Tedx brum talk digital by default 8 june 2013 millenium point birmimgham
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TedxBrum talk by Alison Smith of Pesky People on digital by default agenda and digital exclusion. It presents the statistics and how disabled and deaf people are using thie internet.
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Semelhante a Tedx brum talk digital by default 8 june 2013 millenium point birmimgham
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Tedx brum talk digital by default 8 june 2013 millenium point birmimgham
- 1. TEDxBrum Talk 8 June 2013 Millenium Point, Birmingham Digital by Default Alison Smith http://tedxbrum.org/the-event/ @peskypeople
- 2. Digital by Default: Disability is the main cause of digital exclusion ... yet the internet also gives us freedom
- 3. UK Stats: Disability the reality: * Office for Disability Issues “2012 Legacy for Disabled People: Inclusive and Accessible Business” http://bit.ly/UGDKaN Consumer Market (2008)Disabled people £80Bn* Older people £97Bn* UK population 63.2m 1:6 are Disabled = 11.2m 10% are carers By 2033 23% of the population will be 65+
- 4. Give people what they want not what they need Doctor Who Experience and lack of access
- 5. Samantha’s blog: http://www.peskypeople.co.uk/2011/05/dr-who-experience/ Samantha No access info on Doctor Who Experience Website No info from ticket agency Staff asked for driving license (when registered blind) Given ipad with SUBTITLES on it Result: BBC made changes + invited her back as their guest Added Audio Description to interactives Added access info online Allowed extra time in the exhibits Large print guides available
- 6. Samantha - Doctor Who Experience, Spring 2011 http://youtu.be/61o5O5lNAZs
- 7. David Company: Ikea card machines screwed down unable to reach & no induction loop Result: Ikea investigated and changed card machine terminals in all their stores Induction loop installed with mic at crotch height... One blog impacts nationwide David’s blog: http://www.peskypeople.co.uk/2011/05/ikea-dont-seem-to-like-disabled-people-muc
- 8. Suzie Bought car insurance online requested SMS breakdown number insurance cancelled told friends on facebook Result: 1 week later insurance reinstated national SMS breakdown service installed for deaf and hard of hearing people One blog impacts nationwide. Suzie’s blog http://www.peskypeople.co.uk/2011/07/refused-car-insurance-because-of-deafness/
- 9. It’s all about good customer service - they won’t complain or contact you - they will be telling their friends on facebook + twitter!
- 10. Sources: Office for National Statistics Internet Access Quarterly Update May 2013 Q1 2013: http://bit.ly/17qgVRQ
- 11. Digital by Default 53% of people who have a disability have NEVER used the internet [2013] that’s 3.7m disabled adults Compared with 9% non-disabled people who have never used the internet [7.1m] Disabled people are 3 times more likely to NEVER use the internet than non- disabled people 15% aged over 75 years who last used the Internet more than 3 months ago 34% of adults 75 yrs+ have never used the internet. That’s 1.6m people. Sources: Office for National Statistics Internet Access Quarterly Update May 2013 Q1 2013: http://bit.ly/17qgVRQ
- 12. Digital by Default • unemployment / povety • cost of getting online • (lack of) accessiblilty of laptop / tablet / mobile phone • no information from technology providers • cost of technology - adaptations/software • inaccesssible website / apps / games • failure to build in access to new products • communication • broadbad is a ulility • need affordable technology (screenreaders £1K, eyetracking £8K) • build access into design brief information in right format at right time • train staff • pay disabled people to user test • make your service on + offline accessible • communicate in the right way X ✓
Notas do Editor
- In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h a ve never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
- The stats speak for themselves. We are an economic force not to be ignored with a combined market was worth £100billion in 2010. If you look at it from an employment point of view there were 7 million disabled people of working age in 2008. It has been hard to find up to date statistics on this one so if anyone can signpost me that would be great! Bear in mind of that £100billion 1/4 of business is lost to inaccessible websites and services e.g. buildings and customer service. 1 : 3 people know a disabled person in their family or friends and with a growing ageing population it means that if we don’t start to address digital accessibility issues right now a huge chunk of the population getting older will be locked out. Source : Office for Disability Issues - 2012 Legacy for Disabled People: Inclusinve and Accessible Business http://bit.ly/UGDKaN
- In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h a ve never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
- In order to be successful at implementing *digital by default* you need to understand both statistics and the issues of digital discrimination. The solutions you will find by working with the very people who are excluded. The Office for National Statistics Internet Access Quarterly Update just released and these stats are taken from a blog post by Rich Watts and ONS Arbitrary Constant: http://bit.ly/TlFSXg @rich_watts | Office for National Statistics Internet Access Quarterly Update, 2012 Q2: http://bit.ly/PKXJBC * 3.9million peopl e h ave never used the internet of that 3.9m that’s 34% of ALL disabled adults. That’s 1 : 3 * Non disabled people the figures are 1 : 10 that have never used the internet. * 38% of adults over 65 have never used the internet - that’s 2.12million people 2: 5 of the population. Shockingly even with all the will in the world the reality is even with the government’s target 80% of those applying for Universal Credit only 17% of those in receipt of Jobseekers allowance apply online. Call Centres can be added barriers with both the cost of 0845 numbers from landlines and mobiles prohibitive and they will be encouraging people to go online to complete the forms. Where does that leave people who have no way of getting online?
- There are common problems I’m going to focus on web accessibility rather than include apps as they are another level entirely. Even the government has got it wrong on a basic level as you can see from the image. Common issues with websites include long winded urls that are not user friendly for screen readers to read, being unable to increase screen size or it runs into other boxes, visually impaired people don’t necessarily use screenreaders most have some vision and will use other aids such as magnifiers. Our user testing of Go Genie showed that no one knew how to change the browser settings defaults to make a website more accessible they just used what was on the screen.