SlideShare uma empresa Scribd logo
1 de 26
Introduction to SEO Steve Burge December 5th, 2008
Request ,[object Object],[object Object]
The Point of this Class ,[object Object]
Two Classes ,[object Object],[object Object]
7 Reasons Your Traffic Sucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 New Site ,[object Object],[object Object],[object Object]
#1 New Site ,[object Object]
#1 New Site ,[object Object],[object Object],[object Object]
#2 Boring Content ,[object Object],[object Object],[object Object]
#2 Boring Content ,[object Object],[object Object],[object Object],[object Object]
#2 Boring Content ,[object Object]
#3 Hidden Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
#4 Duplicate Content ,[object Object],[object Object],[object Object],[object Object]
#5 Shady Tactics ,[object Object],[object Object],[object Object],[object Object]
#6 Not using best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
#6 Not using best practices ,[object Object],[object Object],[object Object]
#6 Not using best practices ,[object Object],[object Object],[object Object]
#6 Not using best practices ,[object Object]
#6 Not using best practices ,[object Object],[object Object]
#6 Not using best practices ,[object Object],[object Object],[object Object],[object Object]
#6 Not using best practices ,[object Object],[object Object],[object Object],[object Object]
#7 Not targeting keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#7 Not targeting keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
#7 Not Targeting Keywords ,[object Object],[object Object],[object Object]
#7 Not targeting keywords ,[object Object],[object Object],[object Object],[object Object]
Questions

Mais conteúdo relacionado

Mais procurados

9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits
Escape The Matrix
 
The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy
We Are Marketing
 

Mais procurados (20)

Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...
Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...
Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...
 
Blogging is fun
Blogging is funBlogging is fun
Blogging is fun
 
9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits9 steps to Optimizing Your Website for SEO and Profits
9 steps to Optimizing Your Website for SEO and Profits
 
Ric Rodriguez — SEO Mythbusting
Ric Rodriguez — SEO MythbustingRic Rodriguez — SEO Mythbusting
Ric Rodriguez — SEO Mythbusting
 
How to Own SEO
How to Own SEOHow to Own SEO
How to Own SEO
 
Search Engine Optimization Class-3
Search Engine Optimization Class-3Search Engine Optimization Class-3
Search Engine Optimization Class-3
 
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
 
On-Page Search Engine Optimization
On-Page Search Engine OptimizationOn-Page Search Engine Optimization
On-Page Search Engine Optimization
 
SEO cheatsheet
SEO cheatsheetSEO cheatsheet
SEO cheatsheet
 
Gidon Session 3
Gidon Session 3Gidon Session 3
Gidon Session 3
 
How to Reverse Engineer Content - Paddy Moogan
How to Reverse Engineer Content - Paddy MooganHow to Reverse Engineer Content - Paddy Moogan
How to Reverse Engineer Content - Paddy Moogan
 
Brighton seo seo-without-traffic
Brighton seo seo-without-trafficBrighton seo seo-without-traffic
Brighton seo seo-without-traffic
 
On-Page SEO Tactics
On-Page SEO TacticsOn-Page SEO Tactics
On-Page SEO Tactics
 
Emily Potter - Brighton SEO 2019 - Slideshare
Emily Potter - Brighton SEO 2019 - SlideshareEmily Potter - Brighton SEO 2019 - Slideshare
Emily Potter - Brighton SEO 2019 - Slideshare
 
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
 
The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy The Inbounder London - 2. May 2017 Russell Mc Athy
The Inbounder London - 2. May 2017 Russell Mc Athy
 
Art of Marketing (American Marketing Association) 2016
Art of Marketing (American Marketing Association) 2016Art of Marketing (American Marketing Association) 2016
Art of Marketing (American Marketing Association) 2016
 
The Ten Minute Guide to Getting Found on the Internet for Restaurants and Hotels
The Ten Minute Guide to Getting Found on the Internet for Restaurants and HotelsThe Ten Minute Guide to Getting Found on the Internet for Restaurants and Hotels
The Ten Minute Guide to Getting Found on the Internet for Restaurants and Hotels
 
Creating interest based content for google discover
Creating interest based content for google discoverCreating interest based content for google discover
Creating interest based content for google discover
 
Seo presentation revised(2)
Seo presentation revised(2)Seo presentation revised(2)
Seo presentation revised(2)
 

Semelhante a Introduction to SEO

SEO Copywriting for Humans
SEO Copywriting for HumansSEO Copywriting for Humans
SEO Copywriting for Humans
Melanie Seibert
 
Webmarketing123 The Myth and Math of SEO
Webmarketing123 The Myth and Math of SEOWebmarketing123 The Myth and Math of SEO
Webmarketing123 The Myth and Math of SEO
DemandWave
 
Sample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniquesSample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniques
Sean Si
 

Semelhante a Introduction to SEO (20)

SEO Copywriting for Humans
SEO Copywriting for HumansSEO Copywriting for Humans
SEO Copywriting for Humans
 
5 SEO Mistakes that are Costing you Millions (Travel Edition)
5 SEO Mistakes that are Costing you Millions (Travel Edition)5 SEO Mistakes that are Costing you Millions (Travel Edition)
5 SEO Mistakes that are Costing you Millions (Travel Edition)
 
SEO For Beginners
SEO For BeginnersSEO For Beginners
SEO For Beginners
 
The importance of SEO in Internet Marketing
The importance of SEO in Internet MarketingThe importance of SEO in Internet Marketing
The importance of SEO in Internet Marketing
 
Webmarketing123 The Myth and Math of SEO
Webmarketing123 The Myth and Math of SEOWebmarketing123 The Myth and Math of SEO
Webmarketing123 The Myth and Math of SEO
 
5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakes that are Costing you Millions (Finance Edition)
 
Bad seo habits meet up
Bad seo habits meet upBad seo habits meet up
Bad seo habits meet up
 
Bad SEO Habits Meetup
Bad SEO Habits MeetupBad SEO Habits Meetup
Bad SEO Habits Meetup
 
Sample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniquesSample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniques
 
Sample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniquesSample 8 actionable on site optimization techniques
Sample 8 actionable on site optimization techniques
 
Seven Quick Wins to Increase Traffic in Google
Seven Quick Wins to Increase Traffic in GoogleSeven Quick Wins to Increase Traffic in Google
Seven Quick Wins to Increase Traffic in Google
 
Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013Maximizing Your SEO Results - June 2013
Maximizing Your SEO Results - June 2013
 
The Intimacy of User Experience
The Intimacy of User ExperienceThe Intimacy of User Experience
The Intimacy of User Experience
 
Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013Maximizing Your SEO Results Seminar 2-14-2013
Maximizing Your SEO Results Seminar 2-14-2013
 
Guaranteed Rankings and other SEO Myths
Guaranteed Rankings and other SEO MythsGuaranteed Rankings and other SEO Myths
Guaranteed Rankings and other SEO Myths
 
Liiieeezzzllleee 
Liiieeezzzllleee Liiieeezzzllleee 
Liiieeezzzllleee 
 
Seo terminology - Digital Marketing Courses by Victorrious Digiital
Seo terminology - Digital Marketing Courses by Victorrious Digiital Seo terminology - Digital Marketing Courses by Victorrious Digiital
Seo terminology - Digital Marketing Courses by Victorrious Digiital
 
SEO Code-Breaking: How Smarter Content Leads to Better Search Rankings
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsSEO Code-Breaking: How Smarter Content Leads to Better Search Rankings
SEO Code-Breaking: How Smarter Content Leads to Better Search Rankings
 
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses
 
The Myth & Math About SEO
The Myth & Math About SEOThe Myth & Math About SEO
The Myth & Math About SEO
 

Mais de alledia (14)

Joomla Beginner Template Presentation
Joomla Beginner Template PresentationJoomla Beginner Template Presentation
Joomla Beginner Template Presentation
 
Make great tutorial and product videos
Make great tutorial and product videosMake great tutorial and product videos
Make great tutorial and product videos
 
How to Train Your Drupal Clients
How to Train Your Drupal ClientsHow to Train Your Drupal Clients
How to Train Your Drupal Clients
 
Training for CMS Clients
Training for CMS ClientsTraining for CMS Clients
Training for CMS Clients
 
Writing Good Web Content
Writing Good Web ContentWriting Good Web Content
Writing Good Web Content
 
Joomla and Magento
Joomla and MagentoJoomla and Magento
Joomla and Magento
 
Congressional Letter
Congressional LetterCongressional Letter
Congressional Letter
 
Alflga Delegation Ltr 11 3 09
Alflga Delegation Ltr 11 3 09Alflga Delegation Ltr 11 3 09
Alflga Delegation Ltr 11 3 09
 
North Hall Connector
North Hall ConnectorNorth Hall Connector
North Hall Connector
 
Introduction to Joomla SEO
Introduction to Joomla SEOIntroduction to Joomla SEO
Introduction to Joomla SEO
 
Advanced SEO
Advanced SEOAdvanced SEO
Advanced SEO
 
Joomla SEO Presentation by FloatingWorld.ca
Joomla SEO Presentation by FloatingWorld.caJoomla SEO Presentation by FloatingWorld.ca
Joomla SEO Presentation by FloatingWorld.ca
 
JoomlaExpo Presentation on Security by Tom Canavan
JoomlaExpo Presentation on Security by Tom CanavanJoomlaExpo Presentation on Security by Tom Canavan
JoomlaExpo Presentation on Security by Tom Canavan
 
Joomla Seo Presentation
Joomla Seo PresentationJoomla Seo Presentation
Joomla Seo Presentation
 

Último

Último (20)

Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Introduction to SEO

  • 1. Introduction to SEO Steve Burge December 5th, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.