"We're seen it all. After working with so many clients on so many websites, it would be surprising if we hadn’t. But we can still be surprised like when new clients tell us they’re not concerned about optimising their site for mobile platforms. "

1. The Advantages of
Mobile Websites

2. Visit Us: http://awebsitedesigner.com.au/
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• We're seen it all. After working with so many
clients on so many websites, it would be
surprising if we hadn’t.
• But we can still be surprised like when new
clients tell us they’re not concerned about
optimising their site for mobile platforms.
• Usually this is because they think that just
because smartphones and tablets have web
browsers built in, their site is accessible and
that’s all that’ required.
• We try very hard to keep our faces blank when
this sort of thing comes up, because it’s tragically
wrong.

3. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
• Almost half of all Americans routinely search the
web and access websites from mobile devices,
and this number is rising at an incredible pace.
• And most non-optimised websites look
absolutely awful on a tiny smartphone screen, in
a built-in browser that has none of the bells and
whistles of standard desktop browsers “the web
design is just all wrong.
• The end result? A muddled mess that people
make a face at and back out of, going to the next
site in the search results until they find one that
loads crisply, neatly, and usefully on their device.

4. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
Don’t Waste Your Marketing
• You’re paying good money and putting a lot of
effort into search engine optimisation, pay-perclick campaigns, and your Google Local listing”
just for starters. And it’s working!
• Your site comes up in the first rank of search
results, often in the top spot. All that hard work
and money paying off.
• Except, when they tap on the link, the website
that comes up is chaotic, requiring a lot of
scanning around with their finger on the screen,
the text too small to read and the links difficult
to hit.
Continue…

5. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
• We once had a dentistry practice as a client. The
three partners were all great people we enjoyed
working with. We did website design for them, and
it was a work of art, and they were very happy.
• We tried to convince them that they needed a
mobile-optimised site as well, but they disagreed ”
no one made dentist appointments while running
for the bus, they argued.
• A few weeks later, we sent them some analytics
that showed some very discouraging numbers ”
people were finding their site via mobile
searches, but weren’t clicking past the home page.
No interaction at all. The culprit? Not having a
mobile site.

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Call On: 1300 760 363
Concentrate on Your Customers
• The people who are finding your sight via
mobile searches are either your existing
customers looking for convenience and
service, or potential customers you would like to
convert.
• Your website should serve them.
• It should serve them through smart and
customer-oriented web design, and it should
serve them by making all aspects of your
business convenient for them to use.
Continue…

7. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
• Our dentist’s office found that the main thing their
patients wanted from a mobile site was the ability
to make and change appointments, instead of
having to call in every time, and a way to easily
contact their dentist.
• They wanted to be empowered and connected.
After our analytics convince the three partners that
they need a mobile website, we got to work, and
created a clean, elegant mobile site that offered
their patients easy access to
information, appointment widgets, and easy
contact forms. And business thrived.
• The mobile site was also a lot faster to download
on expensive data plans, which their patients really
appreciated.

8. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
Grab Every Opportunity
• You might not think that people look for your type
of business while out and about this but they do.
• There were more than half a million location-based
searches in 2012, and this number is growing
constantly.
• In today’s day and age people are looking to make
every moment of their day count, and often this
means locating a business near them when it’s
convenient.
• The right web design for mobile platforms can be
the difference between them finding your business
or finding someone else’s.
Continue…

9. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
• Our dentists learned this the day a woman booked
a morning appointment through their new mobile
site and arrived breathless, dressed for work, and
told them she’d been on the bus heading to her
office when a filling had worked loose.
• She’d found them using a local search and made
the appointment on her phone, and they had her
in the office within the hour, happy and
contemplating switching dentists.

10. Visit Us: http://awebsitedesigner.com.au/
Call On: 1300 760 363
Contact Us
Website:
http://awebsitedesigner.com.au/
Phone No.: 1300 760 363
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