The second installment of the popular How To Promote A Mixtape series. This is a powerpoint version of the video available to watch on http://www.youtube.com/almostfreebeats For more information on music promotion techniques visit http://www.almostfreebeats.com/blog

1. Almostfreebeats.com
Almost Free Beats, LLC Presents:
How To Promote A
Mixtape 102

2. Social Media
Learn How To Use Social Media To Your Advantage
Facebook Twitter Youtube

3. Facebook
A Social Utility That Connects People With Friends

4. #2 Content Must Be Targeted
Always target your marketing efforts.
2 Rules Of Social Media Marketing
#1 Focus On High Quality Content
Good content is the trump card of the internet.
People eventually decipher the good from the bad.

5. Tips For Personal Facebook Page
 Clean, Professional Profile
 Use A High Quality Photo for Your Profile Picture
 List All Your Relevant Contact Information
 Websites, Other Social Media Links, Links To Music
 Use this page to network

6. Tips For Facebook Page (Business)
 Similar to personal page
 This page will be used to collect “likes” and for promo
 Use this page to provide updates
 Upcoming Shows, Mixtape Releases, Albums For Sale
 Treat this like your Business Page

7. Facebook Do’s
 Introduce yourself before contacting someone you don’t
know
 Be yourself but also be professional
 Talk to people, be social
 Strategically add people to your network

8. Facebook Don’ts
 Don’t add random people to groups, message them, or
invite them to events without contacting them prior
 Don’t beg for “likes” on your Facebook (Business Page)
 Don’t beg for people to check you out
 Don’t spam your links

9. Twitter
Follow your friends, experts, favorite celebrities, and breaking news.

10. Tips For Twitter
 Clean, professional profile
 HQ photo for profile picture
 Place important links in profile section

11. Using Twitter Search Bar
 Search keyword phrases such as
 Submit music to…
 Submit songs to…
 Looking for rappers, singers, etc…

12. Using Twitter Hashtags
 Hashtag symbol is #
 Use before keywords, phrases, topics discussed in a tweet
 Ex: #TGOD for Wiz Khalifa = Taylor Gang Or Die
 Can be used to:
 Brand Yourself
 Gain popularity (Trending Topics)
 Connect With Fans

13. Using Link Bait On Twitter
 Link Bait
 Link used to drive traffic to a specific place
 Often used with URL shortening services (tinyurl, google url shortener)
 Use link bait to drive traffic to your content
 Ex Tweet: (If you like Kid Cudi’s new album, you’ll love this
tinyurl.com/ask45adf.)
 Be descriptive of your link
 Don’t try to trick people

14. It’s called social networking for a reason…
You Have To Be Social

15. Youtube
Share videos with your friends, family and the world.

16. Youtube Promotion
 Use Same Strategies as Facebook and Twitter
 Introduce yourself before contacting someone you
don’t know
 Be yourself but also be professional
 Talk to people, be social
 Strategically add people to your network

17. Youtube Promotion: Videos
 Try to keep your videos brief
 People have short attention spans
 Encourage People To Subscribe, Like, and Comment
 Get social: Comment, Like, Subscribe to other Channels
 If promoting a song or mixtape, using trailers can be very
effective

18. Youtube Video Descriptions
 In your description BE DESCRIPTIVE
 Provide links to other relevant content, mixtapes, your
website, social media links, etc.
 Get creative, but be honest and original with video titles
 Use tags properly
 Think of how someone might search for your info

19. Additional Promo Resources
 Social Media Management Tools
 Tweetdeck
 Hootsuite
 Ask for constructive criticism
 Great way to gain feedback

20. What’s Your Message?End of Presentation