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5by – Video Concierge
By Stephanie Mocherniak and Allie Novack
What is 5by?
 Video Technology
 Smartphone
 Online

 Finds the best video’s and hand-delivers them to you
 FREE!
Why 5by?
 1.5M videos uploaded to Youtube everyday
 The “Songza” of video
 Finds what YOU like

 Categorizes into moods
 Videos will account for the majority of online content by 2016
Okay… but why, 5by?
 Old Radio Saying
 Highest signal strength
 “You’re coming in loud and clear!”
How does it know!?
 Based on your past activity
 Algorithm designed to bring in high-level videos
 Like/ Dislike
What’s Next for 5by?
 Recently acquired by Stumble Upon
 Companies are signing on as curators to push their own
videos
 Target users to receive their videos/ ads

 Make money by sharing 3rd party
So… what does this mean for
charities!?
 Online videos are exploding
 1/3 millennial watch online videos and NO television
 Many organizations have Youtube channels
 But how do they get views?

 Share on FB and twitter
Why Video’s?
 Grabs attention
 Get message across quickly
 Greater retention
 Better able to paint a picture
5by Can Help!
 Help get more views
 Help to connect to a particular audience
 You generate video’s you want users to see
 Marketing tool
 Create your own channel
Let’s Check it Out!
 http://www.5by.com/
Let’s Check it Out!
 http://www.5by.com/not-okay/posts/3hj/how-the-mediafailed-women-in-2013
 http://www.5by.com/motivating-inspiring/posts/3hD/proinfirmis-because-who-is-perfect
Ready… Set… GO!
 App Store
 5by
 Download for FREE
 Create Personal Account
 Kill time
 Happy Holidays
 *Slides are on slideshare, posted on our private FB group
Thank you!

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5 by pp

  • 1. 5by – Video Concierge By Stephanie Mocherniak and Allie Novack
  • 2.
  • 3. What is 5by?  Video Technology  Smartphone  Online  Finds the best video’s and hand-delivers them to you  FREE!
  • 4. Why 5by?  1.5M videos uploaded to Youtube everyday  The “Songza” of video  Finds what YOU like  Categorizes into moods  Videos will account for the majority of online content by 2016
  • 5. Okay… but why, 5by?  Old Radio Saying  Highest signal strength  “You’re coming in loud and clear!”
  • 6. How does it know!?  Based on your past activity  Algorithm designed to bring in high-level videos  Like/ Dislike
  • 7. What’s Next for 5by?  Recently acquired by Stumble Upon  Companies are signing on as curators to push their own videos  Target users to receive their videos/ ads  Make money by sharing 3rd party
  • 8. So… what does this mean for charities!?  Online videos are exploding  1/3 millennial watch online videos and NO television  Many organizations have Youtube channels  But how do they get views?  Share on FB and twitter
  • 9. Why Video’s?  Grabs attention  Get message across quickly  Greater retention  Better able to paint a picture
  • 10. 5by Can Help!  Help get more views  Help to connect to a particular audience  You generate video’s you want users to see  Marketing tool  Create your own channel
  • 11. Let’s Check it Out!  http://www.5by.com/
  • 12. Let’s Check it Out!  http://www.5by.com/not-okay/posts/3hj/how-the-mediafailed-women-in-2013  http://www.5by.com/motivating-inspiring/posts/3hD/proinfirmis-because-who-is-perfect
  • 13. Ready… Set… GO!  App Store  5by  Download for FREE  Create Personal Account  Kill time  Happy Holidays  *Slides are on slideshare, posted on our private FB group

Notas do Editor

  1. ALLIEPretend we can’t hear each other, coming in loud and clear – start quiet, then get rly excited Mobile and Web ApplicationCreated by a friend of mineI introduced this to StephSo lets get startedSo the conversation went like this… HEY STEPH CHECK THIS OUT
  2. ALLIE
  3. ALLIE5by is a video technology that is accessible online but also in the form of a smartphone app. 5by scours the internet for the best videos, and hand-delivers the ones you want to watch. It's curated, free, and awesome.
  4. ALLIEIt is the best way to watch videos online. With 1.5M videos being uploaded to YouTube everyday, how do you find the videos worth watching? With 5by. 5by is being called the songza of video. This is important because the CEO of stumble upon says that video will account for the majority of online content consumed by 2016
  5. ALLIEAn old radio saying that means the highest signal strength – like you’re coming in loud and clear – they are trying to do that with video
  6. ALLIE5by curates videos based on what you like and categorizes it in moods like geeking out or catching up. By clicking any of those categories you are brought back to a slightly more granular set of options, then you choose the video you want, which is chosen by 5by from YouTube or Vimeo, like I said based on your past activity.Right now all the content curator is handled by 5By – they have help from an algorithm designed to bring in high-value videos from multiple sources. The videos are brought in and them sorted into proper categories for users to discover. When you are watching a video you can say if you like it or dislike it
  7. ALLIEHowever, they were just acquired by Stumble Upon in September so going forward they will be able to have the same model as stumble upon. First acquisition since they started in 2001However, companies are starting to sign on as curators and are pushing their own videos to views who like certain videos or categories so now third party curators can target certain types of users to receive videos and ads. We're not monetizing yet, but that’s how we would make $. Prob charge 10-20 cents per view
  8. STEPHThis is good for charities / organizations because online video is exploding. 1 in 3 millennial watch online video and no TV. Brands and organizations are creating YouTube videos because that's where their ideas is. Problem is, it's hard to get views unless you already have a big YouTube audience. you can share and like the video on facebook and on twitter
  9. STEPH
  10. STEPH5by can help you (the charity) get more views. It allows you to connect with a particular audience and get eyeballs.So you can generate videos that you want users to see and this could be a great marketing tool for a number of things such as advertising, or social media/ online videos, sharing stories, mandate, trying to reach out to people. (Videos can be amateur and professional) CHANNELS! – 5by is exploding and we can see potential in the future where the NPO sector could have their own channel
  11. ALLIE
  12. ALLIEThought how the charitable sector can be integrated into this
  13. STEPH
  14. STEPH