The document outlines an event series called ECHO After Dark hosted at the ECHO Leahy Center. It consists of 6 events from April to May focused on different body systems and health topics. The target audience is young professionals and college students aged 21-30. Goals are to increase attendance and awareness of the events through social media promotion and guerrilla marketing tactics like flyers in bars and skeleton costumes on Church Street.

1. ECHO AFTER DARK EVENT SERIES
Alisha Durgin, Asher Geisel,
Lauren Swanson, and Sarah Thibodeau

2.  April 19: Pipes and Tubes, a Focus on the Cardiovascular and
Respiratory Systems
 April 26: In the Nick of Time, Head to Toe Medicine at Hyperspeed
 May 3: Conditioning Your Body, Sports Injuries, Back Pain, and
Yoga
 May 10: Diseases of Aging, Osteoarthritis, Joint Replacement, and
Osteoporosis
 May 17: Science of the Sexes with Modern Medicine
 May 24: With Your Gut, What is Your Stomach Thinking?

3. TARGET AUDIENCE
 Young professionals
 College students
 Ages 21-30 years old
 Social media savvy
 Educated

4. GOALS
 Increase attendance of ECHO After Dark series
and to sell out all six ECHO After Dark events.
 To increase awareness of events among the
target demographic of 21-30 years old.

5. OBJECTIVES
 To achieve 100% attendance to all six ECHO
After Dark events.
 To increase awareness on social media
platforms among the younger target
demographic at the 6 events.

6. STRATEGIES
 Promote ECHO After Dark as the most
economical way to see the Our Bodies exhibit.
 Utilize social media platforms to reach target
demographic.
 Take advantage of the popular night-time and
downtown bar scene in Burlington.

7. SOCIAL MEDIA TACTICS
 Utilize existing ECHO Twitter
handle, @echoVT, to promote the ECHO After
Dark series using an official hashtag:
#bodiesafterdark
 Update a weekly blog attached to ECHO’s
official website featuring credible guest
bloggers like doctors and professionals in the
field.
 Create Facebook event pages for each of the
six events.

8. TRADITIONAL MEDIA TACTICS
 Promote events using local community
calendar listings, like in Seven Days and
Burlington Free Press.
 Write press releases for each of the six
events, promoting the benefits of ECHO
After Dark, to be sent to local media.
 Connect with WCAX or RETN to do brief weekly
segments on the body that connects to the current
ECHO After Dark event as sort of a “preview.”

9. GUERILLA TACTICS
 Bathroom stall flyers in downtown bars
and on college campuses.
 Post information on campus bulletin
boards and gym locker rooms.
 Have volunteers sport skeleton suits
around Church Street on weekend
nights.
 Bar hop scavenger hunt.
 ECHO After Dark night at Drink with
exclusive drink specials like Fuzzy Navals,
Bleeding Heart Martinis, and Brain
Hemorrhages