Linkedin Training - Advancment Your Profile.

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admin@TEIWebSolutions.com 604.506.6108 @alitavana
Hamandishi
How to advancement
your LinkedIn
account?
Ali Tavanayan
Director of TEI Web Solutions.
April 27th, 2015

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admin@TEIWebSolutions.com 604.506.6108 @alitavana Hamandishi

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Agenda
4:00 – 4:50 Why Social Media?
4:50 – 5:00 Break
5:00 – 6:30 LinkedIn Advancement

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You don’t need to take notes!
OAvailable on SlideShare.net
Search for “LinkedIn Advancement – Ali Tavana ”
ORegister for video link - to watch

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Ali Tavanayan Mahshid Amini Sarmad Mehrbood
Next event: June 26 – Capilano Room @ Capilano Mall - 6:00pm

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My Background
O Ali Tavanayan-far, Director of TEI Inc.
O Senior Web Development Project Manager
O PMP, MCSE, A+, e-commerce
O Running TEI Web Solutions. since 2002
O Software Engineering background
O Founder of Vancouver “Joomla” , “Magento”, & “Symfony” User Groups
(meetup.com)
O Speaker in “Web Not War”, Microsoft 2011 – 2011
O Developing extensions for Open Source Platform, SharePoint, and DNN
O Bridge application development for Win App & Web sites
O Lived in London & North Vancouver since 2001

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Why listen to me?

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It’s all about “my” personal
experience!
It can change your life
Please, contact professionals
for any inquiries.
Ali Tavanayan

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In my opinion
“mostly cultural difference”
Ali Tavanayan

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statistics:
O How many has LinkedIn Account?
O Completed over 50% ?
O How many are Computer specialist?
O How many people been here more than 1 year?
O How many knows about meetup.com?
O How many Web Developer? Programmer? System Administrator?

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What is social Networking?
O How to do networking?
O Over %85 of the Canadian jobs are NOT posted
officially. The go only through connections, and
networking.

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Who is he?

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Finding a job

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Finding a job is a process

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Finding a job
O Have realistic estimation & expectation
O Keep yourself up-to-date
O Focus on your strength
O Do not stock in a job that cause you:
O not be able not think, research, or update yourself
O If you started such a job, before you go to this job, make a
deadline for yourself.

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A Job
Requirement:
Canadian Job Experience
Catch-22
‫ﻣﺭﻍ‬ ‫ﺗﺧﻡ‬ ‫ﻭ‬ ‫ﻣﺭﻍ‬

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Work experience replacement:
O Relevant Work experience
O Education  BCIT
O Volunteer Job

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Thank you
O Volunteers
O Family
O Friends
O VIN Group
O MCS team

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Larger companies in BC
O EA Game
O Radical Entertainment
O Habanero
O Graphically Speaking
O 6S marketing
O Accenture’
O Jim Pattison
O BC Lottery, BC Liquor Store
O Telus,BC Hydro,
O Shaw, Rogers, …
O Blast Radius
O Sierra Wireless
O Vancouver Air Port
O KEG / Boston Pizza /

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How to do it?

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Job finding process
O Meetup.com
O vantug.com
O netbc.ca
O vanspug.org
O VanDev.org
O vancouver.sqlpass.org
O Socialize
O Events
O Register
O Update
O Portfolio
O Site
O New people
O Socialize
O Send Resume
O Add to Linked in
O Do Twits
O Be a Blogger
O Facebook
O Youtube
O MySpace
O Follow-up

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User Groups:
O Meetup.com
O Vantug.com
O netbc.ca
O VanSpug.org
O VanDev.org
O Vancouver.sqlpass.org
O Vancouver Joomla User Group
O Vancouver Magento User Group

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%95

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Learn to say:
• I don’t have pervious experience about this topic.
• I will study it and get back to you.
• I had similar experience, but not the exact one.
• I need to get back to you on this topic after some research.
• Unfortunately, it’s not in my comfort zone.

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Learn to be:
ON
• Communicate, Let them know (PST)
• Appointment / RSVP requests
• Waiting for answers / documents
TIME

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To do list - 1:
O Register in meetup.com
O Find your favorite groups
O Attending events
O Follow up
O Build experiences

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Break
10:00 minutes please.

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Content & the Code reference
O Thanks to Melonie Dodaro
O The main content comes from Melonie’s online
YouTube video. For more details please visit her web
site or get copy of her book.
O http://thelinkedincode.com/book/

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Overwhelmed !
O How many of you are like this?
O Keep our privacy! Only with close friends
O Each platform has special purpose
O 2 type of social medias:
O Make friends
O Make money
O Targeting
O Informational interview

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LinkedIn
O #1 business social network
O 2 new people join LinkedIn every seconds
O (Jan 2015) 9M in Canada using, 33M Canadians
populations (take out seniors, moms, students, kids, )….
O Average household income $109K
O People are 2X more confident on information found on
LinkedIn
O Trust the information
O 277% more effective to generate leads
O Almost everyone use it in wrong way!

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O Google me name  first thing in Google
O Who I am doing business with
O Most of people think this is only a online
resume site!

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3 step formula to LinkedIn Success
Get Found
Attract your
ideal client
/ employer
Stand out

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O 1- Get found
O You should be on page one
O 2- Attract your ideal client / employer
O 3- stand out
O 75M use Linkedin
O 99% use it wrong, poorly, crappie profile  easy
to stand out
O

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Get Found Attract your
ideal client
/ employer
Stand out

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Get Found – Key Words
O What people will use to find you offer
O Do NOT become creative !!
O General easy wording Web designer vs. Web
Developer
O 4 keyword describing exactly who you are &
optimize your profile about it

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4 key places to place keywords
O 1 – headline
O Huge weight to get found in searches
algorithm

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O 2- current work experience
O Same keywords from headline

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O 3- current work experience
O Same keywords from headline
O And Past work experience
O Is it your first time you do that job?
O At least one previous with main keywords
O If not, create a project base work experience

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O 4- Summery section
O # How many time you been viewed
O # show up in search results
O Instant moving up right after
O Monitor and improve

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Attract & Engage your ideal employer
Get
Found
Attract your
ideal client /
employer
Stand
out

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O Your profile must speak to your prospects
1- no more boring bio – write in 1st person
O Speak to individuals
O Rank for your name
O Identify who your ideal prospects are
O Share and show how you can help them
O Remember: WIIFM
O No body cares about me or you  make them remember
you
O Call to action
O Headline: call, email, download, watch this, go to , ..

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O It is not about you! Speak to your target audience
O How you can help?
O Create funnel
O Who are the ideal prospects ?
O Focus in your profile  target  know your target
market

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Stand Out
Get
Found
Attract
your ideal
client /
employer
Stand out

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Stand Out

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Stand Out
O Complete your profile
O Professional headshot
O Photos (not logo, not company, ..)
O Clean BGK, smile, real person
O Add video (a resume)
O People to know you, who u r
O See you in action
O Add skills – get endorsements  social proof &
search rank
O Social proof  recommendation

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LinkedIn CODE
O L – Listen  To your prospects
O I – Invest  Take time to finish it & optimize
O N – Need  Express the needs (focus)
O K – Keywords  To be on top of searches
O E – Enhance  Visual enhanced (video, photo)
O D – Develop  Lead generation campaign
O I - Initiate  Initiate & start conversation
O N- Nurture Build the relation first, add value

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LinkedIn CODE
O C – Connect  with alliances related in the field
O O – Offline  Start Information interviews
O D – Dedicate  every day if you are serious
O E – Etiquette  Personalize, Please, Grammar

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Q & A
O Contact Me if you have questions
Ali Tavanayan
604.506.6108
Ali@TEIWebSolutions.com

Linkedin Training - Advancment Your Profile.

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