Alimentaria 2012 (English)

1. Salón Internacional de la Alimentación y Bebidas
International Food and Drinks Exhibition
26 - 29 March, Barcelona. Spain
Fira de Barcelona - Gran Via Venue

2. Alimentaria is one of the most important food and
drinks trade shows in the world. This fact is
recognised by the major international operators
in food and drink manufacturing, distribution and
trade. This is a benchmark event whose success
derives from highly specialised offerings, innovation
and a tir eless commitment to the show's
international focus.
26-29 March 2012, Alimentaria will once again
become a business centr e for all pr ofessionals
with ties to the food and drinks industry .
Net area (m2) 94.622
Total exhibitors 3.936
International exhibitors 1.299
Countries represented 75
Total visitors* 140.542
International visitors 35.874
Alimentaria 2010 figures *UFI rules
Singular and plural
Effective, profitable and practical. This is what a visit Alimentaria
is like for professionals. Because the offerings are organised
into 14 different shows conceived around product types or
location of origin, this allows visitors immediate access to
the local and the global, from the most diverse products to
major categories.

3. 1 MULTIPRODUCTO Mixed food products show 4 INTERLACT Milk and dairy products show
2 PABELLÓN INTERNACIONAL International exhibitors grouped 4 EXPOBEBIDAS Water, soft drinks, beer , must and cider
by place of origin show
2 PABELLÓN DE LAS AUTONOMÍAS Exhibitors grouped by 5 INTERCARN Meat and meat products show
autonomous region 6 MUNDIDULCE Sweets, biscuits and confectionery show
2 ALIMENTACIÓN ECOLÓGICA Organic food show 6 RESTAURAMA Food service and hospitality show
3 INTERVIN Wine and spirits show 7 EXPOCONSER Preserves and semi-preserves show
3 OLIVARIA Olive oil and vegetable oil show 7 INTERPESCA Fish and seafood, aquaculture and farmed
fish products show
7 CONGELEXPO Frozen foods show
SOUTHERN 5 Village Nutrición 7
ENNTRANCE Megatendencias
Taste & Flavours Expoconser
Pabellón Intercarn
Interpesca
Internacional
Congelexpo
100 quesos
Intervin Mundi
dulce
Interlact
Multiproducto Pabellón
Autonomías Restaurama
Premium
Expobebidas BcnVanguardia
Alimentación Ecológica Olivaria
1
2 3 4 6
Provisional distribution plan
EASTERN ENTRANCE

4. Exhibiting at Alimentaria
Alimentaria spotlights the current international situation in
6 out of every 10
the sector, making it the ideal setting for companies seeking 30% of exhibitors are exhibitors say that
to network with new contacts and loyal customers, looking international: some Alimentaria gives their
for international recognition or with a drive to innovate. 1,500 companies exports a boost
Alimentaria is able to bring together the major pur chase
decision makers in distribution, trade and foodservice in a
single space, as well as all the other operators in the Making new contacts,
international food and drink chain. Satisfied and extremely building customer loyalty and
Professional, international, specialised, global, innovative, loyal exhibitors: 75% improving company status
media-friendly and profitable. This is what the next Alimentaria of companies return as and image are the main
will be. The content-packed show will bring together more exhibitors reasons for exhibiting
than 4,000 firms, making it a must-attend event.
* Information from the Alimentaria 2010 exhibitor survey

5. Who visits Alimentaria
More than 140,000 international operators from the food and drinks industry
visit the show to meet with suppliers, network and find new pr oducts to
entice their customers. Alimentaria's visitors ar e noteworthy for their
professional quality and especially their level of international presence. This
is due largely to the show's significant investment in pr omotion abroad.
Alimentaria provides an excellent setting for bilateral cooperation, distribution
and innovation conferences among international exhibitors and buyers. The
International Projects host more than 8,000 business meetings, promoting
international expansion and transnational business cooperation.
International attendees total 36,000 visitors, 25% of all visitors
Visitors to Alimentaria make or influence purchase decisions
90% of visitors state that Alimentaria of fers them
opportunities to:
Position their Learn about new Discover the
business products and latest
internationally solutions innovations
Get an idea of the major trends in the
Find better partners
sector thanks to the extensive
and suppliers
programme of associated activities
* Information from the Alimentaria 2010 visitor survey
business meetings

6. Values
Not only is Alimentaria a huge inter national market, but it is also a gathering place for dialogue, exchange,
information and knowledge, as well as a place to spot tr ends. Top experts, the most authoritative voices,
acknowledged experience and proven reliability are the common features of the wide range of activities, forums,
conferences and workshops scheduled during the show. Alimentaria offers your company the opportunity to take
part in all of these, providing the greatest visibility and recognition for your products
Innovation and trends
International Food Forum
The place for research and debate about the latest from
agri-food manufacturing, distribution and trade
International Conference on the Mediterranean Diet
The place to promote the fine qualities of the Mediterranean
diet, bringing together experts on the subject
Best Pack
The Best Pack Awards recognise the best advertising work
done for the food and drinks industry
Triptolemos Foundation
This foundation promotes institutional agri-food research in
Spain
Innoval
This is the space set aside for R&D&i in the food and drinks
industry, retail and consumption trends

7. Alimentaria and gastronomy
BCNVanguardia
Barcelona International Gastronomy Conference, bringing the
best chefs on the international culinary scene together at
Alimentaria
Chef of the Year Competition
Spanish cuisine's promising young talents have their opportunity
at the event final, held as part of Restaurama
Taste & Flavours
The best wines, oils and Iberian pork products in a single
space open for sampling
Spain, Land of 100 Cheeses
The most comprehensive tour of the world of Spanish cheeses,
their history and their culture
Interpesca Conference
The present and future of Spanish fish are up for debate during the
programme of activities organised by the Regulation and Organisation Fund
for the Fish and Seafarm Product Market (FROM in its Spanish acronym)
Live Ready-prepared and Ready-cooked Foods
Technological opportunities, equipment and the latest solutions
for foodservice
The Rising Stars of Impulse Buying
A new boost for the latest in sweets and snacks

8. On everyone's lips
Sean Reber Miika Sipilä José F. Marina C. Mansoor Ahmed Khan
Supervalu. USA Inex Partners. Finland Sam's Club. Mexico Federal Foods. UAE
Alimentaria Barcelona was a Alimentaria 2010 offered us This is a great opportunity A highly interactive and
very productive show, it gave a great setting to meet and for customers fr om other professional platform for
us the opportunity to meet discover new potential continents to come and positive business dealings
with all of our existing grocery suppliers for our close deals with Europe. in the FMCG food industry.
vendors in one convenient company.
location. As well it allowed
us to meet many new
vendors and identify several
opportunities for futur e
business.

9. Organiser
Alimentaria is organised by Alimentaria Exhibitions, a joint venture between Fira de Barcelona and international
trade show leader Reed Exhibitions. The company specialises in organising professional events for the agri-food
world and has a business presence in more than 25 countries.
Contact information
EXHIBITOR SERVICES - Tel. +34 93 452 18 00 - comercial@alimentaria.com
EXHIBITOR TECHNICAL SUPPORT - Tel. +34 93 452 18 00 - stecnico@alimentaria.com
PRESS AND COMMUNICATION SERVICE - Tel. +34 93 452 11 04 - prensa@alimentaria.com
VISITOR SERVICES - Tel. +34 93 551 15 82 - visit@alimentaria.com
SPONSORSHIP AND EVENTS - Tel. +34 93 452 18 00 - eventos@alimentaria.com
The Alimentaria guarantee
A macro-event of Alimentaria's nature must remain in contact with the everyday reality of agribusiness and interpret
its main guidelines. This is the task of the members of the Organising Committee, made up of top managers from
manufacturing, trade, distribution and institutions in the sector.
Our trade shows
A leader in the countries where it operates, Alimentaria Exhibitions holds the headline trade shows Alimentaria;
Bta, Barcelona Food Technology; and Barcelona Degusta, Consumer Food Show, in Barcelona; Alimentaria &
Horexpo Lisboa, in Portugal; and Alimentaria México, in Mexico City.

10. MINISTERIO
DE INDUSTRIA, TURISMO
Y COMERCIO