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Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
WE ARE IDEAL DRIVEN
10 Years ago we started a company unlike any other.
We believed then as we believe today that Iconic Brands are IDEA
LEAD and CULTURALLY RELEVANT,
creating a purposeful difference in their customer’s lives -
a term we called IDEA-L.
Today Media Idee is at the fore front
of helping you
Create IDEAL brands.
IDEAL BRANDS CREATE
THEIR OWN CULTURES
It Starts Off With
YOUR’S BRAND PRISM
What Is Your Purpose, Your Ideal Story, Determining Your Values and
Driving your Brand Story through Building Ideal Mediums for
A point of view of how the world should be.
Starts With AUnique
Point Of View
Media Idee Worldwide is a Culture Marketing
Network, Building IDeal Brands Through:
Who Is Media Idee?
By fusing culture insights from our BRAND
CULTURE PRISM tool and amplifying via
IMAGERY, ENGAGEMENT, EXPERIENCE &
PLAY we help our clients from both advertiser and
agency side unleash the potential in their brands.
MI Digital has over 11 years of experience working as a digital agency with clients in
United States, United Kingdom, United Arab Emirates, Pakistan and Canada. We have
served clients and brands in industries such as food and beverages, clothing and
apparel, personal care, banking, automotive, pharmaceutical, fashion, luxury, media &
entertainment, finance and publishers.
Storytelling with the right combination of spaces, places, moments and voices
at the key points of influence to reshape shopper journeys that enable us to
create INSPIRING EXPERIENCES.
Since the inception of MI Gaming, a network company of MI World Wide, we have been
working towards web based, mobile based and augmented reality games. At MI Gaming,
we are designers, game strategists, coders, technologists and producers – but above all
we exist to help brands embrace the creative and technological changes that would
revolutionize all aspects of their brand.
Our expertise across insight analysis, design, development, deployment and promotion
of the best interactive content around the world, enables brands to get fit for the future,
no matter where we join them on their journey.
TRIGGERING SALES THROUGH
The Dolphin Show in Karachi was the biggest and the largest event of the decade produced on a scale
never before attempted or successfully implemented in Pakistan.
MI Events as the organizer was the team that made the impossible happen. Handling the logistics of
the transfer alone meant working with international governments, chartering planes and getting
permissions from 14 different ministries in Pakistan. Beyond that MI Events team also took upon itself
to ensure quality assurance of the construction, the design of the stadium and the overall comfort of the
The celebrities and famous personalities to create buzz in the market. MI Events team handled the
launch event and PR ensuring the whose MI events team than also handled the corporate marketing &
Booking as well as the School And Mobile Activations for the show. Out station ticket booths were also
managed in different parts of the city while easing the process for the people to buy tickets. Not only
this but could purchase tickets.
School shows were marketed in the morning and reached over 1400 schools in Karachi during the 90
days the show ran with over 175,000 students watching the show with their schools. The school’s
operations and logistics were also handled by MI Events team.
The marketing and PR blitz ensured the top most media companies including Geo.TV, Ary Digital,
Dawn, Tribune as as well international media covered the event and over 1000 blogs and sites wrote
about the subsequent shows and their experiences.
THE BIGGEST & THE LARGEST EVENT OF THE DECADE
A ONE OF ITS KIND SHOW IN PAKISTAN
SPARKING BEHAVIOR WITH PERCEPTION
WHAT PEOPLE BELIEVE IN IS WHAT WILL SPARK
THEIR ACTIONS & RESULTING BEHAVIOR
JANG DREAM HOME EXPO
Jang Media Group, the largest media Group in Pakistan announced its Property Expo ‘Jang Dream Home
Expo‘ from January 8th-10th at the Karachi Expo Center. The event was opened to consumers, trade visitors
and business professionals, offering a perfect platform for the real estate industry to showcase their
residential, commercial and mixed-use products.
MI Worldwide was chosen to be the brand agency responsible for designing the complete marketing
collateral, handle the channels and the event, ranging from the Identity, the traditional creative including Print
Ads, Billboards & Brochures, to the event design including the stage, the setup, printing of signages to the
digital channel including the mobile app, media buying on various publishers, social & community
management as well as the website.
CHANGING BEHAVIOR WITH FUN
FUN INCREASES TRACTION SMOOTHLY
MAGGI REACH FOR
Maggi - Reaching For Our Dreams Was The Making Of
The Worlds Largest Child Art Mural
Reach For Our Dreams induced kids to set a world record together. After an intra-school
painting contest, more than 50,000 children from schools of Karachi, Lahore and Islamabad
collectively painted the world's largest hand painted mural at Gaddafi Stadium Lahore and
maritime museum, Karachi which were entered into the Guinness Book of world records.
Bringing Inspiration to Diabetic Care
DIABETES SHOULDN’T STOP YOUR PERFORMANCE
Based on our CULTURAL STRATEGY which we encompassed as “To bring inspiration and
innovation to every diabetic in the world” and our proposition to “Help People With Diabetes
Keep Performing In Life.”, Accu Check launched the road shows and mall activations across
Pakistan to bring the communication to all.
Conducting blood glucose level test on the spot, we built the Accu-Chek performa brand by
communicating the core features and single key line message ”Accu-Chek performa, the
intelligent blood glucose meter that adapts to your lifestyle”.
Launching A Protection BasedBrand
Dulux Protects Your Home Like An Army Did AFortress
Back In The Old Days
ICI DULUX – LAUNCH EVENT
Thematic Event was based on ‘Protection’. The concept was that once it was the forts / walls of cities
which used to protect the residents that lived within. With the changing era, now the home has become
individual. This modern home a different type of protection which ICI weathershield promises, with the
same level of fortified protection from dust, heat, weather changes, etc.
The launch show concept revolved around the “fashion street”, inspired by the
oxford streets of UK, the idea was to bring the feel of the fashion capital to the
Shape The Future Of Toyota
Together We Can Change The World.
Our suppliers and vendors are an extension of our commitment to long-term, mutually beneficial relationships
with the country. We work side-by-side with hundreds of suppliers to build our top quality vehicles.
We wanted to show them how they contribute to the success of Toyota, whilst working with cutting-edge
technology. Which is why we showcased an internationel inspiring environment with 'Shape The Future' on
how our partners were instrumental in helping drive the future of the company.
CHANGING BEHAVIOR WITH LOSING
FEAR OF LOSING IS MORE POWERFUL THAN THE
POTENTIAL JOY OF WINNING
NIDO GEHMA GEHMI
We wanted to establish the '10 Signs Of Nutrition' among the target audience, so we setup
Nido Road Shows in Karachi, Lahore And Islamabad.
Communication focused on the areas which kids without all the signs of nutrition were
missing out in succeeding in life and a ‘Hammer Strength Test’ which checked for
‘strength’ drove the point home about requiring all 10 Nutritional Signs.
Stalls were also equipped with scales to measure a child's height, weight and strength after
which they were briefed about how to gain all the signs of nutrition.
We convinced the mother and the child that NIDO is nutritionally the most superior milk for her
growing up children.
Activity involved reaching out to 100,000 households by doing door to door sachet sampling
distribution of Nido benefit folders, apartment complex merchandising. Interactive branded Nido
shows. Total Number of 350 apartments and 100 residential localities were covered via float
Launching The Foundations Of Success
Bring Nutrition ToThe People At The Lowest Rungs Of
Society And Make Their Future Brighter.
Our challenge was to penetrate the sec C & D income segments to open up the bottom of the pyramid to
Nido. Nido Bunyad powder milk was launched as an affordable solution with iron fortification which would
help give a strong foundation for success. We successfully managed the activation by reaching out to
400,000 households overall in the south region starting from Karachi using various contact points, like; going
door-to-door (dds) doing free sampling product briefing and inviting mother and kids to a total of 450
informative and interactive consumers shows in a total of 276 in Karachi city and south outstation cities like
Hyderabad, Nawabshah, Mirpurkhas, Khairpur, Larkana and Sukkur.
Overall activity achievement level: 121%
Dhammal Turns Life Sweet
PEOPLE WILL RESPOND TO BEING ENGAGED BY
CANDI DHAMAL – RURAL
Candi promises ‘Khaas Baat’. It’s all about making your every moment special. Looking at life from a different
perspective. Recreational areas are the best mediums to convey such messages to the target market
This is why we did the DHAMMAL Rural Roadshows with musical gala nights in 30 towns of upper/lower Punjab and
Northern Areas. ‘Candi Dhamal’ was a first of its kind of road show activity designed specifically for the smaller rural
towns. It also was the first time that a rural town was treated like an urban center.
Goody Kitchen Magazine App provides recipes for every
meal time. Be it Breakfast, lunch, dinner or any special
occasion it provides a wide variety by renowned chefs.
Gourmet meals at home have never been this simple!
In partnership with Ogilvy MENA, we created a digital
campaign that created the Guinness Book World Record of
the Biggest Book of Champions
Goody – Stories of Champions
Ecommerce, Community Management & Store
The leading brand in spice mixes in Pakistan, approached
MI Digital for all it’s international retail – Ecommerce needs.
MI also developed a Store Locator App for the international
markets – making it easier for expats to find Shan Masalas
closer to them.
Shan Foods USA
Qurbani Engine, Website & Store Locator
MI Developed a Qurbani Engine that was programmed to take
real time orders, book the animal and the type (Cow, Goat,
Lamb), and integrated online payments for the ease of the
customers. Landing pages for each campaign was developed.
The campaign captures the soul
of the matches which grips
Pakistan when the ICC cricket
world cup 2015 is on and that
everyone is an expert cricket
analyst by making them predict
the outcome of the match and
win prizes if they’re right.
What's In A Puzzle - Mobile & Social Game – FBAPP
First time in Pakistan, web audiences and mobile audiences
got to compete with each other on the same leaderboard.
Current stats show the app having been downloaded in the
1000-5000 category as well as engaging audiences on FB
Pfizer’s wellness expert was the first time a health and
wellness brand of Ispaghol has tried to grow the market
from the ‘Event Based’ Stomach upset usage to a complete
lifestyle based position.
Pfizer fibre7 launched its new campaign
‘Ramadan recipes with chef Shai’during
the holy month of Ramadan in Pakistan.
Targeted towards the ‘health conscious
adult market’, the campaign which
included the production and
development of recipes.
Pfizer's wellness expert was the
first time a health and wellness
brand of ispaghol which has tried
to grow the market from the ‘event
based’ stomach upset usage to a
complete lifestyle based position.
HUBCO, country’s largest Independent Power Producer,
wanted a website for it’s new corporate identity. A design
that enables HUBCO as empowering the nation.
Identity & Website
Wemsol approached MI to create and launch its new
payment facilitation product - KEENU. From the identity
of KEENU to its website and promotional material, MI
made it all.
Identity & Ecommerce
Maral is a trend-focused, rather than brand-focused
company that’s why the identity of Maral makes it a “Go-to
Destination” for customers who want a little bit of everything.
An Italian company, that is offering high end brands to it’s
customers, wanted MI Digital to develop an online store for
them with a luxurious look that would depict the high-end luxury
range and the unique styles and colors of different brands for
its customers who are looking for the best in life.
MI Digital is the digital marketing agency for Home Detail, a
leading furniture retailer based out of Glasgow, United
Kingdom. MI digital is responsible for it all, providing strong
creative vision that tells the home detail brand story across
all digital platforms and experiences in UK.
HOME DETAIL - UK
Ecommerce & Community Management
The Shoemakers & Co. is a brand of luxury hand crafted
shoes determined to meet the needs of those with
discerning tastes and a desire for outstanding footwear. MI
Digital helped TSM&CO make that big leap into the world
of high end luxury retail.
The Shoemakers & Company
For Meezan Bank we launched first campaign ‘Why Settle For
Second Best, When You Can Have The Best’, positioning itself as
a leader in the banking industry. Also another successful
campaigns “Not Better But Best” and “Meezan Current Account”.
The campaign utilized Search, Display Networks, Mobile, Video
and Social Channels.
MOBILE APPLICATION CAMPAIGN
Meezan Bank, in order to create awareness of their Meezan Mobile App
which can be used freely wherever you are, on the go, with different
conceptual videos, placed static ads and ran animated banners on
different social channels. It not only serves the purpose of paying bills
but gives several other benefits such as using the top up feature,
checking account balances and making transactions from one account
to the other.
BLACK FRIDAY CAMPAIGN
Meezan Bank’s Black Friday sale was a huge success. With the debit card
offering 15% discount on your total shopping, the numbers were running over
the roof. The campaign was compatible for all kinds of platforms, web and
mobile including both IOS and Android. Animated Video, Static ads and
Animated banners were placed on different social websites which not only
attracted existing customers but also pulled new leads, making it a turning
point in Meezan Bank’s portfolio.
Publisher For US & Canadian Youth
AALOOO is a brand for the American & Canadian Youth. It had
struggled to gain traction before MI team was onboarded. We
developed the Identity, Repositioned The Brand, Developed The
New Website & Publishing System and relaunched the brand as
a ‘Channel That Helps Keep You Ahead Of The Pack’.
AALOOO – MUCHOLOUD MEDIA
Ocean State Painting wanted a website that would show its
latest work and offerings. MI Digital designed a functional
website with a built in inquiry system for new customers of
Ocean State Painting
Identity & Website
DLA is a real-estate association that offers accommodation to
students. MI Digital created a new identity along with a website
that would show listings of all available properties with their
price, facilities, no. of bedrooms, etc.
Meritorious Schools Network approached MI Digital to
design its network’s website. We created a main dashboard
through which we connected all the websites to one main
Meritorious Schools Network
Mobile App and Website
We created an App that linked the buyers directly to it’s
consumers. An App that made realty available for
purchasing at the click of a tab. Be it a house, apartment,
business unit, etc for sale or rent, we optimized the app for
Memon builders to create direct sales.
TCS Connect – Ecommerce
The TCSConnect.com Ecommerce offered convenient, safe,
and secure purchases, and have special features, such as the
ability to search by size, color, and other product details. The
site also include the ability to create wish lists through which
consumers can share desired items with their friends and
TCS HOT Deals
generate sales by
dropping the prices on
a basket of goods
every weekend, this is
the objective behind
the weekend hot
deals. the campaign is
and has become a
feature that fans
waited for with
TCS Connect Smart
Tcs connect’s range
of smartphones and
tablets were actively
the eid campaign.
We created the DING DONG ADVENTURE mobile game and turned the static Icon into something that would create
engagement and interactivity with its consumers like never before. With Ding Dong Adventures, kids immerse themselves
into the world of Ding Dong, controlling the character through multiple jungle worlds, running, jumping and avoiding the
obstacles or collecting the bubble gums for points along the way.
The simple and powerful endless runner gameplay has the character chasing the mice who have stolen its gum (like in the
stories) but only this time the player controls the cat in a myriad of ways and manners to recover the gums. This has created
an engagement with the new generation of savvy consumers already.
Ding Dong Adventures are just one of the ways Media Idee is bringing Innovation into the world of Digital + Experiences and
we will be launching our new gesture based media products soon in the market which utilize the full sensory experiences of
Touch, Taste, Smell, Sight and Sound to create IMMERSIVE ACTIVATION as never done before in Pakistan.
DUBAI – UAE ( CHAPTER ) MEDIA CITY.
ALI.HADI@MEDIAIDEE.COM Dial Now (+971) 0526957720 / 0566608271
BUSINESS DIRECTOR – MENA