This presentation talks about how Indian e-Commerce Industry is growing and what are the various segments expected to grow by end of 2013

1. Growth of e-Commerce in India
May 2013
Digital Insights

2. Overview
e-Commerce in India has evolved over the past decade in terms of magnitude.
Total digital commerce market of India was valued at INR 47,349 crores in December
2012 and is expected to grow by 33% and reach INR 62,967 crores by end of the year
2013.
Below are the industry segments that have shown a major growth during last few years-
• Online Travelling
• e-Tailing
• Financial Services
• Classifieds
• Other Segments

3. Industry Segments
• Online Travelling – This segment consists of Domestic & International Air tickets, Railway tickets, Bus
tickets, Hotel Bookings and Tour Packages/Travel Insurance.
• e-Tailing – This includes electronic retailing of consumer items like Books, Apparels &
Footwear, Jewellery & Personal/Healthcare Accessories, Camera & Camera Accessories, Consumer
Durables & Kitchen Appliances, Home Furnishings, Mobile Phones & Mobile Accessories, Laptops/Net
Books/Tablets etc.
• Financial Services – The elements here include Insurance related services, Utility Bill payments
including Mobile Bill Payments and Online transactions for Shares & Securities trading.
• Classifieds – This segment includes B2C Classifieds like Online Jobs & Matrimony, Other B2C
categories like Car, Real Estate and B2B Classifieds.
• Other Segments – This comprises emerging online services like Online Entertainment
Ticketing, Online Food & grocery Delivery.

4. e-Commerce Growth over years
Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 (Est.)
Total Industry Size 19,249 26,263 35,143 47,348 62,967
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Online Travelling 14,953 20,440 26,572 34,544 44,907
e-Tailing 1,550 2,372 3,842 6,454 10,004
Financial Services 1,540 1,848 2,255 2,886 3,607
Classifieds 775 1,085 1,682 2,354 3,061
Other Segments 431 518 792 1,110 1,388
-------incrores--------

5. e-Commerce Penetration
Total Internet Users
(88.9 Million)
Active Internet Users
(33.8 Million)
Looking for information
(19.6 Million)
Shopping Online
(14.3 Million)

6. Out of 19.6 million who accessed internet (in the year 2012), for
finding details related to a specific product or a service, nearly 73%
(14.3 million) actually bought a product or a service in the end.

7. The percentage of people who access internet only for looking
information related to various products and services have decreased
from 45% in 2009 to 27% in the year 2012.

8. Debit cards/Net banking and Credit Cards remaining
the top two most preferred modes of payments. Cash on Delivery is
growing very rapidly though.

9. Further Segmentation

10. Online Travelling
Online Travelling has on an average grown by 32% from INR 14,953 Crores in 2009 to INR
34,544 Crores in 2012 and is estimated to grow by another 30% and be valued at INR
44,907 Crores by the end of December 2013.
50%
39%
6%
2% 2% 1%
Domestic Air Tickets
Railway Tickets
International Air Tickets
Hotel Bookings
Bus Tickets
Tour Packages/Travel Insurance

11. e-Tailing
The e-Tailing category has grown from INR 1,550 Crores in the year 2009 (Jan-Dec 2009)
to INR 6,454 Crores in year 2012 (Jan-Dec 2012). This category is estimated to cross the
INR 10,000 crore mark in the year 2013.
25%
21%
19%
15%
8%
5%
4%3%
Laptops/Net books/Tablets
Apparels + Footwear
Mobile Phones + Mobile Accessories
Cameras + Camera Accessories
Consumer Durables + Kitchen Appliances
Books
Jewellery + Personal/Healthcare Accessories
Home Furnishings

12. Financial Services
Financial services market was valued at INR 2,886 Crores in 2012 and is expected to grow
by 25% and reach to INR 3,607 Crores by the end of year 2013.
40%
31%
29% Utility Bill Payments (including Mobile Bill)
Shares & Securities Trading
Insurance Related Services

13. Classifieds
Classifieds market has seen a significant growth and is estimated at INR 2,354 Crores in
2012 and reach to INR 3,061 Crores by the end of year 2013.
58%22%
13%
7% Online Jobs
Online Matrimony
B2B Classifieds
Other B2C Classifieds (Car, Real Estate etc.)

14. Mode of Payment
Majority of the online shoppers use Debit cards/Internet banking as their preferred
mode of payment for shopping online. Payment through credit cards, follow closely at
second position and Cash on Delivery on third position.
Debit Card/Net Banking
Credit Card
Cash on Delivery
Mobile Payment and Others Methods
0.0%
10.0%
20.0%
30.0%
30.0%
27.0%
24.0%
19.0%

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