Lean Experiments for Agile Teams

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Alissa Briggs

Corporate training for top tech companies

Design

@alissadesigns
1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
HOW TO

2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
@alissadesigns

3. HYPOTHESES
If we do _________,
then __% of people
will _____________
@alissadesigns

4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
@alissadesigns

CONCIERGE
WIZARD OF OZ
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
More at alissabriggs.com/experiment-grid
CHANNEL TEST
BLOG POST
HIGH HURDLE
@alissadesigns

@alissadesigns
CHALLENGE
INCREASE
COMPLETION OF
ASSIGNED TASKS

Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 75% of people
will click through the task link.
Manually send daily digest
email we hand-craft.
% who clickthrough

TURN DATA
INTO
DECISIONS
2
@alissadesigns

MAKE A DECISION
ASK “WHY?”
BE HONEST
@alissadesigns

From: http://www.itinfo.am/eng/agile-project-management/

Align on goal
Experiment
#1
Experiment
#2
Experiment
#3
Experiment
#4
Experiment
#n
Lean Experiment
From: http://www.itinfo.am/eng/agile-project-management/

@alissadesigns
GOAL: INCREASE FIRST SESSION DURATION
SPRINT 1 SPRINT 2 SPRINT 3
+ Measure sample project + Measure video demo
Sample Project Video Demo Setup Wizard

@alissadesigns
EXPERIMENTS
BETTER DECISIONS
=

@alissadesigns
HOW MIGHT WE GET
DESIGN INVOLVED
EARLIER?

1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
EXPERIMENT YOUR
WAY TO SUCCESS
@alissadesigns

EXPERIMENT
WITH
EXPERIMENTS
@alissadesigns

@alissadesigns
alissabriggs.com/experiment-grid
EXPERIMENT GRID
plangrid.com/jobs
EXPERIMENT WITH US

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Lean Experiments for Agile Teams

1. LEAN EXPERIMENTS @alissadesigns FOR AGILE TEAMS

2. @alissadesigns HEAD OF DESIGN PLANGRID ALISSA BRIGGS

9. WHY EXPERIMENT? @alissadesigns

14. @alissadesigns 1. RUN GOOD EXPERIMENTS 2. TURN DATA INTO DECISIONS 3. EXPERIMENT EVERYWHERE HOW TO

15. RUN GOOD EXPERIMENTS 1 @alissadesigns

16. @alissadesigns START WITH A CHALLENGE

17. EXPERIMENT GRID @alissadesigns

18. @alissadesigns

19. 1. IDEAS @alissadesigns

20. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns

21. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns

22. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns

23. CONCIERGE WIZARD OF OZ IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST More at alissabriggs.com/experiment-grid CHANNEL TEST BLOG POST HIGH HURDLE @alissadesigns

24. @alissadesigns CHALLENGE INCREASE COMPLETION OF ASSIGNED TASKS

25. Create a daily digest for users showing their task list. People will interact with the daily digest email. If we send them a daily digest email, then 75% of people will click through the task link. Manually send daily digest email we hand-craft. % who clickthrough

26. @alissadesigns

27. Create a daily digest for users showing their task list. People will interact with the daily digest email. If we send them a daily digest email, then 30% of people who open the email will click through the task link. Manually send daily digest email we hand-craft. % who click through 2% who opened the email clicked through task link

28. TURN DATA INTO DECISIONS 2 @alissadesigns

29. BE HONEST @alissadesigns

30. ASK “WHY?” BE HONEST @alissadesigns

31. MAKE A DECISION ASK “WHY?” BE HONEST @alissadesigns

32. Create a daily digest for users showing their task list. People will interact with the daily digest email. If we send them a daily digest email, then 30% of people who open the email will click through the task link. Manually send daily digest email we hand-craft. % who click through 2% who opened the email clicked through task link

33. AGILE @alissadesigns EXPERIMENTS +

34. From: http://www.itinfo.am/eng/agile-project-management/

35. Align on goal Experiment #1 Experiment #2 Experiment #3 Experiment #4 Experiment #n Lean Experiment From: http://www.itinfo.am/eng/agile-project-management/

36. @alissadesigns GOAL: INCREASE FIRST SESSION DURATION SPRINT 1 SPRINT 2 SPRINT 3 + Measure sample project + Measure video demo Sample Project Video Demo Setup Wizard

37. @alissadesigns EXPERIMENTS BETTER DECISIONS =

38. EXPERIMENT EVERYWHERE 3 @alissadesigns

39. @alissadesigns START WITH A CHALLENGE

40. @alissadesigns HOW MIGHT WE GET DESIGN INVOLVED EARLIER?

41. @alissadesigns

42. @alissadesigns

43. @alissadesigns EXPERIMENT EVERYWHERE

44. 1. RUN GOOD EXPERIMENTS 2. TURN DATA INTO DECISIONS 3. EXPERIMENT EVERYWHERE EXPERIMENT YOUR WAY TO SUCCESS @alissadesigns

45. EXPERIMENT WITH EXPERIMENTS @alissadesigns

46. @alissadesigns alissabriggs.com/experiment-grid EXPERIMENT GRID plangrid.com/jobs EXPERIMENT WITH US

47. @alissadesigns

48. @alissadesigns BONUS EXPERIMENT