This document provides guidance on how to set up and run a successful crowdfunding campaign. It discusses using social media to promote crowdfunding campaigns, and the key elements of a campaign including the platform, story, video, perks, and updates. It also presents a case study of the successful Goddess Project campaign. The main tips are to craft a compelling story, use video to connect emotionally, carefully design reward tiers, and provide regular updates and milestones to keep supporters engaged throughout the campaign.

1. Crowdfund Your Travel
or Project:
How to set up and run a
crowdfunding campaign
Aliza Sherman!
@alizasherman!

2. 1. Crowdfunding & Social Media
2. Elements of Crowdfunding
3. Pick Your Platform
4. The Importance of Storytelling
5. Case Study:
The Goddess Project

3. 5. Crowdfunding!
!
1. Internet!
4. Crowdsourcing!
!
3. Social Media!
!
2. Web!

4. Social Media & Crowdfunding
Crowdfunding evolved out of
crowdsourcing which came into
existence because of the Internet and
our ability to connect to many people
through social networks.
Without social media connections, it
can be more challenging to put a
crowdfunding campaign into motion.

5. Social Media supports Crowdfunding

6. Social Networks
Video Sharing
Image Sharing
Blogs
Location-based
Types of Social Media

7. Don’t put all your eggs in the
social media basket.

8. Email lists may actually be more
important than social media.

9. Elements of
Crowdfunding

10. Crowdfunding Elements
Campaign – What you are asking for,
why you’re asking, what you’ll do.
Platform – The tool you use to
manage your campaign.
Asking – Who you’re asking.

11. Crowdfunding Parts
Story – Informative messaging.
Video – The emotional sales tool.
Perks – Carefully constructed list of
benefits for each level of investment.
Updates – Engaging and activating your
fans and funders.

12. Tools to Boost Your Campaign
1. Your email list
2. Your media list
3. Your social networks
4. Advertising
5. Your fans’ & funders’ contacts

13. Pick Your Platform

14. Kickstarter

15. Kickstarter

16. IndieGoGo

17. IndieGoGo

18. Trevolta

19. Trevolta

20. The Importance
Of Storytelling

21. A strong crowdfunding campaign story
incorporates:
² The Idea/Need
² The Team
² The Vision
² The Challenge
² The Rewards
The Importance of Storytelling

22. And Emotion!

23. • What is your idea?
• Why is it important?
• Why should anyone care?
The Idea/Need
Idea/Need

24. • Who are the key players?
• What are their credentials?
• Why should we trust you?
The Team
Idea/Need
Team

25. • What is your vision for the outcome
of the project?
• How do you plan to get to
that outcome?
• How can others help you
get there?
The Vision
Idea/Need
Team
Vision

26. • What is the greatest challenge you
must overcome?
• How will you address that
challenge head on?
• How will you empower
others to help you meet
the challenge?
The Challenge
Idea/Need
Team
Vision
Challenge

27. • What good will come of
this project?
• What ways will you reward
your supporters?
• What happens when the
funds run out?
The Rewards
Idea/Need
Team
Vision
Challenge
Rewards

28. A Crowdfunding
Case Study

29. The Goddess Project

31. Consistent Branding

32. The Video Message

33. Don’t Underestimate Perks
Variety of levels (donation tiers).
Meaningful options.
Limited offers.
Tangible rewards.
Deliver them.

34. The Goddess Project Perks

35. The Goddess Project Perks

36. Don’t Underestimate Updates
Build enthusiasm.
Announce milestones.
Encourage sharing.
Be consistent.

40. An Editorial Calendar
1. Start with key dates. Work your way
backwards.
2. Craft clear calls to action.
3. Target specific audiences.
4. Schedule regular updates.
5. Announce milestones.
6. Increase frequency and urgency as
deadline approaches.
7. Remember to make the “Ask.”

41. Crowdfunding Success:
1. Purpose
2. Plan
3. Promotion

42. Your Need!
!
One way of thinking:"
!
Their money + !
word of mouth!
!
Your Idea!
!
Your Team!
!
Your Story!

43. Their Ability to Help!
!
Another way of thinking:"
!
Their participation
and investment!
!
Their Idea!
!
Their Buy-In!
!
Their Enthusiasm!
$
$
$
$
$
$

44. Questions
?
?
?
?
?
?

45. 45
Aliza
Sherman
alizasherman.com
@alizasherman
aliza@mediaegg.com
SlideShare.net/alizasherman