabi.
April 2006 – Launch of ADNEC
VIP Launch at Emirates Palace – Abu Dhabi.The public launch of
ADNEC at the Arabian Travel Market exhibition in Dubai follows
swiftly.
May 2006 – Foundation Partners
The Foundation Partner programme is successful.
Four international organisers commit to Abu Dhabi.
(Reed Exhibitions, CMP, DMG World Media, IIR Middle East)
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ADNEC HISTORY
June 2006 – Master Planning Capital Centre
To create a destination as well as an Exhibition Centre and
Conference Complex, ADNEC Master plan a micro city to be
called Capital Centre.
19 September 2006 – Launch Of Capital Centre
Launched Capital Centre to investors and to the press / media.
23 plots offered. Approximately 8 million GFA - Value to ADNEC
1.5 Billion AED .
All plots receive offers within 24 hours
18 February 2007 – Phase One Opens
The President of the UAE, His Highness Sheikh Khalifa Bin
Zayed Al Nahyan officially opens the new Exhibition Centre.
The opening was scheduled to also mark the opening of IDEX
2007 and was attended by VIP‘s and dignitaries from around the
world.
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ADNEC HISTORY
May 2007 – Construction of Phase Two
Construction of phase two commences. The second phase is
valued at AED 1.1 Billion and will be completed by October 2008
October 2007 – Hyatt @ Capital Centre
ADNEC negotiates the first Hyatt Hotel for Abu Dhabi. To be
known as Hyatt @ Capital Centre the hotel will have 200
bedrooms and a 5 star rating.
December 2007 – Hand over of Plots
By December more than 90% of Capital Centre plots had been
handed over to developers.
January 2008 – Construction of Capital Gate
Construction begins on the iconic 33 storey Capital Gate Tower
and Hyatt @ Capital Centre
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ADNEC HISTORY
February 2008 – Al Ain Convention Centre
The final master plan for the Al Ain project is completed. A new
brand identity is developed.
January 2008
The World Future Energy Summit is staged at ADNEC and is a
resounding success. His Highness, General Sheikh Mohammed
Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi speaks at the
Summit. 3,600 people, many of whom are international VIPS
attend the Opening Ceremony. 12,000 people visited the event.
Media coverage is achieved in over 100 countries with the media
messages being exposed to over 250,000,000 people. The
event later wins ―Best Launch Event Worldwide‖ at the 2008 AEO
Awards held in London.
March 2008
The construction of Phase Two of the Exhibition Centre is on
schedule and is expected to be operational by October 2008. On
completion it will feature 8 additional halls including a
Multipurpose Hall with retractable seating system and a
dedicated wedding hall capable of accommodating up to 700
people.
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ADNEC HISTORY
June 2008 – Element Hotel for ADNEC
ADNEC has negotiated the first Element brand hotel in the
Middle East with Starwood to be located within the Capital
Centre ―Micro-City‖. A new 3 to 4 star hotel apartment concept
from Starwood. Gross floor area of 41,000sqm,
Number of keys: 270
June 2008 – ADNEC Buys ExCeL London
ADNEC‘s global strategy is launched by acquiring ExCeL
London - a world-class exhibition and conference centre located
in the world‘s pre-eminent city. Venue will be host to 6 of the 20
events at 2012 Olympics. The deal is valued at GPB 318 million.
October 2009
Aloft Abu Dhabi opened for business.
December 2011
Hyatt Capital Gate opened for business.
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ADNEC HISTORY
ALOFT ABU DHABI
WHO’S WHO
ALOFT ABU DHABI
WHO’S WHO-EXCOM
Michel Nader
General Manager
Joined Starwood Since
1999
Rainer Weinberg
Director of Operations
Joined Starwood Since
1997
Santhosh Nair
Director of Finance
Joined Starwood Since 2004
Marcus Osborne
Director of Sales & Marketing
Joined Starwood Since 2004
Elie Abi Samra
Director of Human Resources
Joined Starwood Since 2002
Nathalie Massabki
Area Director of Revenue
Joined Starwood Since 2009
105
ALOFT ABU DHABI
WHO’S WHO-HOD
Santos Castillo
B&F Manager
Joined Starwood Since
2007
Leni Dcunha
Executive Chef
Joined Starwood Since
2009
Eyad Sadaldeen
Director of Engineering
Joined Starwood Since
2005
Aris Sambrano
Refresh Manager
Joined Starwood Since
2010
Sherwin Baltazar
Recreation Manager
Joined Starwood Since
2014
Ren Wong
Training Manager
Joined Starwood Since
2009
Yousef Haddad
Front Office Manager
Joined Starwood Since
2006
106
ALOFT ABU DHABI
AWARDS WON
AWARDS WON
2013 & 2012 Best Club Night, What‘s On Award
2012 Travelers Choice Top 3 Trendiest Hotel in Middle East
Award received from TripAdvisor®, the world‘s largest travel site.
2011 Best New Hotel
Award received from Arabian Hotel Investment Conference
2011 Best Business Hotel In Abu Dhabi
2010 The Fast 50 Award
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ABU DHABI
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111
UNITED ARAB
EMIRATES
The Bedouin of the Bani Yas tribe settled on the island of Abu Dhabi in 1761.
Early on, the centre of power for the tribe remained at Liwa Oasis, where the
ruling Al-Nahyan family was based, but in 1793 the family moved to Abu Dhabi. At
this time a haven for wildlife (Abu Dhabi literally means ‗Father of the Gazelle‘),
the town expanded rapidly during the heyday of the pearl trade in the late 19th
century. In 1892 its ruler, Sheikh Zayed bin Mohammed al-Nahyan (known as
Zayed the Great), agreed that the emirate would become a protectorate of Britain
and it joined the Trucial States. Zayed the Great died in 1909, and under five
subsequent rulers the emirate‘s power and prosperity declined, largely due to the
collapse of the pearling industry.
Everything changed in 1958 when oil was discovered, and it is from this date that
the development of modern Abu Dhabi can be said to have commenced. The
current ruler, Sheikh Zayed bin Sultan al-Nahyan, staged a coup against his
brother, then the ineffectual ruler, in 1966. Sheikh Zayed subsequently used his
vast diplomatic skills to be the main player in creating the UAE and became its
first president, a role he held up until his death in November 2004. Sheikh Khalifa
bin Zayed al-Nahyan, Zayed‘s oldest son, became ruler of Abu Dhabi and was
elected President of the UAE soon after.
Read more:
http://www.lonelyplanet.com/united-arab-emirates/abu-
dhabi/history#ixzz2AmytOFeS
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ABU DHABI HISTORY
RULER OF
ABU DHABI &
PRESIDENT OF UAE
HIS HIGHESS
SHEIKH KHALIFA BIN ZAYED AL-NAHYAN
113
ABU DHABI’S
FACTS & FIGURES
Abu Dhabi is the largest and most populated of the seven emirates that make up
the United Arab Emirates, with over 80% of its landmass. The emirate's
population, now over 1.6 million, is expected to reach 3 million by 2030. Across
the UAE, Emirati citizens make up nearly 20% of the total population; the other
80% are expatriates from Asia, Africa, Australia, Europe and North America.
The UAE is four hours ahead of UTC (Co-ordinated Universal Time - formerly
known as GMT) and there is no daylight saving. Hence, when it is 12.00 midday
in Abu Dhabi, it is 3am in New York, 8am in London, 10 am in Johannesburg,
1.30pm in New Delhi, and 6pm in Sydney
(not allowing for any summer time saving in those countries).
Generally speaking, government departments, embassies and consulates work
from 8am to 4pm. Embassies and consulates may designate specific times of day
for processing certain requests (such as passport applications) so always call
before you visit. The Islamic holy day is Friday and most organisations operate a
Friday / Saturday weekend. Shops and visitor attractions are open on both days,
though usually towards the end of the day or in the early evening on Fridays.
During the holy month of Ramadan shops often change their hours by closing
during the day, re-opening an hour or two after sunset, and staying open later at
night. Food outlets and restaurants generally remain closed or offer takeaway
services only during the day and then open up for Iftar after sunset.
115
ABU DHABI FACTS &
FIGURES
Abu Dhabi Expat women, what you should know.
What do Abu Dhabi expat women imagine about life in Abu Dhabi. Covering up
and not be allowed to drive? Being gawked at by hordes of men? Unable to buy
the latest shade of lipstick? This ain't Saudi Arabia.
Conventions.
You're free to dress as you like for the most part. For example girls wearing shorts
and relatively low cut tops is considered acceptable. Yet dressing conservatively
is a good idea in certain situations, for example when at work or visiting a local's
home. Going to bars alone can be a bad idea, as it sends out strong signals. Men
here assume that women sitting alone are looking to be hit on.
Safety.
Abu Dhabi is a safe city. On the odd occasion you might be stared at or
approached by someone, but this is true of any country. The number of traffic
lights also makes getting out of cabs relatively easy if you meet an overly friendly
taxi driver. In Abu Dhabi the crime fits the punishment and the prospect of prison
is enough to keep people in check.
Shopping
Abu Dhabi is home to the top brand names such as Marks and Spencer's, Boots
the chemist and the Body Shop. The malls are teaming with clothes shops. The
good sales are on in January and June, with shops knocking as much as 70% off
prices.
116
ABU DHABI FACTS &
FIGURES
ABU DHABI’S
ATTRACTIONS
ABU DHABI’S
ATTRACTION
SHEIKH ZAYED GRAND MOSQUE CENTER
This architectural work of art is one of the world‘s largest
mosques, with a capacity for an astonishing 41,000
worshippers. It features 82 domes, over a 1,000 columns,
24 carat gold gilded chandeliers and the world's largest
hand knotted carpet. The main prayer hall is dominated
by one of the world‘s largest chandeliers –10 metres in
diameter, 15 metres in height and weighing twelve
tonnes. The mosque's first ceremony was the funeral of
its namesake, Sheikh Zayed, who is buried at the site.
Reflective pools surround the mosque, amplifying its
beauty. The striking white and gold colours shining in the
sun are transformed at night by a unique lightning system
which reflects the phases of the moon.
Website: www.szgmc.ae
118
ABU DHABI’S
ATTRACTION
FERRARI WORLD ABU DHABI
It‘s fast and furious fun for all ages at Ferrari World Abu
Dhabi - the world‘s first Ferrari theme park and the largest
attraction of its kind. The park tells the Ferrari story with
passion and excitement through more than 20
exhilarating and educational rides and attractions,
interactive shopping and authentic Italian dining
experiences.
Beneath its huge, iconic red roof, attractions include:
Formula Rossa, the world‘s fastest roller coaster,
reaching speeds of 240 kmph; Galleria Ferrari, the
world‘s largest Ferrari gallery outside Maranello with an
interactive display of cars from 1947 through to the
present; Speed of Magic, a fantastic 4-D adventure
through deep green jungles, icy caves and ravines and to
the mouth of a fiery volcano. Those wanting to start their
Ferrari World Abu Dhabi experience in top gear will get
their adrenaline fix at G-Force blasting through the red
roof, before dropping from a hair-raising height of 62
metres.
Website: www.ferrariworldabudhabi.com
119
ABU DHABI’S
ATTRACTION
YAS WATERWORLD
For a full day experience, this futuristic Yas Island
waterpark spans an area of around 15 football pitches,
with 43 rides, slides & attractions – five of which are one
of-a-kind.
Yas Waterworld visitors will be able to try the 238-metre
long, world‘s first, and largest hydromagnetic-powered,
six-person tornado waterslide. For adrenaline seekers
there are three-metre high waves on Bubble‘s Barrel,
which has the world‘s largest surfable sheet wave for
flowboards and bodyboards. The Bandit Bomber, a 550–
metre coaster, is the first with onboard water and laser
effects. Riders can shoot jets of water at targets, drop
water bombs and trigger special effects, while people
below can spray them with water as they pass.
Sitting atop Jebel Dana, the towering core of the park‘s
altitude-defying summit and measuring eight metres in
diameter, the park‘s gigantic pearl is Yas Island‘s newest
landmark. The park draws on Abu Dhabi‘s heritage and
has ‗The Lost Pearl‘ as its theme. Visitors follow the story
of a young Emirati girl on a quest to find a legendary pearl
as they make their way around the attractions, which
include a souk and pearl-diving exhibits.
Website: www.yaswaterworld.com
120
ABU DHABI’S
ATTRACTION
EMIRATES PALACE
A real iconic Abu Dhabi landmark, this luxurious hotel
blends Arabian splendour with the latest technology to
create a magical and memorable experience. During
daytime, the hotel‘s golden-sandy colour contrasts with its
fresh green gardens, silvery water fountains and the blue
sky. At night, the hotel‘s lighting changes subtly, featuring
a majestic rainbow-changing effect over the main dome.
The main Palace building stretches over a kilometre from
wing to wing, and its gardens and surroundings spread
across 100 hectares. The hotel features 114 domes, with
the central dome at an imposing 72.6 metres above
ground. Gold, mother of pearl and crystals dominate the
interior. The Palace has 1,002 chandeliers, the largest
weighing 2.5 tonnes. Another memorable Palace feature
is its two handmade wall display carpets, portraying the
Palace itself and each weighing a tonne.
Website: www.emiratespalace.com
121
ABU DHABI’S
ATTRACTION
ABU DHABI CORNICHE
The Corniche Road spreads across an impressive eight
kilometres of manicured waterfront that includes
children‘s play areas, separate cycle and pedestrian
pathways, cafés and restaurants, and the Corniche
Beach - a lifeguarded beach park.
122
ABU DHABI’S
ATTRACTION
Corniche Beach
This lengthy stretch of beach extends along Corniche
Road from near the Hilton Hotel to beyond Al Khaleej Al
Arabi Street, where you‘ll find its main entrance. During
the week you can usually find a beach umbrella, but
during the weekend they may all go quickly. You can‘t
swim out very far; floating fences keep you within 40
metres of the beach, and there are plenty of lifeguards
around.
Abu Dhabi‘s pristine Corniche beachfront has been
awarded coveted Blue Flag status - the internationally
renowned eco-label for beaches and marinas that
guarantees clean and safe bathing water.
Some 30,000 to 50,000 visitors flock to the Corniche
every month, enjoying three separate sections for
families, singles and the general public. There are more
than 1,100 free parking spaces with a five minute walk of
the beach, which charges AED 10 (US $2.7) entry to the
family and singles sections. Entry to the public beach is
free.
123
ABU DHABI’S
ATTRACTION
Corniche Pedal Power
A fun and healthy way to tour the Corniche is to hire a
bicycle. FunRideSports hires out a selection of cycles -
from mountain bikes, to city bikes which can fit two or
three passengers on the back, and even specially
designed bikes for ladies wearing
abayas.FunRideSports has four rental stations along the
Corniche boardwalk with its main station outside The
Hiltonia Beach Club. Hire starts at AED 20 (US$ 5) per
hour for adults and AED 15 (US$ 4) for children. Voucher
booklets for 15 hours of cycling are also available for AED
200 (US$ 54).
124
ABU DHABI’S
ATTRACTION
ARABIAN NIGHT HERITAGE VILLAGE
On a dedicated Al Khatem plot in Al Ain, deep in Abu
Dhabi‘s heritage heartland, the Arabian Nights Heritage
Village harnesses the soul and essence of old
Arabia. Conceived to give visitors a chance to experience
the mythical and timeless beauty of the desert and
traditional Emirati life, the Arabian Nights Heritage Village
is not a hotel, but by no means a rustic camp. Although
internet is available for emergencies, there are no
televisions on-site, inviting the guests to enjoy an
authentic, serene experience. The village – for all its
traditional practises – utilises a mix of ancient and
futuristic technologies to ensure everything runs smoothly
and, vitally, sustainably.
The Heritage Villages utilises the area‘s natural
resources, with a specialist water treatment facility
extracting and treating water on-site. Drinking water
comes from a 65 metre deep well. The village also uses
treated waste water to irrigate trees and its landscaped
gardens. The site is powered by four sound-proofed
generators and there are three types of room available,
Beit Al Barr, traditional mud houses of the desert, Beit Al
Bahr, the original houses of Emirati sea-dwellers which
are made from palm fronds, and Beit Shaar, or woven
tents. There is also an idyllic 200m² swimming pool – the
ideal place to cool down after a spot of dune bashing,
quad biking, sand surfing or falconry.
125
ABU DHABI’S
ATTRACTION
JEBEL HAFEET
Rising 1,240 metres, Jebel Hafeet is the emirate‘s highest
peak, and UAE‘s second. This towering rocky height,
which stands guard over Al Ain and borders Oman, is
forged out of craggy limestone that has been weathered
over millions of years. Significant fossil discoveries have
been made in the area, which are vital pieces in the
jigsaw of the city‘s ancient history.
Over 500 ancient burial tombs dating back 5,000 years
have been found in the Jebel Hafeet foothills.
You can drive or, if you have the stamina, cycle to the top
via a winding highway, which edmunds.com (the
automotive information online source) describes as
―among the world‘s greatest driving roads.‖ Once you
reach the top, you'll be rewarded with magnificent views
over Al Ain, where you can take a break at the Mercure
Jebel Hafeet hotel near the Jebel‘s peak.
126
ABU DHABI’S
ATTRACTION
ABU DHABI NIGHT LIFE
Abu Dhabi offers full freedom to all non-Muslims to have
a gala time enjoying the late nights at the nightclubs. The
nightclubs in Abu Dhabi have got different styles, but
items like dancing and stage shows are common in
almost all the nightclubs.
Most of the nightclubs and bars are located in
luxurious hotels. There are dress codes observed in
some of the night clubs. Nightlife in Abu Dhabi can be
enjoyed at its peak on Wednesdays, Thursdays and
Fridays and the clubs usually open until late night. Few of
them also organize Ladies Night on some specific days
with special deals on drinks.
127
GETTING AROUND
TRANSPORTATION
Getting around Abu Dhabi is easy and taxis are reasonably priced and plentiful
and can be flagged down at the roadside or booked by phone through
the TransAD hotline 600 535353. Street taxis are easily recognised. They are
either silver with a yellow roof sign (newer taxis) or white and gold with a green
roof sign (older taxis). Both old and new taxis are metered, yet many of the old
taxis may negotiate the fare in advance. A tip is not expected but always
welcome.
Shopping centres have specific taxi stands, and most Abu Dhabi roads are
equipped with taxi drop-off / pick-up areas.
After 10pm there will be a minimum charge per fare of AED 10 / US$ 2.72. (If cost
of fare is below AED 10, the passenger will have to pay the minimum fare of AED
10, regardless of what the meter shows. If the cost of the trip is above AED 10,
then the passenger pays the actual cost displayed on the metre).
The event flagfall is AED 20 / US$ 5.5 (for taxis picked up at special designated
areas close to events). If the passenger books a taxi through the Call Centre to
pick them up from the event area, the starting fee will include the booking charges
(AED 3 or 4 depending on time of day) plus AED 20 event flagfall, so a total of
AED 23 / US$ 6.26 or AED 24 / US$ 6.54.
129
TAXIS
BUSES
Abu Dhabi‘s modern air-conditioned buses
operate round-the-clock. The service is easy
to use, with passengers hopping in and out of
any bus by placing two Dirham coins in the
collection box next to the driver.
If you are planning to use the bus on a regular
basis, day passes - monthly passes at AED
80 (US$ 21.8) are also available.
Travelling by bus is complimentary for senior
citizens above the age of 60 and for people
with disabilities. Visitors who qualify need to
apply online for their free pass and can collect
it from Abu Dhabi‘s Central Bus Station.
For more information on bus services, fares
and schedules, or to download bus routes,
visit www.ojra.ae
130
CAR RENTAL
You will find all major car rental companies in Abu Dhabi,
plus a few extra, and it's worth remembering that larger,
more reputable firms generally have more reliable
vehicles and a greater capacity to help in an emergency
(an important factor when handling the trying times
following an accident).
All rentals are inclusive of registration, maintenance,
replacement, 24-hour assistance and insurance
(comprehensive insurance with personal accident cover is
advisable). For short term rental, many companies offer
daily rates - there are booths at the airport and most of
the major hotels, and there are numerous shops dotted
throughout the city. It's worth ringing around for rates,
although usually the most competitive rates can be found
online.
To hire any vehicle you will need a passport copy, credit
card and a valid driving licence from your home country,
or a valid international driving licence.
If you have a UAE residence visa, you will need to have a
valid UAE driving licence.
131
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132
HUMAN RESOUCES
POLICIES &
PROCEDURE
A brief summary of our policies, processes and benefits is listed below. More
information regarding each matter is available in your Human Resources office.
Policies and procedures are reviewed on an on-going basis and may change from
time-to-time. You will be notified in advance of any changes.
There are several procedures and steps involved since the day that you applied
for a permanent role here at Aloft. You‘ve been very lucky to be one of the talent
who‘s CV has been short listed, among thousands. You did your behavioral
interview and you did well, so we‘ve sent you an offer letter, which you signed and
returned back to us. If you are keen, ask your talent coach sometime why you
were Successful! It is because of great attitude to customer service and
teamwork.
Wherever applicable you did your medical checks back in your home country, and
the results showed no complications. In other words – a healthy result! All of a
sudden you receive an e-ticket in your e-mail account‘s inbox and you know for
sure that you‘re coming to Abu Dhabi!
Your airplane arrived and someone from Aloft Hotel was there to pick you up and
take you to your new home. You got a day to settle in and already the next day
you‘re reporting at the Human Resources office. Welcome onboard!
At the Human Resources office you were asked to read the Policy against Insider
Trading and Code of Business Conduct. You were asked to sign the
acknowledgements for these and to fill in some forms so we get some more
information about you. You‘ve handed in your passport to the Public Relations
Officer received a copy for you to keep, and handed in a few passport-size photos
with a white background. Now you‘ve been taken to your department and your
immersion training starts, and your wardrobe has been fitted, but that doesn‘t
mean that the process is over! Here is a lineup of the rest of the things in next
page.
133
FIRST DAY IN ABU
DHABI
RESIDENCE PERMIT
Those passport-sized photos that you‘ve handed in are used for you Residence
Permit, but there‘s a bit more that needs to be done. As per UAE laws, you will
need to undergo another medical test in Abu Dhabi. You also need to register your
fingerprints, Eye Scan and your blood type needs to be identified.
MEDICAL & FINGER PRINT
The PRO and hotel nurse will either contact you directly or contact your
department to inform you when exactly you will go for your medicals. Once the
results from the medical check have been approved you are able to register for
your fingerprints and eye scanning. Again, you will be contacted by a member of
the Human Resources team for the date and time for the process. But always
keep an eye on the notice board for any updates. The transportation to go the
medicals and fingerprints / eye scanning will be provided for you. The medical
check needs to be done within the week of your stay. Please note that the PRO
Coordinator will schedule an appointment for you. Please make sure you get to
your appointment in time!
PLEASE NOTE!
Please keep track of the validity of your Residency Permit, Emirates ID, Passport,
and Health Card. If any of your documents is about to expire, immediately stop by
the Human Resources office to re-submit your documents. Also be aware that if
you want to go on a holiday, your documents need to be up to date when you get
back. So if you have any doubts, do not hesitate to stop by the Human Resources
office to get more information. Like any other country, cannot leave or enter the
country without a valid Residency visa and passport!
134
POLICIES &
PROCEDURES
CONFIDENTIALITY
Talent with access to confidential information about Aloft hotel and its operations
must not disclose that information to any unauthorized person. No Aloft
documentation or manuals are to be copied without specific authorization and are
not to be taken off the property. Please note that this not only a part of the Code
of Conduct, but also a gross misconduct under the UAE Labour Law. On your first
working day, you have acknowledged the Code of Conduct, so please insure that
any violation against the policies could lead to termination. Please see social
media policy in regards to posting on social media outlets for personal or work
related matters that involve the hotel or Starwood in any way.All talents must
protect and keep confidential all non-public information belonging to, in the
possession of, or about our hotel owners, guests and talents. Information
concerning our guests and talents should not be disclosed to anyone. Talents
must not share confidential information with friends, relatives or non-talents or
discuss confidential matters in public places, such as elevators, airplanes or
restaurants. These obligations continue even after talents leave the company.
You are expected to respect the privacy and security of our guests and talents by:
Keeping names, room numbers or any information pertaining to our Guests and
their visitors confidential.
Keeping anything personal might see or hear to yourself.
Keeping company business private, rather than discussing it with guests.
Please ensure that you report any questionable, suspicious or criminal activities
to your department heads and our Risk Management team immediately. For more
information, please refer to the Code of Business Ethics.
135
POLICIES &
PROCEDURES
GRIEVANCE
It is the hotel‘s policy to encourage on-going open communication between all
talent to ensure that questions, concerns or problems arising during employment
can be aired and resolved quickly in a fair and consistent manner to the
satisfaction of all parties. Should there be any concerns or problems, do not
hesitate to bring it up to the attention of your Talent Coach. If the situation involves
your Talent Coach, then you will need to bring it up to your manager at the next
level above. At any time, feel free to bring your concern to the attention of a
member of the Human Resources Team.
DRESSING ROOM
The dressing room is provided for your convenience and comfort. Each Talent
member that is required to wear the hotel wardrobe will be assigned a locker for
clothing and shoes and one key will be issued. We advise not to keep valuables
or large cash amounts in your locker. Any valuables and / or cash kept in the
locker are your sole responsibility. Although you are responsible for it, the locker
and key remain the property of Aloft Hotel and as such, no stickers/labels and
foreign objects can be attached to the locker.
Food, perishable, inflammable materials, alcohol, illicit or non-prescription drugs,
weapons or explosive or soiled clothing must not be stored in lockers. Hotel
equipment is not to be stored in your locker but rather always kept in its rightful
place in your area. If you lose the locker key, you will be charged to replace it. It is
everyone‘s responsibility to keep both lockers and the dressing room clean and
tidy. Please report any damage to Human Resources immediately. Note that the
dressing room is a NON smoking area.
136
POLICIES &
PROCEDURES
UNIFORMS
Upon joining, talents will be provided with a uniform whereby at the end of the
shift talents will deposit the uniform at the laundry room for cleaning. Clean
uniforms must be stored in the lockers when not on duty and should not be worn
outside of the hotel premises.
EQUAL OPPORTUNITY
Aloft Abu Dhabi Hotel takes this opportunity to reiterate our corporate commitment
to equal opportunity for employment, advancement and training to qualified
individuals regardless of race, color, religion, sex, age, national origin, or mental
or physical disability. This same commitment to equal opportunity shall apply to all
other Human Resources functions and all talent are expected to comply as per
the Equal Opportunity policy. Please note that we have a zero-tolerance policy to
unlawful discrimination and harassment.
RIGHT OF SEARCH
The hotel reserves the right to search the person or personal effects of any Talent.
This will always be carried out by a properly authorized person and if you wish, in
the presence of a witness you may nominate. This right extends to the lockers in
the dressing room.
137
POLICIES &
PROCEDURES
SPEAKING TO MEDIA
Journalists are, by nature and trade, inquisitive, and will always be on the lookout
for a story both positive and negative. Please do not be tempted to speak to the
media on behalf of the hotel. The only person authorized to act as spokesperson
for the property is the General Manager. Should a reporter ask you any questions
about the hotel and its operations, check as to whether the above mentioned are
available for interview. If not, politely ask for the reporters‘ details and the General
Manager will contact them directly. Please see social media policy regarding using
social media as a form of communication.
TALENT MEMBER ENTRANCE & EXIT
You are required to enter and exit the hotel through the designated entrance.
138
POLICIES &
PROCEDURES
WORKING HOURS
The working hours shall be 48 working hours per week (8 working hours a day), 6
days a week with one weekly day off. Shift time can start and finish at anytime of
the day and will count as ordinary hours depending on the business nature of the
department and as per the HOD recommendations. Talents are entitled for one
hour break per day for rest, meals, praying etc. which could be taken in one time
or in piecemeal depending on the business requirements.
For non operational eligible talents only as specified in the internal policies and
procedures, the working hours shall be 48 working hours per week, 5 days a week
with two weekly days off.
WORK SCHEDULE
Your exact hours and days off work may vary, depending on the specific needs of
your department. Any hours worked in excess of your regular workweek must be
approved in advance by your immediate supervisor or department head. Overtime
pay will be determined in accordance with local legislation.
Your Department Head will post a schedule in your work area for the upcoming
week. Please do not assume that your hours will always remain the same.
Because of the demands of the hospitality industry, your schedule may be
adjusted to meet business demands.
139
POLICIES &
PROCEDURES
ATTENDANCE
Absenteeism and tardiness hurt your fellow staff members as well as Aloft Hotel
as a whole. Since our work depends upon teamwork, when you are not on the
job, everyone else must adjust to assume your workload. It is your responsibility
to report for your scheduled shifts of work on time and appropriately attired. If you
are going to be late or are unable to report to work, contact your supervisor
immediately. You must make sure your supervisor knows why you will be late or
absent, and when you can be expected to arrive or return. If you are absent from
work without proper notice for three consecutive days, you will be considered to
have resigned voluntarily. If you are absent due to illness, a doctor‘s note may be
required when you return to work. Unexcused absenteeism may result in
corrective action up to and including termination.
140
POLICIES &
PROCEDURES
TIME RECORDS
You are expected to report for duty at the rostered time. It is essential for the
smooth running of the hotel operations that every talent adheres to the strict
observance of good timekeeping. Every talent should be aware that not reporting
for duty at the required time, not only hinders the department in which you work,
but also your fellow colleagues who may be waiting to finish duty on your arrival.
For safety and security reasons, a special sign in-out system has been installed.
This means that all Talent needs to punch IN and OUT whenever you enter or
leave the hotel. This system is used to check who is inside the hotel. In case of an
emergency the system will provide us with the report of who exactly are in the
hotel. This means that whenever you leave or enter the hotel you need to punch
in and out
The fingerprint scanners are located at three locations, namely:
1. Loading Bay Entrance (beside security office) – with 2 scanners.
2. 8th Floor Offices (via Adnec Lifts) – with 1 scanner.
3. Operations Office – with 1 scanner.
141
POLICIES &
PROCEDURES
OVERTIME
Talents may also be required to work overtime hours. Remuneration for these
hours will be paid, or lieu days will be given to cover extra hours worked, subject
to hotel policy.
There may be occasions when talents are required to work outside their rostered
hours. Overtime / working on a day off or Public Holiday will be offered at
following rates:
Hourly rate:
1:1.25 times on a normal working day and
1:1.50 times on day off or Public Holiday.
SALARY & PAY ADJUSTMENTS
Details of your monthly pay are printed on your pay slip for your information and
understanding. Please bring any errors or discrepancies in your monthly pay to
your manager‘s attention immediately so it can reviewed and corrected as
applicable. If you are unfamiliar with any deductions please contact your
Supervisor or Payroll personnel.
142
POLICIES &
PROCEDURES
PUBLIC HOLIDAYS
Aloft Hotel offers talents leave entitlements as outlined below.
PUBLIC HOLIDAYS
Whenever announced by the local authorities, public holidays are confirmed
through memo released by Human Resource Department. Public Holidays occur
on several occasions throughout the year. If you are required to work on a day
that has been declared a Public Holiday, you will be remunerated according to the
hotel policy.
There are 10 Public Holidays per year as follows:
New Years Day (Al-Hijra) – 1 day
New Years Day (Christian) – 1 day
Feast of Lesser Bairam – 2 days
Feast of Greater Bairam and Eve of Greater Bairam – 3 days
Birthday of Prophet Mohammad – 1 day
Nocturnal Journey and Ascension of the Prophet – 1 day
National Day – 1 day
143
POLICIES &
PROCEDURES
ANNUAL LEAVE
Talents are entitled to annual leave for every year of service. The employer has
the sole right to determine the date of such annual leave in accordance with the
operating requirements of the hotel. The allocation of vacation days is thirty
calendar days after the completion of one year of service.
After successfully completing their 3 months‘ probation period, annual leave due
to the talent will be calculated on a pro-rata basis until completion of one (1) year
service at which point you will have earned your full 30 days Annual Leave
entitlement. Request for annual leave should be made through your Department
Head. Please ensure that annual leave is requested in advance and the
appropriate form is completed. Annual Leave must be used in the calendar year,
or may be assigned by your supervisor if a mutually agreed upon date cannot be
determined, bearing in mind operational requirements & business needs. If you do
not return to work on the approved date of return, you will be contacted by your
department head & if no communication has been received within 7 days from
you then you will be deemed as absconded. Absconded cases will have their
residency cancelled with the Ministry of Labour for the UAE and an immigration
ban will be applicable.
MATERNITY LEAVE
A pregnant talent shall be entitled to 45 days paid leave, not included in her other
leaves, for delivery including the period preceding and the period following her
confinement on the condition that she has been in service for a continuous period
of not less than one year. If the female talent has not completed the foresaid
period of service, she shall be entitled to 45 days leave with half pay.
144
POLICIES &
PROCEDURES
SICK LEAVE
As per UAE Labor law, talents are not entitled to any paid sick leave during their
probationary period. Any sick leave taken will be considered as unpaid leave and
needs the HOD prior approval.
Talents who completed their probation period and fall ill, shall be entitled to sick
leave not exceeding 90 days whether continuous or otherwise, in respect of every
year of service as follows:
15 days Full pay
30 days Half pay
45 days Without pay
UNPAID LEAVE
For personal leave of absence, you may be granted a leave of absence at hotels‘
discretion. A leave of absence without pay may be granted for bona fide reasons
such as family, personal, education, or if your spouse is transferred to a new
location. All outstanding annual leave (including ―banked‖ days) must be used
prior to the leave of absence. Vacation will not accrue while on unpaid personal
leave.
145
POLICIES &
PROCEDURES
HAJJ LEAVE (PILGRIMAGE)
Muslim talent members shall be entitled, once in the course of his/her entire
service, to special leave without pay for performing pilgrimage; such leave shall
not be deducted from other periods of leave due to him/her and shall not exceed
30 days.
SPECIAL OCCASION LEAVE
Although this is not an eligibility as per UAE Labor Law, Aloft Hotel at its own
discretion shall grant 1 day paid leave in the case of marriage and 1 day paternity
leave if the talent‘s wife has given birth in UAE.
146
POLICIES &
PROCEDURES
Aloft Abu Dhabi Talent Handbook
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Aloft Abu Dhabi Talent Handbook

  • 3. Aloha and welcome as talent of the first Aloft in the Middle East, Aloft Abu Dhabi. Aloha should be translated as a way sharing live joyfully . Abu Dhabi is the first Middle Eastern city to have an Aloft hotel and which you have decided to become a member of our team. The first Aloft just opened in July 2008 and by now we already have 60+ Aloft opened in year 2013. The whole team will be part of this unique vibrant experience. It will require us to work as a team and take the challenges together. Mutual respect and teamwork will be key to our and your success. Aloft Abu Dhabi is the place for you to showcase your abilities. It is designed to offer our guests a combination of casual elegance and urban energy that only Aloft hotels can provide. 3 ALOHA FROM OUR GENERAL MANAGER
  • 4. ALOHA FROM OUR GENERAL MANAGER A+ experiences is the service commitment we give to our guests ―whatever they want, whenever they want it.‖ This is your responsibility as a Talent member, and should be kept in mind when interacting with our guests and the rest of the team. You are joining as a family member of a pool of hospitality talent, working for the same objective: To give all our guests an A+ experience. Accountability is the key to achieving this commitment so that our guests leave with unique and memorable experiences. A lot of work and dedication is ahead of us: let‘s work hard, pay attention to details, work as a team, have an open mind, anticipate guest‘s needs and most importantly have fun ! Working with Aloft Abu Dhabi should be the experience of a lifetime! Aloha and happy to welcome you as member our talent team! MICHEL NADER 4
  • 5. CONTENTS TITLE PAGE NUMBER ALOHA FROM GENERAL MANAGER 3 INTRODUCTION •VISION & MISSION STATEMENT •ALOHA FROM DIRECTOR OF HUMAN RESOURCES •ALOHA TO ALOFT 7 8 9 11 STARWOOD •STARWOOD HISTORY •STARWOOD WHO’S WHO •STARWOOD BRANDS •STARWOOD JOURNEY •STARWOOD PROGRAMMES & INITIATIVES 13 15 22 29 40 49 ALOFT 64 ALOFT ABU DHABI •FACILITIES •OWNER •ALOFT ABU DHABI WHO’S WHO •ALOFT ABU DHABI AWARDS WON 79 80 96 104 107 5
  • 6. CONTENTS TITLE PAGE NUMBER ABU DHABI •FACTS & FIGURES •ATTRACTIONS •GETTING AROUND 109 114 117 128 HUMAN RESOURCES POLICIES & PROCEDURE 132 HEALTH & SAFETY 167 6
  • 7. CLICK TO EDIT MASTER SUBTITLE STYLE 7 INTRODUCTION
  • 8. VISION & MISSION STATEMENT VISION Aloft Abu Dhabi will provide the best hospitality experience for today‘s value oriented active & trendy traveler 8 MISSION The Aloft Abu Dhabi will be successful when: The Aloft Abu Dhabi is being recognised as the ultimate choice among the select service hotels in Abu Dhabi. Customers consider the hotel to be their preferred hotel because of it‘s convenience, dynamism, professionalism, contemporary services and customer focus. The hotel‘s B&F services have established themselves with a reputation for high quality of food and friendly & efficient service. Talent members have a passion for the brand and live the aloft life Owners expectations are achieved both for the short term and long term objectives Be considered as the preferred employer in the area because of the dedication to talent Be considered and respected as a trustworthy and reliable partner in the local community
  • 9. ALOHA FROM DIRECTOR OF HUMAN RESOURCES Dear Aloft talents, Aloha and welcome to team Aloft Abu Dhabi! This is the area where you are going to work and live for the foreseeable future, where you will start an exciting new chapter in your life. Starting somewhere new is often pushing yourself out of your comfort zone whereby you will be open to many new situations and challenges. Therefore I would like to give you an ‗in the know‘ introduction to help you settle in as soon as possible. This talent handbook provides you with a flavor of Abu Dhabi as well as pertinent information on Aloft Abu Dhabi and Starwood which should excite you. 9
  • 10. ALOHA FROM DIRECTOR OF HUMAN RESOURCES As you might know Aloft is the newest brands in the Starwood family and will have its EAME (Europe, Africa, Middle East) launch in Abu Dhabi. This will be very cool and exciting. The whole team will be part of this unique and vibrant experience. It will require us to work as a team and take the challenges together. Mutual respect and teamwork will be the key to our success. If you feel you need more information, then please come and see me. Never forget that we are all here with the common goal of making the Aloft Abu Dhabi a unique success; the only way we will do this is by performing as a team, in and outside work and being open with each other. Aloha, Welcome and let‘s start our journey together! Elie Abi Samra 10
  • 11. Starwood Hotels & Resorts Worldwide, Inc. is also delighted to welcome you into the family, we are one of the world‘s largest and most exciting hotel operating company. Whether working directly with customers at the front desk, re:fresh, W xyz, re:charge, re:fuel or behind the scenes as a Stewards or in Finance department, we hope that this is the start of a journey that will enable you to enjoy greater success in every area of your life. Management‘s success is the direct result of everyone working together toward a common goal: to deliver exceptional service to our valued guests. Starwood is more than just a collection of hotels. We are a progressive company determined to be the employer of choice in the hospitality industry. We look forward to working with you! 11 ALOHA TO ALOFT
  • 12. Starting a new job usually means learning a lot of new things and trying to remember a great deal of information. In order to make the learning about your new job easier, it will be helpful for you to understand what Starwood is all about and how this hotel and each one of us fit into the rest of the company as a whole. This Talent Handbook is compiled to provide you with a better knowledge of your conditions of service as well as to familiarize you with the Hotel‘s Rules and Regulations. It is meant to clearly communicate to all associates what is expected from them and what they can expect from the Hotel. Please read this Handbook thoroughly and retain it for future reference. The policies stated in this Handbook are guidelines only and are subject to change or elimination at the sole discretion of Aloft, as are all other policies, procedures, benefits, and other programs of Aloft. From time to time, you may receive updated information concerning any changes in policy. If you have any questions regarding any policies, please ask your talent coach or a member of our HR Department for assistance. We wish you success in your role and hope your career with Starwood will be a rewarding experience. 12 ALOHA TO ALOFT
  • 13. CLICK TO EDIT MASTER SUBTITLE STYLE 13 STARWOOD
  • 14. STARWOOD INTRODUCTION Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,175 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element(SM). The Company boasts one of the industry‘s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. 14 Division Details Corporate Office Americas North & Latin America Stamford, Connecticut EAME Europe, Africa & Middle East Brussels, Belgium AP Asia Pacific Singapore
  • 16. 1991 Starwood Capital Partners, a real estate acquisition company backed by high net worth families, is formed in Chicago. 1993 Starwood Capital buys its first hotels, and by 1994 owns interests in more than 30 properties. 1997 In September, Starwood Lodging announces an agreement to purchase Westin Hotels & Resorts for $1.8 billion. The following month Starwood Lodging announces an agreement to purchase ITT Sheraton Corporation for $14.3 billion, acting as a white knight against a hostile bid from Hilton. Starwood is set to become a global enterprise. Starwood stock ends the year up by 57.48%. 16 STARWOOD HISTORY
  • 17. 1998 In January, Starwood Lodging completes the acquisition of Westin Hotels & Resorts. With the completion of the purchase, Starwood is renamed Starwood Hotels & Resorts. In February, Starwood completes the acquisition of ITT Sheraton Corporation. Starwood‘s portfolio now includes more than 650 hotels and resorts in more than 70 countries worldwide. The first W Hotel opens in December in New York City. Designed to offer the personality and individuality of an independent, one- of-a-kind hotel – while guaranteeing the reliability and superior level of amenities and services travelers desire – the W brand adds style and personality to the industry. 17 STARWOOD HISTORY
  • 18. 1999 Starwood acquires Vistana, Inc., a vacation ownership company, to establish an immediate presence in the growing vacation ownership market. It later becomes Starwood Vacation Ownership, one of the most profitable segments of the company. Starwood launches Starwood Preferred Guest to reward and recognize frequent travellers. The program makes headlines with its policy of no blackout dates and no capacity controls – both industry firsts. Three of our brands make big news in 1999. Westin Hotels & Resorts introduces the Heavenly Bed®, featuring a pillow-top mattress, down comforter and luxurious, all-white bed linens. It is an immediate success. The St. Regis brand grows from one hotel in New York City to six hotels all named to Condé Nast Traveler’s ―Gold‖ list for 1999. The Four Points by Sheraton brand opens its 100th hotel, the Four Points by Sheraton Santa Monica in California. 18 STARWOOD HISTORY
  • 19. 2001 In 2001 Starwood is recognized by major players in the travel industry. Starwood is named the World‘s Leading Hotel Group at the Eighth Annual World Travel Awards. And Starwood Preferred Guest is voted Program of the Year for the second consecutive year during the 13thAnnual Freddie Awards (since renamed the Frequent Traveler Awards), one of the most prestigious honors in the travel industry. Westin Hotels & Resorts introduces the Heavenly Bath® in North American hotels, offering guests a temptation to leave the Heavenly Bed in the morning. Starwood introduces the Westin Heavenly Crib®and the Sheraton and Four Points by Sheraton Sweet Sleeper Crib in North America. 2005 For the sixth year running, Starwood Preferred Guest is voted Program of the Year in both America and internationally during the 17th Annual Freddie Awards. 19 STARWOOD HISTORY
  • 20. 2006 Starwood acquires Le Méridien, a brand created to share and extend the international experience. 137 properties, primarily located in Europe and the Middle East, become part of the Starwood family. 2007 Starwood announces its much-anticipated new brands in the select-service hotels category: Aloft Hotels and Element Hotels. Conceived by the team that created W Hotels, Aloft Hotels will raise the bar in the select-service category, offering urban- inspired, loft-like guest rooms, enhanced technology services, landscaped outdoor spaces for socializing day and night, and an energetic lounge scene. Inspired by Westin Hotels & Resorts, Element Hotels intends to promote balance through flowing, multi-purpose spaces with an emphasis on environmentally- friendly design. 2008 The first Aloft and Element hotels open in Lexington, Massachusetts. 20 STARWOOD HISTORY
  • 21. 2010 Starwood celebrates a significant milestone with the opening of its 1,000th hotel. The Sheraton Qiandao Lake Resort opens on the shores of China‘s famed Qiandao Lake. Expanding on its company-wide commitment to conservation and sustainable operations, Starwood plans to significantly reduce energy and water consumption at every one of its 1,000 hotels within the decade. The target is a 30 percent reduction in energy use and a 20 percent decrease in water consumption per available room by 2020. 21 STARWOOD HISTORY
  • 23. STARWOOD WHO’S WHO President & Chief Executive Officer, Starwood Hotels & Resorts Worldwide, Inc. Frits van Paasschen, has been Chief Executive Officer and President of the Company since September 2007. From March 2005 until September 2007, he served as President and CEO of Molson Coors Brewing Company‘s largest division, Coors Brewing Company, prior to its merger with Miller Brewing Company and the formation of MillerCoors LLC. Prior to joining Coors, from April 2004 until March 2005, Mr. van Paasschen worked independently through FPaasschen Consulting and Mercator Investments, evaluating, proposing, and negotiating private equity transactions. Prior thereto, Mr. van Paasschen spent seven years at Nike, Inc., most recently as Corporate Vice President/General Manager, Europe, Middle East and Africa from 2000 to 2004. From 1995 to 1997, Mr. van Paasschen served as Vice President, Finance and Planning at Disney Consumer Products and earlier in his career was a management consultant for eight years at McKinsey & Company and the Boston Consulting Group. Mr. van Paasschen has been a Director of the Company since September 2007. 23
  • 24. STARWOOD WHO’S WHO MICHAEL WALE President, Europe, Africa, and Middle East Michael Wale is President for Europe, Africa & Middle East for Starwood Hotels & Resorts Worldwide, Inc. In his role, he directly oversees the operations for almost 250 hotels and resorts in 60 countries. He was appointed to this position in June 2013 and is based at the company‘s EAME divisional office in Brussels, Belgium. Prior to this appointment, Mr. Wale served as Senior Vice President & Regional Director of Operations for Starwood's Western Europe Region. Following the acquisition of Le Méridien in 2005, Mr. Wale led the successful worldwide integration of Le Méridien hotels into Starwood‘s portfolio. Mr. Wale started his career with Starwood in 1978 as the company‘s first Management Trainee in the UK at the Sheraton Skyline Hotel at Heathrow, which was then still part of ITT Sheraton. Since then, he held progressive management positions in the UK and Ireland, including Rooms Divisions, General Manager, Area Manager and Regional Operations roles. Passionate about the development of leadership talent, he also created Vita Futura, an innovative graduate training program which began in the EAME division and has helped to shape the careers of many leaders throughout Starwood. A British national, Mr. Wale graduated from the Westminster Hotel School in London and holds a Higher National Diploma (HND) in Hotel Management. He lives in Brussels with his wife Tricia and has two children, Georgina and Edward. 24
  • 25. STARWOOD WHO’S WHO STEPHEN HO President, Asia Pacific Stephen Ho is President of the Asia Pacific region including over 220 operating hotels. Mr. Ho manages the region‘s most expansive hotel pipeline, largest resort collection, and best-in-class loyalty program. Previously, Mr. Ho was Senior Vice President, Acquisitions and Development for the Greater China region, leading the team for over a decade. Starwood‘s footprint grew from less than 12 hotels in Greater China to more than 200 operating and pipeline hotels during his tenure. Mr. Ho‘s role spanned Hong Kong, Macau, Taiwan, and Korea. Mr. Ho began his career with Starwood in 1981 as a Pastry Chef in Brunei and quickly rose through the ranks. He served in a variety of roles covering kitchen operations; design and technical services; furniture, fixture and hotel operating equipment procurement; regional purchasing programs; and pre-opening support for new hotels. Mr. Ho has worked in Brunei, Auckland, Tokyo, Hong Kong, Okinawa, Singapore, Dhaka and Beijing, and is currently based in Starwood‘s Asia Pacific regional office in Singapore. A native of Singapore and a Hong Kong permanent resident, Mr. Ho completed his EMBA degree with the University of Ottawa in Canada. He also earned a technical diploma from the Singapore Hotel and Catering School, and won numerous culinary medals and awards. Mr. Ho is currently pursuing a Master‘s degree in Buddhism at Hong Kong University, reflecting his deep interest in Eastern Philosophy. 25
  • 26. STARWOOD WHO’S WHO OSVALDO V. LIBRIZZI Co-President, The Americas Osvaldo Librizzi is Co-President of The Americas with primary responsibility for Latin America. Highly respected within the industry, Mr. Librizzi is one of the longest tenured hotel leaders in Latin America. Previously, Mr. Librizzi was President of Latin America, directing hotel operations across Mexico, Central America and South America. He oversaw Starwood‘s rise to become the largest hotel operator in the region. Prior to this appointment, Mr. Librizzi was Senior Vice President at ITT Corporation and President for ITT Sheraton's Latin America Division. He joined Starwood in 1975 as Assistant Controller at the Sheraton Buenos Aires. He was appointed Divisional Controller in 1980 and was named Vice President the same year. Between 1982 and 1993, he was General Manager of the Sheraton Hotels in Santiago de Chile and in Buenos Aires; Area Manager, South America; Vice President, Latin America and Caribbean Division; and Senior Vice President and Director of Operations, Latin America Division. A Buenos Aires native, Mr. Librizzi graduated from the University of Buenos Aires as a CPA in 1971. 26
  • 27. STARWOOD WHO’S WHO SERGIO RIVERA Co-President, The Americas Sergio Rivera is Co-President of The Americas, leading Starwood‘s operations in the Americas with primary responsibility for North America and Starwood Vacation Ownership (―SVO‖), a wholly owned subsidiary of Starwood Hotels and Resorts Worldwide, Inc. Previously, Mr. Rivera was President and Chief Executive Officer of SVO. Overseeing the unit, Mr. Rivera‘s role covered all aspects of the business including operations, brands, development, finance, design, and customer and owner relationships. Prior to 2008, Mr. Rivera held progressively senior management roles within the company, including Controller, Vice President of Sales and Marketing, Senior Vice President of International Operations, and President of Global Real Estate. He began his career with Starwood through its predecessor company, Vistana Resorts, in 1989. A native of Miami, Florida, Mr. Rivera is a graduate of Florida International University with both a BBA in Finance and a MBA. Mr. Rivera is a Board Member and Trustee of the American Resort Development Association (―ARDA‖), a member of the Urban Land Institute, and Board Member and Trustee of the Florida Chamber of Commerce. 27
  • 28. STARWOOD WHO’S WHO GUIDO DE WILDE Senior Vice President, Middle East Guido De Wilde serves as a Regional Vice President of Middle East at Starwood Hotels & Resorts Worldwide Inc. Mr. De Wilde oversees Starwood's Middle East operations, which include 48 hotels in 11 countries. His leadership grew Starwood's premium brands throughout the region. He served as a Vice President and Regional Director for Middle East of Starwood Hotels & Resorts Worldwide Inc. since April 6, 2006. He has 23 years of experience in the hotel industry to the position, including his most recent four years as the Area Manager for Starwood Hotels & Resorts in Portugal and General Manager of the Sheraton Algarve Hotel, Pine Cliffs Resort. He also held management positions in Bahrain, Morocco, Germany and Belgium. He started his hotelier career working for Sheraton Reservations Corporation and worked in Bahrain between 1984 and 1988 leading Sheraton's Worldwide Reservations' Operations for the Middle East. He serves as Chairman and an Independent Director and of Global Hotel of Carestel N.V. He is representing B.V.B.A. He studied Germanic philology and Scandinavian languages at the University of Ghent before taking a degree in Marketing from the Institute for Social Sciences at The Hague. 28
  • 30. STARWOOD BRANDS Aloft Sassy, Savvy, Space (select-service hotels) First opened in 2008. It will already be opening its 55th property in 2012. Aloft provides new heights: an oasis where you least expect it, a spirited neighbourhood outpost, a haven at the side of the road. Bringing a cosy harmony of modern elements to the classic on-the-road tradition, Aloft offers a sassy, refreshing, ultra effortless alternative for both the business and leisure traveller. Fresh, fun, and fulfilling, Aloft is an experience to be discovered and rediscovered, destination after destination, as you ease on down the road. Style at a Steal. 30
  • 31. STARWOOD BRANDS Westin Hotels & Resorts Personal, Instinctive, Renewal (luxury and upscale full-service hotels, resorts and residences) Westin provides innovative programs and instinctive services which transform every aspect of a guest‘s stay into a revitalizing experience. Indulge in a deliciously wholesome menu including exclusive SuperFoodsRx® dishes. Energize in the fitness studio with the industry-leading WestinWORKOUT®. Revive in the Heavenly® Bath where luxurious touches create a spa-like experience. And of course, experience truly restorative sleep in the world-renowned Heavenly® Bed—an oasis of lush sheets, down, and patented pillow-top mattress. Whether an epic city centre location or refreshing resort destination, Westin ensures guests leave feeling better than when they arrived. Westin. For A Better You. 31
  • 32. STARWOOD BRANDS W Hotels Flirty, Insider, Escape (luxury and upscale full-service hotels, retreats and residences) W Hotels is where iconic design and cutting-edge lifestyle set the stage for exclusive and extraordinary experiences. Each hotel and retreat is uniquely inspired by its destination, where innovative design is inspired by local influences and creates energizing spaces to play or work by day or mix and mingle out by night. Guests are invited into extraordinary environments that combine entertainment, vibrant lounges, modern guestrooms, and innovative cocktail culture and cuisine. The beats per minute increase as the day transitions to night, amplifying the scene in every W Living Room for guests to socialize and see and be seen. W Hotels Worldwide, a global design powerhouse brought to life through W Happenings, exclusive partnerships and the signature Whatever/Whenever® promises to grant its guests and local community alike access to What‘s New/Next. 32
  • 33. STARWOOD BRANDS Le Méridien Chic, Cultured, Discovery (luxury and upscale full-service hotels, resorts and residences) Le Méridien is a Paris-born hotel brand, currently represented by approximately 100 properties in 43 countries worldwide. Le Méridien aims to target the creative mind: an audience inspired by creativity who are eager to learn something new and see things in a different light. A curated approach towards the arts connects Le Méridien with the creative mind in an authentic and credible way. A cultural curator was engaged, responsible for integrating the arts into the guest experience and identifying the appropriate creative talents, a family of cultural innovators, LM100 TM, to define and enrich the guest experience through their dedicated tailor-made creations. This esteemed group comprises of a global array of visionaries, from painters to photographers, musicians to designers and chefs. Le Méridien is more than a hotel, it‘s a way of life that provides ―A New Perspective‖. 33
  • 34. STARWOOD BRANDS Element Smart, Renewing, Haven (extended stay hotels), Element is a brand introduced in 2006 with the first hotel opened in 2008, provides a modern, upscale and intuitively designed hotel experience that allows guests to live well and feel in control. Inspired by Westin, Element hotels promote balance through a thoughtful, upscale environment. Decidedly modern with an emphasis on nature, Element is intuitively constructed with an efficient use of space that encourages guests to stay connected, feel alive, and thrive while they are away. Primarily all Element hotels are LEED certified, depicting the importance of the environment in today‘s world. Space to live your life. 34
  • 35. STARWOOD BRANDS Sheraton Warm, Connected, Community (luxury and upscale full-service hotels, resorts and residences) Sheraton is our largest brand serving the needs of upscale business and leisure travellers worldwide. For over 75 years this full-service, iconic brand has welcomed guests, becoming a trusted friend to travellers and one of the world‘s most recognized hotel brands. From being the first hotel brand to step into major international markets like China, to completely captivating entire destinations like Waikiki, Sheraton understands that travel is about bringing people together. In Sheraton lobbies you‘ll find the Link@SheratonSM experienced with Microsoft. The Sheraton Club is a social space where guests indulge in the upside of everything. Sheraton Fitness programmed by Core Performance, our signature fitness program, brings guests together as they train and eat healthy on the road. Sheraton transcends lifestyles, generations and geographies and will continue to welcome generation after generation of world travellers as The World‘s Gathering Place. 35
  • 36. STARWOOD BRANDS Four Points by Sheraton Honest, Uncomplicated, Comfort (select-service hotels) Four Points by Sheraton delights the self-sufficient traveller with what is needed for greater comfort and productivity. Great Hotels. Great Rates. All at the honest value our guests deserve. Our guests start their day feeling energized and finish up relaxed, maybe even with one of our Best Brews (local craft beer). It‘s the little indulgences that make their time away from home special. 36
  • 37. STARWOOD BRANDS St. Regis Hotels & Resorts Uncompromising, Bespoke, Seductive, Address (luxury full-service hotels, resorts and residences) St. Regis is for connoisseurs who desire the finest expressions of luxury. They provide flawless and bespoke service to high-end leisure and business travellers. St. Regis hotels are located in the ultimate locations within the world‘s most desired destinations, important emerging markets and yet to be discovered paradises, and they typically have individual design characteristics to capture the distinctive personality of each location. 37
  • 38. STARWOOD BRANDS The Luxury Collection Exceptional, Indigenous, Experience (luxury full-service hotels and resorts) The Luxury Collection is a group of unique hotels and resorts offering exceptional service to an elite clientele. From legendary palaces and remote retreats to timeless modern classics, these remarkable hotels and resorts enable the most discerning traveller to collect a world of unique, authentic and enriching experiences indigenous to each destination that capture the sense of both luxury and place. They are distinguished by magnificent decor, spectacular settings and impeccable service. 38
  • 39. CLICK TO EDIT MASTER SUBTITLE STYLE 39 Brands Overview
  • 41. CLICK TO EDIT MASTER SUBTITLE STYLE 41
  • 42. OUR PROMISES – COMPANY VALUES To ensure we complete our journey, we should all keep to our promises. The Starwood Journey is the mission and vision statement of Starwood. Our nine brands have their own distinct personalities and appeal to different types of guests. Though different, all brands come under the umbrella of Starwood which is why we need a vision that bind us together. That‘s what the Starwood Journey is all about. It states exactly where we are going and what we are trying to achieve. It also illustrates our Essentials for success and our Promises. 42
  • 43. DO THE RIGHT THING We need to respect everyone and always need to use good judgement to be fair to everyone. When you see one of your colleagues doing something that is not right or when you feel that you yourself are not doing things the way they should have be done, you need to stop and ask ‗Is this the right thing to do?‘ If your answer is no, flag it up to the concerned person. In cases where you are not sure of what to do, consult your Talent Coach or contact HR for advice. If you or any one of your talent is not doing the right thing, we are not reflecting a proper image of Starwood and our journey. 43
  • 44. PLAY AS A TEAM We need to work together as a team, in your department, in your hotel and globally. Help other to succeed and accept a fresh perspective and respect each other. You were selected to join the team at Aloft Abu Dhabi because we believe that you have the right attitude to provide the guest with a true aloft service. This attitude also includes believing and being able to work in teams. We succeed or fail as teams and your individual contribution is very important. 44
  • 45. GO THE EXTRA STEP We need to create wow moments and create memorable experience for all our guests. Competition is very tough in today‘s world and more so in hospitality. Providing what is expected no more satisfies our guests, let alone wow them. Doing a bit extra will make the whole difference in some cases. But we believe in always going the extra step to make sure that our guests are wowed every time they come to stay with us. 45
  • 46. OUR ESSENTIALS The Big Five are the essentials for Starwood. By making sure we are using the Big Five as a guideline, we will be able to complete our journey together. Our Big Five are: Win With Talent Execute Brilliantly Build Great Brands Deliver Global Growth Drive Outstanding Results 46
  • 47. OUR ESSENTIALS Wining with talent is at the heart of our philosophy. It‘s only when we take care of our talent and we take care of each other that we can fulfil and exceed the guest‘s expectations. Once we are ready to take on the extra steps! Next, we want to execute brilliantly. For that we all need to prioritize and manage costs, drive operational excellence, consistently deliver the brand experience by creating wow moments and we need to be great at what we do. The next step of the journey is to deliver global growth; we need the right partners, in the right places and with the right properties. New properties need to be opened on time, on budget and on brand to get full occupancy so we can offer our guests at the best rates. And for all of this, we need great talent, which is you! We all need to work together & build a strong team. So after putting all this things in practices, we will beat our financials targets and become the market leaders and drive outstanding results. 47
  • 48. Winning with talents is at the heart of our philosophy. It‘s only when we take care of our talent and we take care of each other that we can fulfil and exceed the guest‘s expectations. Once we have happy talent that believe in team work and take good care of each other, we are ready to take on the next steps! Next we want brilliant execution. For that we all need to prioritize and manage costs drive operational excellence, consistently deliver the brand experience by creating wow moments and we need to be great at what we do. The next step of the journey is global growth; we need the right partners, in the right places and with the right properties. New properties need to be opened on time, on budget and on brand to get full occupancy so we can offer our guests the best rates. And for all of this, of course we need great talent, which is you! We all need work together and build a strong team. So after putting all these things in practice, we will beat our financial targets and become the market leaders and drive outstanding results. 48 STARWOOD JOURNEY
  • 50. STARWOOD ONE 50 Opportunity Performance Information Communication Self Service •Development Center: to support growth and advancement of associates •HR Applications: for Performance Management & Talent Review •HotSpot Application: Revenue Plan, Key Account Management •Our Performance Reports •Access to reporting tools including group pace, daily booking activity , transient pace, GSI, SPG •Global/Divisional Headlines & News •Community sites & team pages •Brand Standards & Programs •Six Sigma Best Practices •Single sign-on entry point to other programs and applications •Links to other Starwood company sites and external websites •Instant Messaging •My Email •Who’s Who •Forums •Web Conferencing •StarHOT •StarBIZ •My Travel •Starwood Shopping
  • 51. It is Starwood Library that contains the following to help us to improve: Illustrative Behaviors On-the-Job Activities Books & Articles Web-sites & E-learning programs Seminars On-Line courses Harvard Manage Mentor On-Line Resources 51 STARWOOD ONE DEVELOPMENT CENTER
  • 52. StarVoice is a survey tool conducted by an outside vendor. It measures: Engagement of associates and leaders to support business drivers, outcomes, and results perception of associates of support from their supervisors and managers and their effectiveness in the execution of these elements perceptions including: satisfaction, commitment, pride, loyalty, sense of personal responsibility and willingness to advocate for organization. Once a year, all staff will be asked to complete an associate questionnaire. We ask staff to rate 48 statements and also record any comments they wish to make regarding any aspect of the hotel. The questionnaire is completed in strictest confidentiality. 52 STARVOICE
  • 53. The Starwood Associate Relief Fund is an ongoing fund established by Starwood Hotels & Resorts Worldwide, Inc. to assist associates in times of hardship by providing need-based grants. Through the Relief Fund, Starwood will provide grants to associates up to the amounts set forth below, if financial hardship has been caused by something outside the associate‘s control. Hardship is defined as loss of house due to natural disaster or fire. Hardship is also defined as an inability to make a rent or utility payment due to an unfortunate event or loss (for example loss of spouse‘s income due to illness or loss of spouse‘s job). All permanent full-time and part-time Starwood associates with 90 days service are eligible to request a grant. Franchise associates may be eligible for grants following natural disasters only. Grant awards will be determined by request and do not need to be repaid. There is a yearly cap of $2,000 US for full-time associate and a $1,000 US for part-time associates and a cap for each type of hardship as described below. Grant amounts will be comparable to US dollar amounts outside the United States. Grant amounts may vary depending upon amount of money in the `Relief Fund that is ready for disbursement at the time of request. 53 ASSOCIATES RELIEF FUND
  • 54. Sometimes at work, you may face situations where the right choice is not obvious. Getting the right answer in a tricky situation is an important part of doing business with honesty and integrity. If you are ever unsure, or have questions, please consult the Code of Business Conduct, your local HR professional, or discuss the situation with your manager. If you are uncomfortable discussing the situation, please contact the associate helpline at www.HOTethics.com UNDERSTAND: Learn our Code of Business Conduct and live it every day. QUESTION: Ask for guidance if you are ever unsure of a proper course of action. REPORT: If you ever suspect a violation of the law or our company‘s Code of Business Conduct, report the incident immediately. All reports will be treated promptly and professionally. Starwood will not discriminate or retaliate against any associate who reports any violations of our policies in good faith or who participates in investigations of these reports, in good faith. 54 HOT ETHICS
  • 55. StarHOT provides for discounted rooms at participating hotels for Starwood associates and associates of participating Starwood franchise hotels. This program is for non-business, leisure travel only. This benefit is offered to all regular full and part time associates upon commencement of employment. Associates must be actively employed to participate in this benefit. Associates are entitled to book unlimited nights per year, based on availability. The following restrictions apply: Any stay, whether one room or multiple rooms, may not exceed 14 room-nights. This benefit is offered on a space available basis at all participating hotels (other than the hotel the associate works in). 55 STARHOT
  • 56. Family Discounted Room Rates: Discounted room rates will be made available to immediate family members of eligible associates. Immediate family consists of a spouse, domestic partner*, children, siblings, parents and parents-in-laws. Family members receive the same benefit, whether or not they accompany the associate. Any associate who misrepresents the eligibility of an individual to obtain a discount, to which that individual is not otherwise entitled, is subject to discipline, up to and including termination of employment. Rate: $49, $69 & $89 Discounted rooms may be booked no more than ninety (90) days prior to the date of arrival, but may be booked as late as the day of arrival, depending upon availability. All StarHot rates for EAME hotels will include a 50% discount on all telephone charges and food & beverage consumed in the hotel. 56 STARHOT
  • 57. StarFRIEND provides for discounted rooms at participating hotels for associates‘ friends and family members/relatives not eligible for HOT Rates. This program is for non-business, leisure travel only. This benefit is offered to all regular full and part time associates upon commencement of employment. Associates must be actively employed to participate in this benefit. The following restrictions apply: Any stay, whether one room or multiple rooms, may not exceed 14 room-nights. This benefit is offered on a space available basis at all participating hotels Rate: $89, $109, $129 & $149 57 STARFRIEND
  • 58. SPG is Starwood‘s loyalty program. It is a way that our regular guests can earn points based on how often they stay and how much they spend with us. Recently, SPG has revamped itself with its supercharged benefits which once again make it the industry-leading loyalty program. All the new features of the SPG program are marked with in the lists below. SPG MEMBERSHIP LEVELS All Starwood guests can benefits from SPG enrolment free of charge. Their benefits vary depending on their membership level. Talent of Starwood branded hotels are NOT eligible to earn StarPoints or airline miles for any hotel expenditures. But, there are initiatives through which talent can gain points for enrolling guests. 58 STARWOOD PREFERRED GUEST
  • 59. STARWOOD PREFERRED GUEST PREFERRED GUEST This is the most basic SPG level that members achieve automatically upon joining SPG. All members get 2 starpoints per every eligible USD spent and redeem their points for free nights or airlines tickets. Starpoints never expire as long as you have starpoints activity at least once every 12 months. GOLD PREFERRED GUEST Achieved after 10 stays or 25 nights in a calendar year (paid or award stay) Increase your reward to 3 starpoints per every eligible US dollar spent. Automatic room upgrade upon check-in and 4PM late checkout when one is available A Gold welcome gift with every stay: 250 bonus starpoints, free internet access or complimentary beverage. 59 PLATINUM PREFERRED GUEST Achieved after 25 stays or 50 nights in a calendar year (paid or award stay) Increase your reward to 3 starpoints per every eligible US dollar spent Automatic room upgrade upon check-in to our best rooms (including standard suites) 4PM late check-out when a room is available Platinum welcome gift: 500 bonus points, continental breakfast or local amenity Complimentary In-room internet access and welcome gift upon arrival Complimentary access to the hotel gym and executive lounge club Guaranteed room availability when you book 72 hours ahead LIFETIME PLATINUM & LIFETIME GOLD Members with 250 eligible nights and 5 years of elite SPG status will earn SPG Lifetime Gold eligible. Members with 500 eligible nights and 10 years of Platinum status will earn SPG Lifetime Platinum status.
  • 62. In order for Starwood to attract, develop and retain the associates, we have the following Starwood Core People Process tools available: Performance Management Process (PMP) An annual method of setting goals, coaching, performance review, rewards distribution and career planning. 360 Feedback An annual feedback to managers from their direct reports, peers and Managers on how well they are demonstrating Starwood‘s leadership behaviors, including information on: • Strengths • Potential areas for personal development 62 STARWOOD PROGRAMMES (HR)
  • 63. In order for Starwood to attract, develop and retain the associates, we have the following Starwood Core People Process tools available: Talent Review Talent Review is a method of identifying key bench strengths/weaknesses of individuals and an organization as whole, assisting in career planning and retention. StarFinder/E-Recruit StarFinder is Starwood's primary electronic recruitment and selection tool. Not only is it used for external candidates to find jobs within our company, it also allows current associates to search for transfers or developmental moves. 63 STARWOOD PROGRAMMES (HR)
  • 64. CLICK TO EDIT MASTER SUBTITLE STYLE 64 ALOFT
  • 65. INTRODUCTION TO ALOFT INTRO TO ALOFT As cited in the welcome note, Aloft & element are the newest brands of Starwood hotels and resorts. Both brands are life style brand geared towards to needs of a new generation of travelers. Aloft is based on the success of W hotels and will not compromise on its values. It is, like W, challenging the traditional approach to hospitality as we know mixing standards and traditional values to become a lifestyle product. There is at present no major hotel group with a similar product hence we can not be compared and even more difficult to classify as the standards applied are a mixture of different levels – when comparing to traditional hotel classification approach. Aloft is an eye opener and a fresh look at how things can be done differently while rather then taking the standards as a guideline, we are taking the needs of our target audience as the baseline for the services. Many of us belong to this target age group (25-40) hence will find it easier to understand the values of Aloft. When in doubt, think like a traveler rather then a hospitality person and you might understand even better the value and services of Aloft. 65
  • 66. INTRODUCTION TO ALOFT WHAT WE ARE CREATING Aloft offers something bold and new to the culture-conscious traveler alienated by cookie-cutter, one-size-fits-all experiences. Aloft is a hotel that celebrates the individual and gives you the freedom to control and customize your travel adventure to fit your personal style. It is a place where walls have been knocked down to create a space that is open in design and open to possibilities. A place where energy flows, personalities mingle, and opportunities abound. A place where anything can happen. Aloft delivers a new tWist in travel. WHERE IT BEGAN It began with W hotels , W is a lifestyle brand, more than a hotel – it is a place. W cut through the upscale segment, Aloft will do the same for conventional, select service segment. WHAT MAKES ALOFT HOTELS ARE UNIQUE Hotels are strikingly modern in design with custom-made furnishings and accessories. With the DNA of W – the difference is in the details , style, convenience & a scene that‘s abuzz. 66
  • 67. ALOFT CORE VALUES LIVING OUR CORE VALUES As part of Aloft Abu Dhabi, your actions reflect your personal and professional values. You will be an example for your colleagues and work teams of how we live our Core Values. 67
  • 68. SASSY Carefree and bold, Aloft is bright, eclectic and electric. Our sassy, spirited attitude is as fresh and individual as Aloft guests themselves. Vivacious, playful, with personality in spades, Aloft is nothing if not sassy…and never without substance. At Aloft, we‘re extra sensitive to the needs of our guests. How could we not be? After all, we are infused with the DNA of W Hotels‘ exclusive Whatever/Whatever service. 68
  • 69. SAVVY Confident and in-the-know, Aloft attracts like- minded, personalities, active spaces and an open sensibility further provide forward thinking guests the empowered experience of control. 69
  • 70. SPACE Active and open, Aloft has reinterpreted the idea of space. A seamless layout matches the free flow of modern living, while encouraging interaction and exploration. 70
  • 71. On the Hawaiian Islands, the people all share something in common and this is the ―aloha spirit.‖ just what is the ―aloha spirit?‖ It can be described differently by different people. however, the word aloha means love, hello and goodbye. Therefore most Hawaiians would agree that the ―aloha spirit‖ is the spirit of love and is mostly expressed when saying hello and goodbye. The meaning of the ―aloha spirit‖ is like love itself. It is beyond any total description of words. Aloha must be experienced, felt within and then passed on to others. The aloha spirit is a well known reference to the attitude of friendly acceptance for which the Hawaiian Islands are so famous. However, it also refers to a powerful way to resolve any problem, accomplish any goal, and to achieve any state of mind or body that you desire. The ―aloha spirit‖ is manifested by thinking good thoughts, emoting good feelings and sharing goodness with others. aloha is more than a word or definition. aloha is an attitude, a way of living. aloha means to give unconditionally, be the first to offer help, and doing things because it is the right thing to do. 71 ALOHA SPIRIT
  • 72. The spirit of aloha was an important lesson taught to the children of the past because it was about the world of which they were a part. One early teaching goes like this: ―aloha is being a part of all, and all being a part of me. When there is pain - it is my pain. When there is joy - it is also mine. I respect all that is as part of the Creator and part of me. I will not willfully harm anyone or anything. When food is needed I will take only my need and explain why it is being taken. The earth, the sky, the sea are mine to care for, to cherish and to protect. This is Hawaiian - this is Aloha!‖ If we were to translate ―aloha‖ literally using Hawaiian grammatical language, the translation would be ―joyfully sharing life.‖ the aloha spirit is what we hope to create at aloft. first, we hope to recognize that all of us, on this team, are part of something bigger – the aloft brand. and with the spirit of aloha, we are to treat every guest with kindness, modesty and honesty. at aloft we are creating a unique guest experience that will not be soon forgotten. let us embrace the “aloha spirit” and keep the teaching of aloha in mind as we create a+ experiences for all who enter our doors. 72 ALOHA SPIRIT
  • 73. ALOFT HISTORY June 2005 Aloft concept is announced at NYU Hospitality Industry Investment Conference September 2005 Aloft name is announced at Phoenix Lodging Conference October 2005 Model rooms debut at warehouse in Hawthorne, NY January 2006 Aloft delivers final plans and programming details at ALIS Conference June 2006 Re:mix, re:fuel & W xyz public areas debut at warehouse in Hawthorne, NY October 2006 Aloft launches in Asia Pacific at HICAP Conference 73
  • 74. ALOFT HISTORY January 2007 First franchised Aloft groundbreaking, Aloft Rancho Cucamonga, announced at ALIS Conference March 2007 Aloft launches in Europe/Africa/Middle East at IHIF Conference April 2007 Aloft launches in India at HICSA Conference June 2007 Aloft signs 50th development deal July 2007 Aloft launches in Latin America June 2008 First Aloft at Montreal Airport Opens October 2013 60+ Aloft Hotels opened worldwide 74
  • 75. ALOFT LINGO Besides these words, we also use a words used in our communication that reflect the brand Possibilities, fun, play, excite, flavor, active, mix & mingle, local, creative, vibe, in the know, aware, unique, energized, love, social, design, open, create, old, help, Invite, fresh, great, confident, relax ,new & style. 75 Aloft Lingo Means Aloha Welcome Lift Elevator Re:mix Lobby Heart Heart of the house Tactic Boardroom Re:charge Fitness centre WC Toilet Aloha desk Front desk Splash Pool In:touch Business Centre Backyard Terrace Refresh Housekeeping Talent Aloft staff Talent coach Staff supervisor Touch and go check in/out kiosks Whatever / Whenever Aloft Service Commitment
  • 76. ALOFT WHAT’S IT ALL ABOUT Since the creation of the brand, Aloft Hotels has been a storybook brand. It is a story of fun and passion. As ambassadors of the brand, it‘s all of our responsibilities to make sure the story continues to be communicated in a common voice, a singular message. Our voice is the language of our values. Sassy, Savvy and Space. One goal for all of our media is to find the best words to communicate these values while maintaining the integrity of the overall brand tone. ALOFT GUEST PHILOSOPHY A commitment to offer the guest a unique, exceptional experience of modern travel style and design; inclusive of entertainment, leading technology, fun, comfort, cool & sensual. 76
  • 77. ALOFT WHAT’S IT ALL ABOUT ALOFT TALENT PHILOSOPHY Aloft talent naturally own opportunities to deliver, delight and engage. they control their world. they take a fresh, energetic approach to everything in life…and they know how to juggle without dropping anything… Being personally engaged in the brand, they ―get it‖ – with an innate ability to deliver comfort, warmth and simplicity and a welcoming retreat from the road. Best in class, Aloft talent are passionate, self- starters. Cultivate innovative talent who are personally engaged from a lifestyle standpoint to the sassy, savvy, welcoming environment of the brand. We respect collaboration through expansive, diverse perspectives from all team members. Fun, career growth, and creativity are encouraged. 77
  • 78. aloha : engage and attend to guests and talent invite the community create a stimulating environment. live the aloha spirit. all4one : share the Aloft energy appreciate and invigorate each other. Work with talent in harmony. act : navigate and drive see it take care of it own. ace it : be inquisitive explore opportunities try new things determine your future. Aloft talent ace it every guest, every time dreams are within their reach. be an expert : know your job and serve as an expert in your particular area. Effectively learn and apply job knowledge and technical skills work to improve your functional skills for the future readily share your expertise with others. be Aloft : serve as a champion of Aloft through words, actions and gestures. Follow brand standards. Have and show pride in Aloft support the brand values: sassy, savvy, space. 78 LIVE LIFE ALOFT
  • 79. CLICK TO EDIT MASTER SUBTITLE STYLE 79 ALOFT ABU DHABI
  • 80. CLICK TO EDIT MASTER SUBTITLE STYLE 80 Hip Urban Style
  • 81. CLICK TO EDIT MASTER SUBTITLE STYLE 81 Set in Abu Dhabi National Exhibition Centre (ADNEC) and just 15 minutes away from Abu Dhabi Airport and city sights. Aloft Abu Dhabi is the idea hub for guest visit to the UAE’s capital.
  • 82. CLICK TO EDIT MASTER SUBTITLE STYLE 82 408 Rooms + Suites • 307 Double • 101 Twin Bedded Rooms • 33 suites (double) All 408 rooms offer a bright, airy environment with nine-foot ceilings and extra-large windows. Choose a king or double queen room featuring our signature bed, and enjoy walk-in showers with Aloft amenities by Bliss Spa. Each room is an all-in-one high-tech office and entertainment center, with free Wi-Fi and plug & play, our one stop connectivity station that recharges your gadgets and links to the 42” LCD TV for optimal sound and viewing. Of which 98 are interconnecting Rooms: 39sqm Suites : 52sqm
  • 83. CLICK TO EDIT MASTER SUBTITLE STYLE 83 Aloft Rooms (39sqm/420 sq ft) Offer a spacious 39 sqm/420 sq ft with free Wi-Fi, 42” LCD TV, plug ‘n’ play docking station, walk in shower and amenities by Bliss Spa. Splash Rooms (39sqm/420 sq ft) Located on the higher floors with great views over the Splash Pool and beyond. Breezy Rooms (39sqm/420 sq ft) Located on the highest floors with fantastic views over the exhibition centre and the Capital Marina. Breezy Room Breezy Suite Sweet Suite (52 sqm/560 sq ft) Staying a bit longer or just like to spread out? Settle into our Sweet Suite, with all the fantastic features of the Aloft Rooms plus a living space for unwinding in style. Extra seating lets you cozy up comfortable or enjoy some leisurely lounging. Breezy Suite (52 sqm/560 sq ft) All the fantastic features of the Sweet Suite, with the added luxury of even more space, and great corner-views over the Exhibition Centre, Capital Centre and the Marina.
  • 85. CLICK TO EDIT MASTER SUBTITLE STYLE 85 When it comes to restaurants and bars in Abu Dhabi, Aloft Abu Dhabi is the trendy spot to guarantee a great night out. Dine Restaurant offers great international fare throughout the day, and mix and mingle in the ever abuzz W XYZ Bar. Lounge around in Mai Cafe and chill out at our sleek rooftop bar Relax@12 and CLUB SO-HI while enjoying the unique view over Abu Dhabi. Or just help yourself at the 24-7 re:fuel by aloft for a quick bite whenever hunger strikes.
  • 86. 86 re:fuel GRAB & A-GO-GO! Refuel, our self-serve eatery is full of mix-and-match meals, salads, sandwiches, make-your-own cappuccinos, and snacks galore. It’s the perfect place t swing by and find your fix when on the road, available 24x7 or even delivered to your room for the ultimate treat.
  • 87. 87 W XYZ Bar Catch the real Aloft vibe at W XYZ Bar, a no-walls, no limits space that’s always abuzz. Connect your gear to the free WiFi and get some work done during the day., or mix and mingle over mood music, signature sips, a snack-attack menu, video walls.
  • 88. 88 Dine Restaurant At Dine, we’ve got the real deal, with live cooked international style cuisine. Pop in for a breezy breakfast, light lunch or leisurely dinner to dine & shine on pastas, burgers, fresh favorites and sweet treats. Feel the buzz off our open kitchen and boost your energy at Dine.
  • 89. 89 Mai Café Bar & Restaurant Lounge around at our ultimate chill-out spot on the 5th floor rooftop home to Splash pool, gardens and Mai Café. Expect oversized beach chairs and lounge pods, complimented by our eclectic mix of laid-back tunes and sunny grooves. Exciting International flavors await, featuring Arabic delights, fresh healthy bites and all-time classics.
  • 90. 90 Relax@12 Get ready for a fab night out at our sleek rooftop bar Relax@12 and treat your tummy to Oriental bites, yummy tapas and a sassy sushi selection. As the evening falls, the space fades to a majestic view over Abu Dhabi.
  • 91. 91 Club SO-HI by Relax@12 Heighten your senses and party on the rooftop with our resident DJ as he rocks the Club So-Hi dance floor until 2 am weekdays and 3am weekends. on the rooftop at Club SO-HI by Relax@12.
  • 92. 92 re:charge puts the pep back in your step. One of the trendiest gyms in Abu Dhabi, we've got a full cardio collection: stationary bikes, treadmills, and elliptical machines from Life Fitness. A stretching zone with mats gives yogis space to limber up. Or fire up your muscles with strength machines and free weights. re:charge Wind down after a workout or just take a quiet timeout for yourself at splash, Aloft Abu Dhabi's refreshing outdoor pool. With a spectacular rooftop setting and sprawling landscaped deck area, this trendy outdoor pool in Abu Dhabi is great for a leisurely swim-or even some poolside email catch-up. splash!
  • 94. 94 Tactic 1,2,3 Get busy in tactic, our meeting spaces with three boardrooms connected to a break-out space. We've outfitted each tactic boardroom with the best A/V set- up, including a 50" flat-panel plasma TV with both laptop hook- up and a DVD player. Complimentary Wi-Fi means everyone can keep up their meeting-time multitasking. You can always entice them away from email with a hands-on brainstorming session-we'll supply easels, flipcharts, and boards for doodling. Tactic 2 Tactic 3 Tactic 1
  • 95. 95 Splash Garden Celebrate in style at the unique 5th floor Splash Garden, our 1500sqm dine & a-dance space including dedicated kitchen, bar and permanent stage is able to entertain up to 1500 guests.
  • 97. OUR OWNERS Aloft Abu Dhabi is owned by Abu Dhabi National Exhibition Center (ADNEC) Abu Dhabi National Exhibition Center (ADNEC) is owned by His Excellency Sheikh Sultan Bin Tahnoon Al Nahyan 97 ADNEC
  • 98. August 2005 – A Royal Decree His Highness, Sheikh Khalifa Bin Zayed Al Nahyan, President of the United Arab Emirates, issues A Royal Decree to establish ADNEC - Abu Dhabi National Exhibitions Company December 2005 – The Hypothetical Calendar A hypothetical calendar of future events is researched and the exhibitions market is valued at AED 43 million per annum. The economic impact opportunity is calculated to be AED 1,9 billion per annum January 2006 – Executive Council Approval The business is reviewed and evaluated and a strategy agreed. The Concept is presented to members of the Executive Council of Abu Dhabi and approval to build a new exhibition centre is given. 98 ADNEC HISTORY
  • 99. March 2006 – Presidential Review The model of the proposed Exhibition Centre is reviewed by the President of the UAE, His Highness, Sheikh Khalifa Bin Zayed Al Nahyan and His Highness, General, Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi. April 2006 – Launch of ADNEC VIP Launch at Emirates Palace – Abu Dhabi.The public launch of ADNEC at the Arabian Travel Market exhibition in Dubai follows swiftly. May 2006 – Foundation Partners The Foundation Partner programme is successful. Four international organisers commit to Abu Dhabi. (Reed Exhibitions, CMP, DMG World Media, IIR Middle East) 99 ADNEC HISTORY
  • 100. June 2006 – Master Planning Capital Centre To create a destination as well as an Exhibition Centre and Conference Complex, ADNEC Master plan a micro city to be called Capital Centre. 19 September 2006 – Launch Of Capital Centre Launched Capital Centre to investors and to the press / media. 23 plots offered. Approximately 8 million GFA - Value to ADNEC 1.5 Billion AED . All plots receive offers within 24 hours 18 February 2007 – Phase One Opens The President of the UAE, His Highness Sheikh Khalifa Bin Zayed Al Nahyan officially opens the new Exhibition Centre. The opening was scheduled to also mark the opening of IDEX 2007 and was attended by VIP‘s and dignitaries from around the world. 100 ADNEC HISTORY
  • 101. May 2007 – Construction of Phase Two Construction of phase two commences. The second phase is valued at AED 1.1 Billion and will be completed by October 2008 October 2007 – Hyatt @ Capital Centre ADNEC negotiates the first Hyatt Hotel for Abu Dhabi. To be known as Hyatt @ Capital Centre the hotel will have 200 bedrooms and a 5 star rating. December 2007 – Hand over of Plots By December more than 90% of Capital Centre plots had been handed over to developers. January 2008 – Construction of Capital Gate Construction begins on the iconic 33 storey Capital Gate Tower and Hyatt @ Capital Centre 101 ADNEC HISTORY
  • 102. February 2008 – Al Ain Convention Centre The final master plan for the Al Ain project is completed. A new brand identity is developed. January 2008 The World Future Energy Summit is staged at ADNEC and is a resounding success. His Highness, General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi speaks at the Summit. 3,600 people, many of whom are international VIPS attend the Opening Ceremony. 12,000 people visited the event. Media coverage is achieved in over 100 countries with the media messages being exposed to over 250,000,000 people. The event later wins ―Best Launch Event Worldwide‖ at the 2008 AEO Awards held in London. March 2008 The construction of Phase Two of the Exhibition Centre is on schedule and is expected to be operational by October 2008. On completion it will feature 8 additional halls including a Multipurpose Hall with retractable seating system and a dedicated wedding hall capable of accommodating up to 700 people. 102 ADNEC HISTORY
  • 103. June 2008 – Element Hotel for ADNEC ADNEC has negotiated the first Element brand hotel in the Middle East with Starwood to be located within the Capital Centre ―Micro-City‖. A new 3 to 4 star hotel apartment concept from Starwood. Gross floor area of 41,000sqm, Number of keys: 270 June 2008 – ADNEC Buys ExCeL London ADNEC‘s global strategy is launched by acquiring ExCeL London - a world-class exhibition and conference centre located in the world‘s pre-eminent city. Venue will be host to 6 of the 20 events at 2012 Olympics. The deal is valued at GPB 318 million. October 2009 Aloft Abu Dhabi opened for business. December 2011 Hyatt Capital Gate opened for business. 103 ADNEC HISTORY
  • 105. ALOFT ABU DHABI WHO’S WHO-EXCOM Michel Nader General Manager Joined Starwood Since 1999 Rainer Weinberg Director of Operations Joined Starwood Since 1997 Santhosh Nair Director of Finance Joined Starwood Since 2004 Marcus Osborne Director of Sales & Marketing Joined Starwood Since 2004 Elie Abi Samra Director of Human Resources Joined Starwood Since 2002 Nathalie Massabki Area Director of Revenue Joined Starwood Since 2009 105
  • 106. ALOFT ABU DHABI WHO’S WHO-HOD Santos Castillo B&F Manager Joined Starwood Since 2007 Leni Dcunha Executive Chef Joined Starwood Since 2009 Eyad Sadaldeen Director of Engineering Joined Starwood Since 2005 Aris Sambrano Refresh Manager Joined Starwood Since 2010 Sherwin Baltazar Recreation Manager Joined Starwood Since 2014 Ren Wong Training Manager Joined Starwood Since 2009 Yousef Haddad Front Office Manager Joined Starwood Since 2006 106
  • 108. AWARDS WON 2013 & 2012 Best Club Night, What‘s On Award 2012 Travelers Choice Top 3 Trendiest Hotel in Middle East Award received from TripAdvisor®, the world‘s largest travel site. 2011 Best New Hotel Award received from Arabian Hotel Investment Conference 2011 Best Business Hotel In Abu Dhabi 2010 The Fast 50 Award
  • 109. CLICK TO EDIT MASTER SUBTITLE STYLE 109 ABU DHABI
  • 110.
  • 111. CLICK TO EDIT MASTER SUBTITLE STYLE 111 UNITED ARAB EMIRATES
  • 112. The Bedouin of the Bani Yas tribe settled on the island of Abu Dhabi in 1761. Early on, the centre of power for the tribe remained at Liwa Oasis, where the ruling Al-Nahyan family was based, but in 1793 the family moved to Abu Dhabi. At this time a haven for wildlife (Abu Dhabi literally means ‗Father of the Gazelle‘), the town expanded rapidly during the heyday of the pearl trade in the late 19th century. In 1892 its ruler, Sheikh Zayed bin Mohammed al-Nahyan (known as Zayed the Great), agreed that the emirate would become a protectorate of Britain and it joined the Trucial States. Zayed the Great died in 1909, and under five subsequent rulers the emirate‘s power and prosperity declined, largely due to the collapse of the pearling industry. Everything changed in 1958 when oil was discovered, and it is from this date that the development of modern Abu Dhabi can be said to have commenced. The current ruler, Sheikh Zayed bin Sultan al-Nahyan, staged a coup against his brother, then the ineffectual ruler, in 1966. Sheikh Zayed subsequently used his vast diplomatic skills to be the main player in creating the UAE and became its first president, a role he held up until his death in November 2004. Sheikh Khalifa bin Zayed al-Nahyan, Zayed‘s oldest son, became ruler of Abu Dhabi and was elected President of the UAE soon after. Read more: http://www.lonelyplanet.com/united-arab-emirates/abu- dhabi/history#ixzz2AmytOFeS 112 ABU DHABI HISTORY
  • 113. RULER OF ABU DHABI & PRESIDENT OF UAE HIS HIGHESS SHEIKH KHALIFA BIN ZAYED AL-NAHYAN 113
  • 115. Abu Dhabi is the largest and most populated of the seven emirates that make up the United Arab Emirates, with over 80% of its landmass. The emirate's population, now over 1.6 million, is expected to reach 3 million by 2030. Across the UAE, Emirati citizens make up nearly 20% of the total population; the other 80% are expatriates from Asia, Africa, Australia, Europe and North America. The UAE is four hours ahead of UTC (Co-ordinated Universal Time - formerly known as GMT) and there is no daylight saving. Hence, when it is 12.00 midday in Abu Dhabi, it is 3am in New York, 8am in London, 10 am in Johannesburg, 1.30pm in New Delhi, and 6pm in Sydney (not allowing for any summer time saving in those countries). Generally speaking, government departments, embassies and consulates work from 8am to 4pm. Embassies and consulates may designate specific times of day for processing certain requests (such as passport applications) so always call before you visit. The Islamic holy day is Friday and most organisations operate a Friday / Saturday weekend. Shops and visitor attractions are open on both days, though usually towards the end of the day or in the early evening on Fridays. During the holy month of Ramadan shops often change their hours by closing during the day, re-opening an hour or two after sunset, and staying open later at night. Food outlets and restaurants generally remain closed or offer takeaway services only during the day and then open up for Iftar after sunset. 115 ABU DHABI FACTS & FIGURES
  • 116. Abu Dhabi Expat women, what you should know. What do Abu Dhabi expat women imagine about life in Abu Dhabi. Covering up and not be allowed to drive? Being gawked at by hordes of men? Unable to buy the latest shade of lipstick? This ain't Saudi Arabia. Conventions. You're free to dress as you like for the most part. For example girls wearing shorts and relatively low cut tops is considered acceptable. Yet dressing conservatively is a good idea in certain situations, for example when at work or visiting a local's home. Going to bars alone can be a bad idea, as it sends out strong signals. Men here assume that women sitting alone are looking to be hit on. Safety. Abu Dhabi is a safe city. On the odd occasion you might be stared at or approached by someone, but this is true of any country. The number of traffic lights also makes getting out of cabs relatively easy if you meet an overly friendly taxi driver. In Abu Dhabi the crime fits the punishment and the prospect of prison is enough to keep people in check. Shopping Abu Dhabi is home to the top brand names such as Marks and Spencer's, Boots the chemist and the Body Shop. The malls are teaming with clothes shops. The good sales are on in January and June, with shops knocking as much as 70% off prices. 116 ABU DHABI FACTS & FIGURES
  • 118. ABU DHABI’S ATTRACTION SHEIKH ZAYED GRAND MOSQUE CENTER This architectural work of art is one of the world‘s largest mosques, with a capacity for an astonishing 41,000 worshippers. It features 82 domes, over a 1,000 columns, 24 carat gold gilded chandeliers and the world's largest hand knotted carpet. The main prayer hall is dominated by one of the world‘s largest chandeliers –10 metres in diameter, 15 metres in height and weighing twelve tonnes. The mosque's first ceremony was the funeral of its namesake, Sheikh Zayed, who is buried at the site. Reflective pools surround the mosque, amplifying its beauty. The striking white and gold colours shining in the sun are transformed at night by a unique lightning system which reflects the phases of the moon. Website: www.szgmc.ae 118
  • 119. ABU DHABI’S ATTRACTION FERRARI WORLD ABU DHABI It‘s fast and furious fun for all ages at Ferrari World Abu Dhabi - the world‘s first Ferrari theme park and the largest attraction of its kind. The park tells the Ferrari story with passion and excitement through more than 20 exhilarating and educational rides and attractions, interactive shopping and authentic Italian dining experiences. Beneath its huge, iconic red roof, attractions include: Formula Rossa, the world‘s fastest roller coaster, reaching speeds of 240 kmph; Galleria Ferrari, the world‘s largest Ferrari gallery outside Maranello with an interactive display of cars from 1947 through to the present; Speed of Magic, a fantastic 4-D adventure through deep green jungles, icy caves and ravines and to the mouth of a fiery volcano. Those wanting to start their Ferrari World Abu Dhabi experience in top gear will get their adrenaline fix at G-Force blasting through the red roof, before dropping from a hair-raising height of 62 metres. Website: www.ferrariworldabudhabi.com 119
  • 120. ABU DHABI’S ATTRACTION YAS WATERWORLD For a full day experience, this futuristic Yas Island waterpark spans an area of around 15 football pitches, with 43 rides, slides & attractions – five of which are one of-a-kind. Yas Waterworld visitors will be able to try the 238-metre long, world‘s first, and largest hydromagnetic-powered, six-person tornado waterslide. For adrenaline seekers there are three-metre high waves on Bubble‘s Barrel, which has the world‘s largest surfable sheet wave for flowboards and bodyboards. The Bandit Bomber, a 550– metre coaster, is the first with onboard water and laser effects. Riders can shoot jets of water at targets, drop water bombs and trigger special effects, while people below can spray them with water as they pass. Sitting atop Jebel Dana, the towering core of the park‘s altitude-defying summit and measuring eight metres in diameter, the park‘s gigantic pearl is Yas Island‘s newest landmark. The park draws on Abu Dhabi‘s heritage and has ‗The Lost Pearl‘ as its theme. Visitors follow the story of a young Emirati girl on a quest to find a legendary pearl as they make their way around the attractions, which include a souk and pearl-diving exhibits. Website: www.yaswaterworld.com 120
  • 121. ABU DHABI’S ATTRACTION EMIRATES PALACE A real iconic Abu Dhabi landmark, this luxurious hotel blends Arabian splendour with the latest technology to create a magical and memorable experience. During daytime, the hotel‘s golden-sandy colour contrasts with its fresh green gardens, silvery water fountains and the blue sky. At night, the hotel‘s lighting changes subtly, featuring a majestic rainbow-changing effect over the main dome. The main Palace building stretches over a kilometre from wing to wing, and its gardens and surroundings spread across 100 hectares. The hotel features 114 domes, with the central dome at an imposing 72.6 metres above ground. Gold, mother of pearl and crystals dominate the interior. The Palace has 1,002 chandeliers, the largest weighing 2.5 tonnes. Another memorable Palace feature is its two handmade wall display carpets, portraying the Palace itself and each weighing a tonne. Website: www.emiratespalace.com 121
  • 122. ABU DHABI’S ATTRACTION ABU DHABI CORNICHE The Corniche Road spreads across an impressive eight kilometres of manicured waterfront that includes children‘s play areas, separate cycle and pedestrian pathways, cafés and restaurants, and the Corniche Beach - a lifeguarded beach park. 122
  • 123. ABU DHABI’S ATTRACTION Corniche Beach This lengthy stretch of beach extends along Corniche Road from near the Hilton Hotel to beyond Al Khaleej Al Arabi Street, where you‘ll find its main entrance. During the week you can usually find a beach umbrella, but during the weekend they may all go quickly. You can‘t swim out very far; floating fences keep you within 40 metres of the beach, and there are plenty of lifeguards around. Abu Dhabi‘s pristine Corniche beachfront has been awarded coveted Blue Flag status - the internationally renowned eco-label for beaches and marinas that guarantees clean and safe bathing water. Some 30,000 to 50,000 visitors flock to the Corniche every month, enjoying three separate sections for families, singles and the general public. There are more than 1,100 free parking spaces with a five minute walk of the beach, which charges AED 10 (US $2.7) entry to the family and singles sections. Entry to the public beach is free. 123
  • 124. ABU DHABI’S ATTRACTION Corniche Pedal Power A fun and healthy way to tour the Corniche is to hire a bicycle. FunRideSports hires out a selection of cycles - from mountain bikes, to city bikes which can fit two or three passengers on the back, and even specially designed bikes for ladies wearing abayas.FunRideSports has four rental stations along the Corniche boardwalk with its main station outside The Hiltonia Beach Club. Hire starts at AED 20 (US$ 5) per hour for adults and AED 15 (US$ 4) for children. Voucher booklets for 15 hours of cycling are also available for AED 200 (US$ 54). 124
  • 125. ABU DHABI’S ATTRACTION ARABIAN NIGHT HERITAGE VILLAGE On a dedicated Al Khatem plot in Al Ain, deep in Abu Dhabi‘s heritage heartland, the Arabian Nights Heritage Village harnesses the soul and essence of old Arabia. Conceived to give visitors a chance to experience the mythical and timeless beauty of the desert and traditional Emirati life, the Arabian Nights Heritage Village is not a hotel, but by no means a rustic camp. Although internet is available for emergencies, there are no televisions on-site, inviting the guests to enjoy an authentic, serene experience. The village – for all its traditional practises – utilises a mix of ancient and futuristic technologies to ensure everything runs smoothly and, vitally, sustainably. The Heritage Villages utilises the area‘s natural resources, with a specialist water treatment facility extracting and treating water on-site. Drinking water comes from a 65 metre deep well. The village also uses treated waste water to irrigate trees and its landscaped gardens. The site is powered by four sound-proofed generators and there are three types of room available, Beit Al Barr, traditional mud houses of the desert, Beit Al Bahr, the original houses of Emirati sea-dwellers which are made from palm fronds, and Beit Shaar, or woven tents. There is also an idyllic 200m² swimming pool – the ideal place to cool down after a spot of dune bashing, quad biking, sand surfing or falconry. 125
  • 126. ABU DHABI’S ATTRACTION JEBEL HAFEET Rising 1,240 metres, Jebel Hafeet is the emirate‘s highest peak, and UAE‘s second. This towering rocky height, which stands guard over Al Ain and borders Oman, is forged out of craggy limestone that has been weathered over millions of years. Significant fossil discoveries have been made in the area, which are vital pieces in the jigsaw of the city‘s ancient history. Over 500 ancient burial tombs dating back 5,000 years have been found in the Jebel Hafeet foothills. You can drive or, if you have the stamina, cycle to the top via a winding highway, which edmunds.com (the automotive information online source) describes as ―among the world‘s greatest driving roads.‖ Once you reach the top, you'll be rewarded with magnificent views over Al Ain, where you can take a break at the Mercure Jebel Hafeet hotel near the Jebel‘s peak. 126
  • 127. ABU DHABI’S ATTRACTION ABU DHABI NIGHT LIFE Abu Dhabi offers full freedom to all non-Muslims to have a gala time enjoying the late nights at the nightclubs. The nightclubs in Abu Dhabi have got different styles, but items like dancing and stage shows are common in almost all the nightclubs. Most of the nightclubs and bars are located in luxurious hotels. There are dress codes observed in some of the night clubs. Nightlife in Abu Dhabi can be enjoyed at its peak on Wednesdays, Thursdays and Fridays and the clubs usually open until late night. Few of them also organize Ladies Night on some specific days with special deals on drinks. 127
  • 129. Getting around Abu Dhabi is easy and taxis are reasonably priced and plentiful and can be flagged down at the roadside or booked by phone through the TransAD hotline 600 535353. Street taxis are easily recognised. They are either silver with a yellow roof sign (newer taxis) or white and gold with a green roof sign (older taxis). Both old and new taxis are metered, yet many of the old taxis may negotiate the fare in advance. A tip is not expected but always welcome. Shopping centres have specific taxi stands, and most Abu Dhabi roads are equipped with taxi drop-off / pick-up areas. After 10pm there will be a minimum charge per fare of AED 10 / US$ 2.72. (If cost of fare is below AED 10, the passenger will have to pay the minimum fare of AED 10, regardless of what the meter shows. If the cost of the trip is above AED 10, then the passenger pays the actual cost displayed on the metre). The event flagfall is AED 20 / US$ 5.5 (for taxis picked up at special designated areas close to events). If the passenger books a taxi through the Call Centre to pick them up from the event area, the starting fee will include the booking charges (AED 3 or 4 depending on time of day) plus AED 20 event flagfall, so a total of AED 23 / US$ 6.26 or AED 24 / US$ 6.54. 129 TAXIS
  • 130. BUSES Abu Dhabi‘s modern air-conditioned buses operate round-the-clock. The service is easy to use, with passengers hopping in and out of any bus by placing two Dirham coins in the collection box next to the driver. If you are planning to use the bus on a regular basis, day passes - monthly passes at AED 80 (US$ 21.8) are also available. Travelling by bus is complimentary for senior citizens above the age of 60 and for people with disabilities. Visitors who qualify need to apply online for their free pass and can collect it from Abu Dhabi‘s Central Bus Station. For more information on bus services, fares and schedules, or to download bus routes, visit www.ojra.ae 130
  • 131. CAR RENTAL You will find all major car rental companies in Abu Dhabi, plus a few extra, and it's worth remembering that larger, more reputable firms generally have more reliable vehicles and a greater capacity to help in an emergency (an important factor when handling the trying times following an accident). All rentals are inclusive of registration, maintenance, replacement, 24-hour assistance and insurance (comprehensive insurance with personal accident cover is advisable). For short term rental, many companies offer daily rates - there are booths at the airport and most of the major hotels, and there are numerous shops dotted throughout the city. It's worth ringing around for rates, although usually the most competitive rates can be found online. To hire any vehicle you will need a passport copy, credit card and a valid driving licence from your home country, or a valid international driving licence. If you have a UAE residence visa, you will need to have a valid UAE driving licence. 131
  • 132. CLICK TO EDIT MASTER SUBTITLE STYLE 132 HUMAN RESOUCES POLICIES & PROCEDURE
  • 133. A brief summary of our policies, processes and benefits is listed below. More information regarding each matter is available in your Human Resources office. Policies and procedures are reviewed on an on-going basis and may change from time-to-time. You will be notified in advance of any changes. There are several procedures and steps involved since the day that you applied for a permanent role here at Aloft. You‘ve been very lucky to be one of the talent who‘s CV has been short listed, among thousands. You did your behavioral interview and you did well, so we‘ve sent you an offer letter, which you signed and returned back to us. If you are keen, ask your talent coach sometime why you were Successful! It is because of great attitude to customer service and teamwork. Wherever applicable you did your medical checks back in your home country, and the results showed no complications. In other words – a healthy result! All of a sudden you receive an e-ticket in your e-mail account‘s inbox and you know for sure that you‘re coming to Abu Dhabi! Your airplane arrived and someone from Aloft Hotel was there to pick you up and take you to your new home. You got a day to settle in and already the next day you‘re reporting at the Human Resources office. Welcome onboard! At the Human Resources office you were asked to read the Policy against Insider Trading and Code of Business Conduct. You were asked to sign the acknowledgements for these and to fill in some forms so we get some more information about you. You‘ve handed in your passport to the Public Relations Officer received a copy for you to keep, and handed in a few passport-size photos with a white background. Now you‘ve been taken to your department and your immersion training starts, and your wardrobe has been fitted, but that doesn‘t mean that the process is over! Here is a lineup of the rest of the things in next page. 133 FIRST DAY IN ABU DHABI
  • 134. RESIDENCE PERMIT Those passport-sized photos that you‘ve handed in are used for you Residence Permit, but there‘s a bit more that needs to be done. As per UAE laws, you will need to undergo another medical test in Abu Dhabi. You also need to register your fingerprints, Eye Scan and your blood type needs to be identified. MEDICAL & FINGER PRINT The PRO and hotel nurse will either contact you directly or contact your department to inform you when exactly you will go for your medicals. Once the results from the medical check have been approved you are able to register for your fingerprints and eye scanning. Again, you will be contacted by a member of the Human Resources team for the date and time for the process. But always keep an eye on the notice board for any updates. The transportation to go the medicals and fingerprints / eye scanning will be provided for you. The medical check needs to be done within the week of your stay. Please note that the PRO Coordinator will schedule an appointment for you. Please make sure you get to your appointment in time! PLEASE NOTE! Please keep track of the validity of your Residency Permit, Emirates ID, Passport, and Health Card. If any of your documents is about to expire, immediately stop by the Human Resources office to re-submit your documents. Also be aware that if you want to go on a holiday, your documents need to be up to date when you get back. So if you have any doubts, do not hesitate to stop by the Human Resources office to get more information. Like any other country, cannot leave or enter the country without a valid Residency visa and passport! 134 POLICIES & PROCEDURES
  • 135. CONFIDENTIALITY Talent with access to confidential information about Aloft hotel and its operations must not disclose that information to any unauthorized person. No Aloft documentation or manuals are to be copied without specific authorization and are not to be taken off the property. Please note that this not only a part of the Code of Conduct, but also a gross misconduct under the UAE Labour Law. On your first working day, you have acknowledged the Code of Conduct, so please insure that any violation against the policies could lead to termination. Please see social media policy in regards to posting on social media outlets for personal or work related matters that involve the hotel or Starwood in any way.All talents must protect and keep confidential all non-public information belonging to, in the possession of, or about our hotel owners, guests and talents. Information concerning our guests and talents should not be disclosed to anyone. Talents must not share confidential information with friends, relatives or non-talents or discuss confidential matters in public places, such as elevators, airplanes or restaurants. These obligations continue even after talents leave the company. You are expected to respect the privacy and security of our guests and talents by: Keeping names, room numbers or any information pertaining to our Guests and their visitors confidential. Keeping anything personal might see or hear to yourself. Keeping company business private, rather than discussing it with guests. Please ensure that you report any questionable, suspicious or criminal activities to your department heads and our Risk Management team immediately. For more information, please refer to the Code of Business Ethics. 135 POLICIES & PROCEDURES
  • 136. GRIEVANCE It is the hotel‘s policy to encourage on-going open communication between all talent to ensure that questions, concerns or problems arising during employment can be aired and resolved quickly in a fair and consistent manner to the satisfaction of all parties. Should there be any concerns or problems, do not hesitate to bring it up to the attention of your Talent Coach. If the situation involves your Talent Coach, then you will need to bring it up to your manager at the next level above. At any time, feel free to bring your concern to the attention of a member of the Human Resources Team. DRESSING ROOM The dressing room is provided for your convenience and comfort. Each Talent member that is required to wear the hotel wardrobe will be assigned a locker for clothing and shoes and one key will be issued. We advise not to keep valuables or large cash amounts in your locker. Any valuables and / or cash kept in the locker are your sole responsibility. Although you are responsible for it, the locker and key remain the property of Aloft Hotel and as such, no stickers/labels and foreign objects can be attached to the locker. Food, perishable, inflammable materials, alcohol, illicit or non-prescription drugs, weapons or explosive or soiled clothing must not be stored in lockers. Hotel equipment is not to be stored in your locker but rather always kept in its rightful place in your area. If you lose the locker key, you will be charged to replace it. It is everyone‘s responsibility to keep both lockers and the dressing room clean and tidy. Please report any damage to Human Resources immediately. Note that the dressing room is a NON smoking area. 136 POLICIES & PROCEDURES
  • 137. UNIFORMS Upon joining, talents will be provided with a uniform whereby at the end of the shift talents will deposit the uniform at the laundry room for cleaning. Clean uniforms must be stored in the lockers when not on duty and should not be worn outside of the hotel premises. EQUAL OPPORTUNITY Aloft Abu Dhabi Hotel takes this opportunity to reiterate our corporate commitment to equal opportunity for employment, advancement and training to qualified individuals regardless of race, color, religion, sex, age, national origin, or mental or physical disability. This same commitment to equal opportunity shall apply to all other Human Resources functions and all talent are expected to comply as per the Equal Opportunity policy. Please note that we have a zero-tolerance policy to unlawful discrimination and harassment. RIGHT OF SEARCH The hotel reserves the right to search the person or personal effects of any Talent. This will always be carried out by a properly authorized person and if you wish, in the presence of a witness you may nominate. This right extends to the lockers in the dressing room. 137 POLICIES & PROCEDURES
  • 138. SPEAKING TO MEDIA Journalists are, by nature and trade, inquisitive, and will always be on the lookout for a story both positive and negative. Please do not be tempted to speak to the media on behalf of the hotel. The only person authorized to act as spokesperson for the property is the General Manager. Should a reporter ask you any questions about the hotel and its operations, check as to whether the above mentioned are available for interview. If not, politely ask for the reporters‘ details and the General Manager will contact them directly. Please see social media policy regarding using social media as a form of communication. TALENT MEMBER ENTRANCE & EXIT You are required to enter and exit the hotel through the designated entrance. 138 POLICIES & PROCEDURES
  • 139. WORKING HOURS The working hours shall be 48 working hours per week (8 working hours a day), 6 days a week with one weekly day off. Shift time can start and finish at anytime of the day and will count as ordinary hours depending on the business nature of the department and as per the HOD recommendations. Talents are entitled for one hour break per day for rest, meals, praying etc. which could be taken in one time or in piecemeal depending on the business requirements. For non operational eligible talents only as specified in the internal policies and procedures, the working hours shall be 48 working hours per week, 5 days a week with two weekly days off. WORK SCHEDULE Your exact hours and days off work may vary, depending on the specific needs of your department. Any hours worked in excess of your regular workweek must be approved in advance by your immediate supervisor or department head. Overtime pay will be determined in accordance with local legislation. Your Department Head will post a schedule in your work area for the upcoming week. Please do not assume that your hours will always remain the same. Because of the demands of the hospitality industry, your schedule may be adjusted to meet business demands. 139 POLICIES & PROCEDURES
  • 140. ATTENDANCE Absenteeism and tardiness hurt your fellow staff members as well as Aloft Hotel as a whole. Since our work depends upon teamwork, when you are not on the job, everyone else must adjust to assume your workload. It is your responsibility to report for your scheduled shifts of work on time and appropriately attired. If you are going to be late or are unable to report to work, contact your supervisor immediately. You must make sure your supervisor knows why you will be late or absent, and when you can be expected to arrive or return. If you are absent from work without proper notice for three consecutive days, you will be considered to have resigned voluntarily. If you are absent due to illness, a doctor‘s note may be required when you return to work. Unexcused absenteeism may result in corrective action up to and including termination. 140 POLICIES & PROCEDURES
  • 141. TIME RECORDS You are expected to report for duty at the rostered time. It is essential for the smooth running of the hotel operations that every talent adheres to the strict observance of good timekeeping. Every talent should be aware that not reporting for duty at the required time, not only hinders the department in which you work, but also your fellow colleagues who may be waiting to finish duty on your arrival. For safety and security reasons, a special sign in-out system has been installed. This means that all Talent needs to punch IN and OUT whenever you enter or leave the hotel. This system is used to check who is inside the hotel. In case of an emergency the system will provide us with the report of who exactly are in the hotel. This means that whenever you leave or enter the hotel you need to punch in and out The fingerprint scanners are located at three locations, namely: 1. Loading Bay Entrance (beside security office) – with 2 scanners. 2. 8th Floor Offices (via Adnec Lifts) – with 1 scanner. 3. Operations Office – with 1 scanner. 141 POLICIES & PROCEDURES
  • 142. OVERTIME Talents may also be required to work overtime hours. Remuneration for these hours will be paid, or lieu days will be given to cover extra hours worked, subject to hotel policy. There may be occasions when talents are required to work outside their rostered hours. Overtime / working on a day off or Public Holiday will be offered at following rates: Hourly rate: 1:1.25 times on a normal working day and 1:1.50 times on day off or Public Holiday. SALARY & PAY ADJUSTMENTS Details of your monthly pay are printed on your pay slip for your information and understanding. Please bring any errors or discrepancies in your monthly pay to your manager‘s attention immediately so it can reviewed and corrected as applicable. If you are unfamiliar with any deductions please contact your Supervisor or Payroll personnel. 142 POLICIES & PROCEDURES
  • 143. PUBLIC HOLIDAYS Aloft Hotel offers talents leave entitlements as outlined below. PUBLIC HOLIDAYS Whenever announced by the local authorities, public holidays are confirmed through memo released by Human Resource Department. Public Holidays occur on several occasions throughout the year. If you are required to work on a day that has been declared a Public Holiday, you will be remunerated according to the hotel policy. There are 10 Public Holidays per year as follows: New Years Day (Al-Hijra) – 1 day New Years Day (Christian) – 1 day Feast of Lesser Bairam – 2 days Feast of Greater Bairam and Eve of Greater Bairam – 3 days Birthday of Prophet Mohammad – 1 day Nocturnal Journey and Ascension of the Prophet – 1 day National Day – 1 day 143 POLICIES & PROCEDURES
  • 144. ANNUAL LEAVE Talents are entitled to annual leave for every year of service. The employer has the sole right to determine the date of such annual leave in accordance with the operating requirements of the hotel. The allocation of vacation days is thirty calendar days after the completion of one year of service. After successfully completing their 3 months‘ probation period, annual leave due to the talent will be calculated on a pro-rata basis until completion of one (1) year service at which point you will have earned your full 30 days Annual Leave entitlement. Request for annual leave should be made through your Department Head. Please ensure that annual leave is requested in advance and the appropriate form is completed. Annual Leave must be used in the calendar year, or may be assigned by your supervisor if a mutually agreed upon date cannot be determined, bearing in mind operational requirements & business needs. If you do not return to work on the approved date of return, you will be contacted by your department head & if no communication has been received within 7 days from you then you will be deemed as absconded. Absconded cases will have their residency cancelled with the Ministry of Labour for the UAE and an immigration ban will be applicable. MATERNITY LEAVE A pregnant talent shall be entitled to 45 days paid leave, not included in her other leaves, for delivery including the period preceding and the period following her confinement on the condition that she has been in service for a continuous period of not less than one year. If the female talent has not completed the foresaid period of service, she shall be entitled to 45 days leave with half pay. 144 POLICIES & PROCEDURES
  • 145. SICK LEAVE As per UAE Labor law, talents are not entitled to any paid sick leave during their probationary period. Any sick leave taken will be considered as unpaid leave and needs the HOD prior approval. Talents who completed their probation period and fall ill, shall be entitled to sick leave not exceeding 90 days whether continuous or otherwise, in respect of every year of service as follows: 15 days Full pay 30 days Half pay 45 days Without pay UNPAID LEAVE For personal leave of absence, you may be granted a leave of absence at hotels‘ discretion. A leave of absence without pay may be granted for bona fide reasons such as family, personal, education, or if your spouse is transferred to a new location. All outstanding annual leave (including ―banked‖ days) must be used prior to the leave of absence. Vacation will not accrue while on unpaid personal leave. 145 POLICIES & PROCEDURES
  • 146. HAJJ LEAVE (PILGRIMAGE) Muslim talent members shall be entitled, once in the course of his/her entire service, to special leave without pay for performing pilgrimage; such leave shall not be deducted from other periods of leave due to him/her and shall not exceed 30 days. SPECIAL OCCASION LEAVE Although this is not an eligibility as per UAE Labor Law, Aloft Hotel at its own discretion shall grant 1 day paid leave in the case of marriage and 1 day paternity leave if the talent‘s wife has given birth in UAE. 146 POLICIES & PROCEDURES