Digital strategy to maximize the sales Domino's brand through a blogging website called "Pizza Talk with Domino's."
This is a project presentation for my Advertising 420 course.
2. Digital Strategy: Maximizing the
Sales of Domino’s Brand Online
Producing a blogging website for
Domino’s pizza fans.
Fans will share content for others to
discover.
Information about the brand will
spread through social media.
3. Blog Appearance
5 tabs along the navigation bar: Home,
About, Pizza Deals, Share Pizza, and Order
Now.
Social media links to Facebook and
Twitter will be available on top of the site.
The color scheme will be visually pleasing
and relate to Domino’s brand colors (red,
blue, and white)
4. KPI Metrics
3 month timespan.
Great first impression on my site.
Photos, videos, and great content
that accentuates the blog’s
purpose.
Need to have functioning social
media pages.
5. Tools & Tactics
Inbound Marketing over Outbound Marketing.
SEO and Google Adwords
Social Media
Facebook
Twitter
Photo Credit: Alison Hamilton
7. Blog Content Cont.
Pizza Deals Page
Updated deals on pizza (Promo codes)
Share Pizza Page
Uploaded pictures of fans pizza.
Order Now Page
Direct viewers to Domino’s website to order
food online.
8. Social Media Content
Facebook
Links to my site’s Twitter page.
Viewers sharing photos of their Domino’s pizza.
Produce 1-2 posts per day.
Twitter
Links back to my site’s Facebook page.
Friendly posts that connect with my viewers.
Tweet multiple times a day.
9. Budget
Average Daily Budget of $50.00
per day with Google Adwords.
Maximum cost per click: 60
cents.
Social Media Coordinator:
$10.00 an hour.
10. Final Thoughts
Inbound Marketing Strategies
SEO (Great Keywords)
Pay-per-clicks with Google
Adwords
First Slide Photo Credit : <a
href="http://www.flickr.com/photos/39415781@N06/16215589922">Domino's - Golders
Green Road, Golders Green</a> via <a href="http://photopin.com">photopin</a> <a
href="https://creativecommons.org/licenses/by-sa/2.0/">(license)</a>
