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Social Media Marketing offers the opportunity to engage your members, cultivate your constituents and further your mission. Social media is where your members are engaging in significant conversations every day. Social media is no longer a fad, it's the new form of communication, it's the new town square. Churches need to be there! Let us who you why and how.
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Social Media Education for the One Trillion Dollar Spender
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Mais de Aliza Sherman
Presentation made at THC Fair about cannabis for health and wellness, a brief history of why cannabis was made illegal, women's uses of cannabis and hemp throughout history and some of the women in the cannabis industry today.
Women and Cannabis: History, Herstory and Health
Women and Cannabis: History, Herstory and Health
Aliza Sherman
A presentation at the Anchorage Cannabis Business Association (ACBA) about the cannabis industry and job opportunities in the various segments of this emerging industry.
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Elevate Your Career: Job Opportunities in Cannabis
Aliza Sherman
Slides from my presentation for American Association of Nurse Anesthetists Fall Leadership Academy #AANAFLA in Chicago.
Social Media for Communications and Community
Social Media for Communications and Community
Aliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
10 Ways to Hit Harder with Social Media
10 Ways to Hit Harder with Social Media
Aliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social Media Checkup and Social Media Advertising
Social Media Checkup and Social Media Advertising
Aliza Sherman
Presented at SXSW 2016 with Beth Kanter. About Tech Wellness, Mindful Tech, and having a better relationship for your tech to be happier and healthier. From the upcoming book, "The Happy Healthy Nonprofit" - but not just for nonprofits!
Go Reboot Yourself: Get a Grip on Your Tech
Go Reboot Yourself: Get a Grip on Your Tech
Aliza Sherman
What Beth Kanter and I are hearing from people working in the nonprofit sector about stress, burnout, self-care and wellness at work. Includes 10 powerful techniques to help avoid burnout and get more energy for 2016! Learn more about our book of the same name at healthyhappynonprofit.org.
A Happy Healthy Nonprofit: 10 Tips for Impact Without Burnout
A Happy Healthy Nonprofit: 10 Tips for Impact Without Burnout
Aliza Sherman
My keynote presentation at Macaroni Kid Meetup in Ft. Lauderdale on Personal Branding, marketing yourself and reaching out to your audiences and your local media.
YOU are a Brand: How to get noticed and get known!
YOU are a Brand: How to get noticed and get known!
Aliza Sherman
Learn about the best apps for productivity, creativity, time management and communications as well as the good habits we need to develop to use them well. Web pioneer Aliza Sherman will talk about the trends, applications and best practices for the way we communicate online including social media. Presented as the closing keynote at the National Federation of Press Women's annual conference in Anchorage, Alaska. #NFPW15AK
The Future of Communications in Our Ultra Connected Social Media World
The Future of Communications in Our Ultra Connected Social Media World
Aliza Sherman
My presentation at Overland Expo introducing the concept of crowdfunding for travel - with an emphasis on having a purpose greater than just the trip. Lays out elements of a crowdfunding campaign. Case study: The Goddess Project.
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding Campaign
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding Campaign
Aliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
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Managing Your Social Media Footprint for Low Stress and High Impact
Aliza Sherman
My presentation to Alaska Women's Leadership Forum on the topic of Courage. Courage is a series of choices and once you make a choice, it becomes a series of steps. We all are courageous every day. Choose #courage.
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Choosing Courage - Life is a Series of Choices. What do you choose?
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The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
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PowerTools for Business are the advice we hear a million times and never put into action. Now's the time to transform your business. From a speech I gave in Anchorage, Alaska for Alaska Department of Transportation Civil Rights Office.
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Digital Marketing for Building Your Crowdfunding Network: Tactics for Engaging Community, presented in Powell, Wyoming for The Local Crowd
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Aliza Sherman
My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.
Digital Marketing to Humans: Invasions, Conflicts and Victories
Digital Marketing to Humans: Invasions, Conflicts and Victories
Aliza Sherman
My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.
If Digital Marketing Had a Crystal Ball - Future Tech
If Digital Marketing Had a Crystal Ball - Future Tech
Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
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Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...
Aliza Sherman
We have surrendered our lives to our technology. Or have we? This presentation given at the Enterprising Women conference explores how we can take charge of our tech, be more mindful, and change bad tech habits to create more space in our lives.
The Power of Unplugging: For Your Business, Your Life, Your Sanity
The Power of Unplugging: For Your Business, Your Life, Your Sanity
Aliza Sherman
Over the years, I've been asked to give my predictions of where things are going with the web, social and mobile and technology. For context: I've been online since 1987, started the first woman-owned, full-service Internet company in 1995, started an early social media marketing agency in 2006 (before we really called it that), started a social/mobile dev and consulting firm in 2010. Here are 4 tech/marketing trends I'm watching with fascination.
4 Tech and Marketing Trends for 2014 by Aliza Sherman
4 Tech and Marketing Trends for 2014 by Aliza Sherman
Aliza Sherman
Mais de Aliza Sherman
(20)
Women and Cannabis: History, Herstory and Health
Women and Cannabis: History, Herstory and Health
Elevate Your Career: Job Opportunities in Cannabis
Elevate Your Career: Job Opportunities in Cannabis
Social Media for Communications and Community
Social Media for Communications and Community
10 Ways to Hit Harder with Social Media
10 Ways to Hit Harder with Social Media
Social Media Checkup and Social Media Advertising
Social Media Checkup and Social Media Advertising
Go Reboot Yourself: Get a Grip on Your Tech
Go Reboot Yourself: Get a Grip on Your Tech
A Happy Healthy Nonprofit: 10 Tips for Impact Without Burnout
A Happy Healthy Nonprofit: 10 Tips for Impact Without Burnout
YOU are a Brand: How to get noticed and get known!
YOU are a Brand: How to get noticed and get known!
The Future of Communications in Our Ultra Connected Social Media World
The Future of Communications in Our Ultra Connected Social Media World
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding Campaign
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding Campaign
Managing Your Social Media Footprint for Low Stress and High Impact
Managing Your Social Media Footprint for Low Stress and High Impact
Choosing Courage - Life is a Series of Choices. What do you choose?
Choosing Courage - Life is a Series of Choices. What do you choose?
Content Marketing That Doesn't Kill Your Community
Content Marketing That Doesn't Kill Your Community
PowerTools for Business:
PowerTools for Business:
Digital Marketing for Building Your Crowdfunding Network : Tactics for Enga...
Digital Marketing for Building Your Crowdfunding Network : Tactics for Enga...
Digital Marketing to Humans: Invasions, Conflicts and Victories
Digital Marketing to Humans: Invasions, Conflicts and Victories
If Digital Marketing Had a Crystal Ball - Future Tech
If Digital Marketing Had a Crystal Ball - Future Tech
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...
The Power of Unplugging: For Your Business, Your Life, Your Sanity
The Power of Unplugging: For Your Business, Your Life, Your Sanity
4 Tech and Marketing Trends for 2014 by Aliza Sherman
4 Tech and Marketing Trends for 2014 by Aliza Sherman
Social Media Is...
1.
Social Media is...
2.
OVERLOAD
3.
Can Social Media
help with...
4.
Taking Action? Volunteering?
Donating?
5.
Social Media is
intimate...
6.
Conversation
7.
8.
Sharing News Recruiting
Friends
9.
Social Media is...
10.
Person-to-Person Fundraising
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Common Nonprofit Tools...
26.
Direct Mail List
27.
Phone List
28.
Email List
29.
The future is
now...
30.
Social Media Friends,
Fans, Followers
31.
Mobile List
32.
Avatar List
33.
Social Media is...
34.
Connection Community Creation
35.
36.
37.
38.
39.
The Old Way
Staff-driven
40.
The New Way
People-driven
41.
The Tools
42.
The Old Way
press releases
43.
The New Way
Social Media Releases
44.
SM Releases are
multimedia
45.
SM Releases are
sharable
46.
The Old Way
telephone trees
47.
The New Way
Social Networks
48.
The Old Way
direct mail
49.
The New Way
Blogs and...
50.
...RSS Feeds
51.
The Old Way
print ads
52.
The New Way
Facebook Social Ads
53.
Facebook Social Ads
54.
Facebook Social Ads
55.
Facebook Social Ads
56.
The Old Way
word of mouth
57.
The New Way
Microblogs
58.
59.
But is Social
Media good for...
60.
$$$
61.
The Old Way
house parties
62.
The New Way
Facebook Causes
63.
Twestivals 202 cities
around the world $250,000 USD raised for charity: water
64.
65.
Tweetsgiving $10,000 USD
raised in 48 hours
66.
Second Life Fundraising
American Cancer Society Relay for Life in Second Life Raised: L$43,408,587 in Linden™ Over $180,000 USD
67.
The Daniela Project
Goal: $5000 Raised: $16,880.60 USD
68.
69.
70.
Social Media is...
71.
HERE
72.
Aliza Sherman Conversify
Alaska Wyoming Colorado UK www.conversify.net [email_address]