A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.

1. An Introduction to Social Media for Charities

8. How do you market your charity?

9. Too Much Marketing It’s a fact that the average adult consumer is presented with more opportunities to spend money, in one 4-hour period than he was in thirty 24-hour periods just a decade ago. There is a mammoth amount of marketing ‘noise’ bombarding the consumer every day, vying for their discretionary income and their credit. In business-to-business marketing the same basic situation exists. Although, there is less cold call selling going on today than at any time I can recall, there is much more business-to-business marketing taking place.

13. Social Media & Inbound Marketing

14. Social Media

15. What Social Media Is Not It’s NOT what you’ve just eaten for breakfast It’s NOT going to take you all day...don’t worry we know you’re busy It’s NOT SELLING It’s NOT SELLING It’s NOT about celebrities It’s NOT an event...it’s a process It’s NOT a quick fix It’s NOT just for kids It’s NOT going to hide/solve a poor business plan or customer service ...or lunch ...or dinner

16. Social Media is ‘Inbound Marketing ’ What Social Media Is... Social Media is about engagement and conversation Social Media is about engagement and conversation Social Media is great for networking – as an enabler Social Media is about participation Social Media is not just about the tools – Needs business fundamentals and strategy Broadcast media Social media Broadcast Discussion One way Two way Repeating the message Adapting the message Entertaining Influencing / Involving Company creating Co-creating Public Relations Personal Relationship Governed Guided Static Dynamic

17. Twitter

21. YouTube

25. Flickr

28. Facebook

33. LinkedIn

36. Search Just Got Social

38. Marketing is Changing – Are You? Here are a few things you can do TODAY!

42. Thank you for listening