This document discusses the challenges that established organizations face in fostering innovation. It notes that innovation requires a long-term approach that may conflict with short-term business objectives. NovaXone is introduced as a partner that can help organizations navigate the full innovation cycle by providing an external perspective, expertise, and oversight to help ensure innovative projects are given proper support and evaluation throughout their development. NovaXone's services are recommended when organizations need to rethink their innovation strategy, improve underperforming innovation processes, source external opportunities, or integrate different groups through mergers and acquisitions.

1. NovaXone
Your partners through the Innovation Cycle

2. The challenge
 Innovating and bringing innovation to the markets is a key
activity for every company, especially those relying on
technology
 Given current market changes, benchmarking and alignment on best practices
is no more sufficient
 Thinking “out of the box” is a requirement
 Fostering and driving innovation into established organization is
difficult as organizations tend to normalize every activity.
 Innovation is disruptive by nature.

3. The problem
 The innovation cycle requires a duration that is often not
compatible with the short term objectives of the established
businesses. This could lead to situation where:
 Innovation paths are cut too quickly when times of cost reduction hit the
enterprise
 Or, conversely, unfruitful projects are maintained alive by the survival instinct of
internal stakeholders
 The very disruptive nature of innovation requires to have an
uncompromised rigorous approach throughout the project
irrespective of:
 Short term interest of internal stakeholders
 BU resistance to dedicate resources to a process that is multi-disciplinary and
not contributive to short term business results

4. Options to innovate and innovation horizons
A combination of the following options
Make: invest and develop internally
Buy: acquire business and integrate
Partner: adjunct techno/product to own offer
Seed: work with research centers and early
investors, invest in startups, participate in
ecosystem
 Short term (<2 years): process, marketing and Make, Partner
organization innovations…
 Medium Term (2-4 years): innovation that
potentially shake existing value chains, Make, Buy, Partner
products and technology innovation, …
 Long Term (> 5 years): research valorization,
fundamental technology breakthroughs, eco- Make, Seed
system management, reinvent the business …

5. The Innovation Cycle
We deliver advisory services and management
consulting along the full cycle of the innovation process
Define & Build and
Evaluate
Plan Deliver
Innovation
Strategy Innovation

6. Why NovaXone ?
 Throughout the innovation cycle, we provides the skills
and knowledge that ensures:
 That the innovation process is set and monitored by people that are
dedicated to its success
 An external viewpoint that will avoid conflicts and political issues to
hamper the potential of the innovation
 The set of expertise and experience that is difficult to find internally

7. When to use us?
We are stepping in, in various situations :
 New disruptive challenges that force to rethink the strategy
 Underperforming processes from innovation to market delivery
 Underperforming R&D organization
 Organization looking to source external opportunities to nurture
innovations through partnership, investment or acquisition
 Situation of M&A where integrating and aligning different organizations is a
challenge
 Creation of a spin-off for addressing a non-core business
 Elaboration of an eco-system and associated plans of action to implement
a multi-level exposure to innovation sources
 …

8.  Plus de détails ? : références, processus etc.
 Contacter: Alain Meller @ info@novaxone.com
 Merci.
NovAxone Sarl, 5, rue Davioud, 75016 Paris