•
•
• WE THEN LOOK AT SOME OF THE KEY STRATEGIES AND TACTICS THAT NIKE HAS USED THROUGHOUT THEIR
MARKETING CAMPAIGNS, SUCH AS USING CELEBRITY ENDORSEMENTS, CREATING MEMORABLE VISUALS, AND
LEVERAGING SOCIAL MEDIA TO REACH THEIR TARGET AUDIENCE.
• FINALLY, WE EXAMINE THE IMPACT OF NIKE'S MARKETING CAMPAIGNS AND HOW THEY HAVE HELPED TO
BUILD BRAND LOYALTY AND DRIVE SALES.

"JUST DO IT"
• NIKE HAS BEEN ONE OF THE MOST SUCCESSFUL AND ICONIC
BRANDS OF THE PAST FEW DECADES, AND THEIR MARKETING
CAMPAIGNS HAVE PLAYED A MAJOR ROLE IN THEIR SUCCESS.
FROM THEIR ICONIC "JUST DO IT" SLOGAN TO THEIR
COLLABORATIONS WITH MAJOR ATHLETES.
• THE “JUST DO IT” CAMPAIGN FEATURES STORIES OF ATHLETES
WHO HAVE OVERCOME DIFFICULT CHALLENGES TO REACH THE
HIGHEST LEVELS OF THEIR SPORT. THESE STORIES ARE
INSPIRING, AND THEY SHOW VIEWERS THAT ANYTHING IS
POSSIBLE.
• THE CAMPAIGN ALSO FEATURES ATHLETES WHO HAVE
ACHIEVED A HIGH LEVEL OF SUCCESS BY PUSHING
THEMSELVES TO THEIR LIMITS. IT’S A MESSAGE OF HARD
WORK AND DEDICATION, WHICH IS SOMETHING THAT
RESONATES WITH VIEWERS OF ALL AGES AND BACKGROUNDS
WHICH HAS BEEN AN EFFECTIVE MARKETING TACTICS TO
BUILD THEIR BRAND AND DRIVE SALES.

•

• ANOTHER KEY STRATEGY THAT NIKE HAS USED IS CREATING MEMORABLE VISUALS. BY USING
BOLD COLORS, CATCHY SLOGANS AND EYE-CATCHING DESIGNS, NIKE HAS BEEN ABLE TO
CREATE VISUALS THAT PEOPLE CAN EASILY REMEMBER AND ASSOCIATE WITH THE BRAND.

•

NIKE’S “JUST DO IT” CAMPAIGN IS INSPIRING ATHLETES OF ALL AGES,
BACKGROUNDS, AND ABILITIES TO REACH THEIR FULL POTENTIAL. NO
MATTER WHAT YOUR GOALS ARE, YOU CAN ACHIEVE THEM IF YOU PUT
IN THE WORK. #JUSTDOIT #NIKE #ACHIEVEYOURGOALS.THIS
CAMPAIGN HAS BEEN INCREDIBLY SUCCESSFUL BECAUSE IT HAS
RESONATED WITH VIEWERS AND HAS MADE A POWERFUL STATEMENT
ABOUT THE IMPORTANCE OF PUSHING YOURSELF TO REACH YOUR FULL
POTENTIAL