Web & Social Media Analytics Previous Year Question Paper.pdf
Incorporating student content at city- Diane Bell, City University
1. Incorporating student content at
City University London Library
Diane Bell, Research Librarian
City University London
www.city.ac.uk/library
GBP
2. www.city.ac.uk/library
Projects
• Read for Research – patron driven
acquisition based on research interests of
students
• Students as co-creators of employability
resources
• Student choice for Business training
workshops
3. www.city.ac.uk/library
What is crowdsourcing?
“In crowdsourcing, a community or “crowd”—
often organized online—is invited to participate
in tasks” (Shepherd, 2012).
“Crowdsourcing is an innovative way of
structuring certain tasks that harnesses the
power of many people” (Shepherd, 2012).
Shepherd, H. (2012). "Crowdsourcing". Contexts
11 (2), pp. 10-11.
6. www.city.ac.uk/library
Requests received
• Started November 2013
• Received approx. 620 requests
• Spent approx. £40,000
• Across all disciplines in the university
• Students are very enthusiastic on social media
• Very broad range of titles shows the diversity of
research at City
• Ebooks are becoming more popular especially in Law
10. www.city.ac.uk/library
Research student feedback
“Library support for research students has been excellent. I was
especially impressed with the #readforresearch campaign,
allowing research students to order books using a special library
fund.”
https://blogs.city.ac.uk/ludiprice/2014/05/08/read-for-research-
reading-list/
“Deepening research on info behaviour McQueen & The House
of Worth, thanks to #readforresearch @CityUniLibrary #citylis
#fashion.”
“Big thanks to @CityUniLibrary #readforresearch scheme, which
has helped keep my reading up to date.”
Quick and personalised service.
12. www.city.ac.uk/library
What is employability?
• The ability to obtain and retain a job.
• “.. a set of achievements, understandings and
personal attributes that make individuals more likely
to gain employment..” (Knight & Yorke, 2004).
• Soft skills such as: communication skills,
interpersonal skills & interpersonal skills.
• Being successful in the workplace through applying
skills, knowledge & experience.
13. www.city.ac.uk/library
Library Employability Group
Research best practice and develop
Library Services support for employability.
Embed employability in information
literacy provision.
Create employability support materials.
Build a small, current careers collection.
Produce a report and recommendations
for our Library Leadership Team.
14. www.city.ac.uk/library
Diversity at City
• We are located in Central London and focused on Business
and professional courses such as Law and Health. There are
also courses on Psychology, Journalism, Music & Creative
Writing etc.
• The University specialises in education, research and
enterprise for business and the professions and we are ranked
10th in the UK for graduate-level jobs and 12th for graduate
starting salaries.
• Approx 16,500 students (35% at postgraduate level), 47% are
international students from 150 countries & our staff are from
50 countries.
15. www.city.ac.uk/library
Approach
• Create student-centred employability resources informed by
experience- based design (as used in the NHS) and case
studies to enhance services.
• To use the experiences, narratives and ideas of participants.
• Development of collections, library guides and workshops as
part of our IL programme.
• Provide organic, evolving rather than static resources.
16. www.city.ac.uk/library
Engagement methods
• Survey on Survey Monkey sent to some selected students &
via Departmental Administrators (Law & Social Sciences &
Business).
• Follow up qualitative interviews with some respondents.
• Asked for feedback & ‘crowdsourced’ content on our new
Employability Library guide in terms of the design, content
and suggested resources.
18. www.city.ac.uk/library
IL: how can Library Services help? Library resources used
89
77
59
53
36
0 20 40 60 80 100
1
2
Study skills packages 36% Signposting other departments 53%
Workshops 59% Online employability guide 77%
Online resources 89%
Databases 25% Books 19%
Journals 19% Training 19%
Online guides 19%
19. www.city.ac.uk/library
Case study 1: Research student
Profile: Research student, self-employed, lived and worked
abroad, motivated by employability, social media and apps.
Key findings:
• Our Employability library guide is “a rich resource that should
be shared and heavily promoted”.
• Use social media page to promote apps such Feedly.
• Develop communities on LinkedIn, Mendeley for discussions.
• Offer Current awareness workshops as part of IL programme.
• Employability should be embedded in everything.
21. www.city.ac.uk/library
Library Guide feedback
“I think it looks great”. “An awesome guide”.
“It's a really well put together guide. Many thanks for
the hard work which went into putting it together”.
“More visuals and video content”.
Embed content in other guides.
“A very throrough and useful guide”
NGO/ government jobs.
Sign up via Twitter
Current awareness – market sectors
Expand company information section & descriptors
23. www.city.ac.uk/library
Workshops feedback
Bloomberg training.
“It was well explained and provided useful
information.”
Factiva & Marketline useful.
Detailed handouts to practice with afterwards.
Learned: “how to search for recent / up to date
information for both general industries, regions and
companies.”
“Where and how to find information effectively for job
interviews.”
25. www.city.ac.uk/library
Student choice
• Advertised via Moodle
• Only run workshops chosen by students
• Run by external providers
• Minimum of 20 students to sign up
• Permission sought to video capture the
presentation and upload to Moodle
• External trainers presenting, it is hoped that
as many students as possible do commit to
attending
27. www.city.ac.uk/library
Questions:
• To what extent can we adopt internal
crowdsourcing type practices with our
students in libraries?
• Which activities are more suited to this? Eg
collection development.
• Should they be paid for their work?
28. www.city.ac.uk/library
Conclusion
• Read for Research has been a strong brand & is very
popular with students.
• Students can influence service design if they engage.
• Can co-create within limits of time, money and
resourcing.
• Should students be paid for their input?
• Can be a challenge to incorporate all suggestions.
• Personal narratives & case studies are interesting but
are more difficult to use than quantitative data.
29. www.city.ac.uk/library
Thank you for listening:
any questions or discussion points?
Researcher guide: http://libguides.city.ac.uk/researchers
Employability guide: http://libguides.city.ac.uk/employability
Workshop booking website:
http://libcal.city.ac.uk
diane.bell.2@city.ac.uk
@dianelouisebell
Notas do Editor
The reading list is very diverse and indicates the breadth of research at City but is difficult to categorise into subjects.
Can be difficult to define.
Diane: We currently have a library Employability Group who have been creating a Careers collection, embedding employability in IL provision and creating an online employability guide. These are some of our objectives. We started by researching good practice in the NHS and at other Universities such as graduate attributes and IL as a basis for our work.
Alex: A little background about City University. Illustrate the complex starting point we found ourselves in when we started to look at providing one central resource.
Due in part to our central location near to the city we have an incredibly diverse student population. Of around 16500 students, 47% of these are international students from around 150 countries.
The University has developed a reputation as being a university focussed on business and the professions, health, law, business and librarianship . That’s not to say the there are no creative courses, there are also degree in Music, Journalism, Cultural Policy and Translation.
Alex: Before moving to City I worked for the NHS and had been undertaking a leadership programme. At the time that I we were starting to think about employability I was completing some work around service redesign and looking at how ‘experience based research’ was being used improve healthcare and engage patients by listening to stories, anecdotes and experiences to remould services to their needs
I circulated my reading to the Employability group and we all agreed that aspects of this approach could work in HE. Primarily we liked the idea that students would be working as ‘partners’ with us to create resources and training that was really useful rather than what we perceived to be useful.
Also we felt this approach might be a good opportunity to engage students with the service and this and future projects.
Diane: How did we engage with students and hear their stories? We used Survey monkey to design our survey of 16 questions. We wanted a mixture of free text boxes and some multiple choice to produce some quantitative data and charts and graphs.
Library Science, Business and Social Science students engaged most. We surveyed some international students because of City’s profile and UG, PG, researchers and staff. We held qualitative, informal, narrative interviews based on the questionnaire but in more detail to use as case studies. Also we asked for feedback and suggested resources on an online Library guide we decided to create as we wanted students to have input into this. This was done initially via a webform and on the virtual learning environment Moodle but is ongoing (there is still a feedback form on the guide).
Diane. We surveyed students and staff and the graphics give some insight into their attitudes to employability. The majority of our respondents were UG and taught PG students. We also had some Library and admin and academic staff and researchers. Some respondents study and work at the same time. In terms of responsibility, it was felt that it is mainly Careers who are responsible for assisting with employability. A high response was also that all University departments have some responsibility, then academic departments and Student Services and a third of respondents felt the Library also had a role.
It was felt by 90% of respondents that Library Services could help with employability through electronic resources but the response for an online employability guide was also high (77%).
Workshops were also quite popular (60% ) and it is important for us to highlight other services such as Careers.
In terms of Library resources used for job searching, this was quite evenly spread. A slightly higher proportion favoured databases but the other resources such as books, journals, online guides were very similar.
Diane - Following our survey, we interviewed some students to develop some narrative case studies and tried to use experience based design techniques by showing them our online guide. Our first case study was a research student who has lived and worked abroad. She is a consultant and has her own business and is studying for a PhD.
Our student is very interested in employability and is a heavy user of social media and apps. She is very keen on Twitter, her favourite app is Evernote and she uses Feedly for her work.
She was impressed with our online Employability guide and felt it was a rich resource and should be promoted. She thinks that the Library should offer employability workshops in its IL programme and employability should be embedded in everything from open days onwards. Networking and communities on LinkedIn and Mendeley are also useful for us to promote employability (some lecturers use Mendeley to promote resources already).
Alex She expected for university depts to work together seamlessly, when we know in reality its quite different to that. Her experiences emphasised to us that collaboration is central to our project.
She depended on academics to signpost to useful information. This is something we hadn’t initially considered, we are now share the resource with academics via the SLs and in the LibGuide for academic staff . It is difficult for us to provide support for international careers.
This was a third year student soon to graduate in Journalism.
She felt the key to her getting a graduate job would be down to a mixture of soft skills and academic qualifications, from this feedback we were initially unsure how we could assist with teaching soft skills. However, we have an online study skills package called skills4studycampus and we have showcased this on our Library Employability guide.
Diane: We designed our new employability library guide using the LibGuides software. We can use this guide in our information literacy workshops. The Library Employability group decided the initial structure. We have a feedback form on home page of the guide which links to a webform. We sought feedback on the guide via Moodle, the virtual learning environment from Law students , Business students and Social Sciences and Library Science students. We had feedback from most groups except Law. We wanted some of the content to be ‘crowdsourced’ from students, in terms of recommending resources. The feedback was largely very positive “It's a really well put together guide. Many thanks for the hard work which went into putting it together”. The section the students would like to see more development of is the Finding company information page in terms of content, structure and resource descriptions.
Alex:
As you can see from our case studies, information skills for employability and job searching came up time and time again. We were aware that careers already had a programme of workshops around employability and want to duplicate anything that they provided.
To meet this need we developed three training courses which are continuing to be developed after feedback. These were focused around using library resources to help your job hunt or to investigate careers. We also wanted to show how practical search skills are will benefit your in the working world and the importance of evaluation and using credible sources.
Researching company information – using business databases such as marketline/factiva/ business source complete to do this.
Current Awareness – Access to news in your country or sector.
Managing your social media
At the same time we were piloting our LibCal booking software which made it easier for us to promote our training as we can now embed fancy widgets into our pages for us to promote the training and for students to book onto the training – all in all they look more professional
To move forward with this we are also looking at the embed aspects of employability in IL provision.
Diane Thank you very much for listening. Some links to our resources on the slide. Happy to take any questions of discussion points.