1. Getting Started with Social Media Springfield-Greene County Health Department Presented by Allison Kline and Katie Towns-Jeter July 26, 2011

2. What is the Internet, anyway?

3. Why Use Social Media? To Connect with our community through channels they already use Increase awareness of services and programs Identify new opportunities to connect offline Social Media Revolution (2011) How does social media relate to public health? Social Media Policy

4. How to…Set Up a Facebook Page Creating the Page Info tab Custom URL Connecting with other organizations

5. How to…Upload to YouTube Account set-up Uploading video Using YouTube with other social networks

6. How to…Create a Twitter Profile Account set-up Basic Twitter practices Retweet (RT) @ mention # hashtag URL shorteners 160-character Business Description Twitter and the media

7. Questions?

8. Lunch! (30 minutes)

9. Creating Content

10. Creating Original Content Pictures Videos Blog posts Springfield-Greene County Animal Shelter Re-post existing original content New project-specific content Flickr Facebook album

11. Using Existing Content Where do I find relevant content? Twitter feed exercise Re-posting Etiquette Attribution! Tagging

12. Measurement and Feedback How do you measure the effectiveness of social media? Facebook Insights http://www.facebook.com/insights/?sk=po_376790784377&preset=select_month Google Analytics What if I’m not getting any feedback?

13. Social Media and Public Health

14. Public Health Brainstorming Battle! How can we use social media to spread Public Health messages?

15. Survey!

16. Thank you for coming! Not in a hurry? Stay for an individual consultation! Allison Kline Katie Towns-Jeter akline@springfieldmo.gov ktownsjeter@springfieldmo.gov