SEO and social media are like peanut butter and jelly...they just go together. While they are always considered separate entities—we disagree. Social media and SEO actually work very [very well] together to build popularity, engagement, relevance and authority. It's becoming increasingly more apparent how important social media is to SEO—and ultimately in your company’s marketing strategy to succeed.

1. SEO + SOCIAL MEDIA
supercharge your online brand
thinkcreativegroup.com

2. MODERATOR...
JOHN HOWLETT
Technology Council Member
Comcast Business Services
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thinkcreativegroup.com

3. TODAY’S PRESENTERS...
DAWN BARSON
SEO Specialst + Co-Owner
ALI PARMELEE
SM Specialst + Co-Owner
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thinkcreativegroup.com

4. OVERVIEW
What we will discuss today
• Relationship between SEO + SM
• Maximize content
• Build your fanbase
• Keyword rich targeting
• Monitoring
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5. SEO + SM ARE LIKE...
ALONE THEY’RE TASTY. TOGETHER THEY’RE DELICIOUS!
SEO & Social Media have long been considered separate entities—one
wholly concerned with search engine rankings and the other used for
conversations. But we disagree...
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6. SEO OR SM
WHAT WE’VE ALREADY HEARD
SEO SM [Social Media]
• Keywords • Facebook
• Metatags • Twitter
• Page titles • Linkedin
• Getting links • YouTube
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7. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
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8. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
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9. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
engagement
thinkcreativegroup.com

10. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
engagement
relevance
thinkcreativegroup.com

11. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
authority engagement
relevance
thinkcreativegroup.com

12. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
authority engagement
relevance
thinkcreativegroup.com

13. SEO ‘S SM
THEY’RE MORE SIMILAR THAN YOU THINK
popularity
GOOGLE, BING + YAHOO
authority engagement
CONFIRM TWITTER + FACEBOOK INFLUENCE SEO
relevance
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14. MAXIMIZE YOUR CONTENT
ONLINE STRATEGIES
• Create link bait/viral content TIP:
• Become a resource > Get people to link to your
• Target your content to be
site, blogs, etc. with
relevant keywords
relevant to your audience > Stay on message
• Optimize social media posts > Use titles wisely
+ activity
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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15. MAXIMIZE YOUR CONTENT
EXAMPLES :: LINK BAIT
Will It Blend? - iPhone
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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16. MAXIMIZE YOUR CONTENT
EXAMPLES :: BECOME A RESOURCE
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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17. MAXIMIZE YOUR CONTENT
ACTION ITEMS
Brainstorm on ideas for creating:
• Link bait/viral content
• Resource-driven content
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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18. BUILD YOUR FANBASE
BEING POPULAR HAS ITS BENEFITS
• Engaging your audience
> Social media icons on your site [like, retweet, share]
> Contest + Polls
> Special Offers + Check-ins
> Video + Photo Sharing
> Ask customers to rate + review
> Make friends
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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19. BUILD YOUR FANBASE
EXAMPLES :: CONTEST
• FUZION’s Follow Me @FUZIONCT
video contest
> run on Facebook
> upload videos
> get friends to vote for you
> announce winners live at Beauty
Bash
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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20. BUILD YOUR FANBASE
ACTION ITEMS
Focus on your social media channels:
• Add social social media icons to your site
• Create + customize YouTube channel
• Hold a social media contest
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
thinkcreativegroup.com

21. KEYWORD RICH TARGETING
ARTICLES, BLOGS, VIDEOS + MORE
• Develop interactive blog TIP:
posts > Select your keywords
• Create videos
> Use in the title, body +
description
• Write online articles > Select relevant categories
• Comment on existing > Tag with your keywords
relevant articles, posts, > Respond to all comments!
videos
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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22. KEYWORD RICH TARGETING
EXAMPLES :: INTERACTIVE BLOG
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
thinkcreativegroup.com

23. KEYWORD RICH TARGETING
ACTION ITEMS
Focus on your blog
• Review [or create] your blog
• Use keywords—add them to the title, body and tags
• Select categories
• Write the short description [this comes up in search
results...so make it good!]
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
thinkcreativegroup.com

24. MONITORING
KEEP TABS ON SOCIAL MEDIA + SEO
• SM monitoring programs FREE:
• SEO monitoring > Google analytics
• Joint programs > Facebook Insights
> Youtube Insights
PAID:
> Raven
> HootSuite
> Sprout Social
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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25. MONITORING
EXAMPLES :: OPTIONS
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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26. MONITORING
ACTION ITEMS
Start monitoring
• Make sure you have google analytics on your site
• Review analytics at least monthly
• Evaluate analytics against goals, adjust, repeat
• If you are feeling bold, sign up for a trial social
monitoring services
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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27. HOW TO GET STARTED
CREATE A SIMPLE STRATEGY
Audience
Objectives
Relevance
Keywords
Tactics
Maximize Fanbase Target Monitor
Goals
POPULARITY ENGAGEMENT RELEVANCE AUTHORITY
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28. PEANUT BUTTER JELLY TIME
REMEMBER, PB=SEO + JELLY=SOCIAL MEDIA!
QUESTIONS?
> /thinkcreativegroup
> /aliparm
> blog.thinkcreativegroup.com
> Dawn@thinkcreativegroup.com
> Ali@thinkcreativegroup.com
http://youtu.be/Z3ZAGBL6UBA
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