Sosi Strategy Speaking Prep Guide
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This presentation is a work in progress that provides an overview of speaking methodology for new speakers. It is based on Sun Tzu's Art of War and Gary Gagliardi's book, "Making Money by Speaking." It relies on becoming a spokesperson not a salesperson.You have to download it to get to the notes that make the presentation worth having. Please provide your feedback.
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Sosi Strategy Speaking Prep Guide
- 1. Making Money by Speaking The Spokesperson Strategy for Marketing Your Expertise I will touch my audience's emotions and become their champion by connecting my life story with their interests. I will understand their situation and make my speech relevant to their hopes and fears. In all this I will connect first with our similarities and then enhance our relationship by highlighting the differences wherein we may learn from one another.
- 2. Is this you?
- 3. Our Natural Response to Change
- 4. There’s No Reward for Going Unnoticed
- 5. 8 Steps to Becoming a Spokesperson
- 6. The Method
- 7. 1
- 10. Start from where you are…
- 11. 2
- 12. Your Experience May Vary
- 14. Common Ground of Shared Needs
- 15. Our Mutual Goals
- 16. Your Character Caring Intentions Intelligence Judgment Trustworthy Reputation Discipline Reliability Courage Fortitude
- 17. The Skills We Can Share
- 19. 5 Ways to Connect with Your Audience Common Ground Changes Character Similar Goals Helpful Skills
- 20. 5 Ways to Highlight Your Differences New Perspective of Situation New Perspective on Change Changing Character New Skills Their Success Matters
- 21. Connect First, Move Forward Second
- 22. The Story Template: 15 Questions
- 28. Make Three Lists Connections Differences Life Lessons Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission
- 29. Your Story
- 30. Your Passion
- 31. 3
- 33. Typical Topics
- 34. More Interesting Topics Your unique interest of sailing the stormy seas Corporate needs of navigating stormy economic times How to navigate economic storms like a seasoned sailor.
- 35. 4
- 36. Your Core Product is - YOU
- 37. Start Small
- 38. Success Requires Audience Action
- 39. 5
- 40. The Eight Key Steps Unaffiliated clubs Affiliated organizations Local businesses Educational institutions Local conventions Seminars promoters Your own seminars Corporate marketplace
- 41. Other Ways to Get an Audience
- 42. One Rung at a Time
- 43. 6
- 46. Using Repetition
- 48. 7
- 49. From Confusion to Organization
- 50. Equipment
- 52. 8
- 53. Game Day
- 54. Meet Organizers and Attendees
- 55. Room Setup
- 56. The Spokesperson Creed for Trainers
- 57. GROUND: Find Common Ground
- 58. CLIMATE: The Changing Times
- 60. METHODS: Skills
- 62. Let your journey begin. A journey of a thousand miles begins with a single step…
Notas do Editor
- Welcome to this introduction of Gary Gagliardi’s award winning book “Making Money by Speaking.” This work articulates the spokespersons model for moving people to action. This presentation makes no attempt to cover all the material presented in the book. I will offer a preview of the material that incorporates the key elements of strategy with the profession of speaking. The clever reader will find the entire model is perfectly aligned with Sun Tzu’s “The Art of War.” For more information about this topic, the Art of War, or strategy, please visit www.scienceofstrategy.com. You are viewing this presentation because you have a passion that compels you to speak out. You hope to change the world, improve your part of the world, enhance your professional relationships, and improve your income. I have that passion as well and want to share with you the most profound approach to speaking I have ever found. I am a former professor, an educator, and professional speaker. I was trained to present material for nearly two decades and yet something was always missing. Sun Tzu and Gary’s Spokesperson’s Strategy has filled that gap.