In this presentation we show you how to get started with Google Plus Business Pages. Google + Pages offers businesses the ability to reach the Google + audience, get more search engine visibility and share, promote their brand on this platform.
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Getting Started with Google Plus Business Pages
1. “Creating a page brings you closer to your
customers, fans, and followers on Google+.”
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2. To build relationships with your clients who
are on Google +
It increases your brand, and the value of your
brand
You can promote your brand to all the new
people who are in the circles of your
customers.
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3. Different people are interested in different
parts of your business. Whether it's breaking
news, updates, promotions, links, photos -
even talking face-to-face with groups via easy-
to-use video chat - Google+ lets you easily
share the right things with the right customers.
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4. Help word get around. Put the +1 button
anywhere you'd like people to be able to
recommend your business, products or services
to friends and contacts all across the web.
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5. Social media can sometimes feel like a firehose
of data. Google’s measurement tools will soon
make it easier to understand Google+ activity:
what people are saying about your business,
how many +1's your business receives and how
these affect your traffic.
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6. To get started, sign in to your Google account
(if you don’t have one – get one
google.com/plus)
Then, go to :
http://www.google.com/+/business/
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9. Local Business or Place
Suitable for: hotels, restaurants, places, stores,
services
Product or Brand
Suitable for: apparel, cars, electronics, financial
services
Company, Institution or Organization
Suitable for: companies, institutions, organizations,
non-profits
Arts, Entertainments or Sports
Suitable for: films, TV, music, books, sports, shows
Other
Suitable if your business doesn't fit into another
category
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14. This Google+ badge is similar to the
Facebook icon on websites that link to
Facebook profile. To get the badge, go
to Google+ badge page and insert the id of
your newly created page. Google only allows
an icon currently that will link to your
Google+ business page, which you can select
in three sizes. A widget similar to the
"Facebook like box", also called Google+
badge is in queue and will be added soon.
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21. Question:
Is setting up your Google+ Pages an easy
Process?
Answer:
Yes, very. Just follow the simple steps outlines
in this presentation
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22. Question:
Do I have to have a Google account?
Answer:
Yes. If you don't already have one, you can
create one right now or when you go to create
your page.
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23. Question:
How do I find a company’s Google + Page?
Answer:
You can type "+" in front of any company name
and instantly get a listing of their Pages.
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24. Question:
Are Google pages linked with search?
Answer:
Yes! Google pages are linked with Google
search, which provide a one-key shortcut to
Google+ Pages within the query box
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25. Question:
Do Pages integrate with Circles?
Answer:
Yes! It integrates with Google+ Circles, making
Page sharing easy
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26. Question:
Can we create more than one page?
Answer:
You can create multiple Google+ Pages, if you
have more than one business
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27. Placing the Google+ badge or icon on your
site
Adding your website link to your page
Actively use Google Hangouts (video chat
drop-in)
Maintain a daily presence via Google+
Update and add to your Google Circles
Upload YouTube videos and post the links on
your page and websites
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28. Move your Google+ Page fans directly into your Circles.
(This seems to create automatic engagement!)
Make sure you have a Circle named "Following“
Make sure your site contains the "+1" button, as well as
your badge or icon. (This will require a separate snippet of
code to that of badges/icons.)
Publicize your page. Share it with your Circles and
Hangouts. Share it on social networks and in your blog
posts and forum posts. Include it as part of your contact
information
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29. Educate your readers, subscribers and visitors.
Remember the Golden Rule of marketing: S-p-e-l-l
things out and include calls to action (telling your
readers what to do next)
Remember that although Google+ Pages may "feel
like Facebook", they do have the huge advantage --
and disadvantage -- of open search via Google.
Google can rank your page in their search engine!
Upload photos, as well as videos. (GPlus offers some
interesting statistics about Google+ photo uploads.)
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