1. Harry Potter and the
Deathly Hallows
Part 1
The Marketing Campaign

2. The Elements
• Teaser Posters
• Teaser Trailer
• The main poster
• The full trailer
• The TV advertisement
• Publicity

3. Character Teaser Posters
All three characters have their faces only half lit whilst partly in the shadows, this
can represent the darkness that this film inevitably entails, however, the tag line
‘the end begins here’ is made to intrigue the audience as to what will actually
happen, especially as very little is given away by the poster itself.

4. Other Teaser Posters
All 3 posters have separate tag lines which can intrigue the audience as it suggests
many different problems and scenarios occur throughout the film making it more
interesting and gripping. The most eye-catching being the first one, where
Hogwarts, an iconic setting of the series, is shown to be being destroyed.

5. Teaser Trailer
http://www.youtube.com/watch?v=haScxQMg
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The teaser trailer doesn’t give too much away
of the film, it only shows some highlights of
the amount of action and intensity involved.
The theme of fantasy and magic is heavily
involved with special effect scenes of
Hogwarts being attacked against and Harry
defending himself as to emphasise what the
whole film will entail and draw in a wider
audience.

6. Main Poster
The main poster shows all three main
characters in a ‘freeze frame’ shot running
from something. This, like the teaser
trailer, emphasises the amount of action the
film will entail. It also reveals at the bottom
it is only Part 1 of the ‘epic finale’ where
‘The End Begins’ therefore reassuring that
there will be a final Harry Potter.

7. The Full Trailer
http://www.youtube.com/watch?v=_EC2t
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The full, official trailer for Harry Potter
and the Deathly Hallows Part 1 was
released in September 2010 , 3 months
before the release date of the actual film
in November 2010. It shows the idea of
‘good vs evil’ through various scenes
between Voldemort and Harry. The action
and magic themes are more heavily
shown in the full trailer than in the teaser.

8. The TV Advertisement
http://www.youtube.com/watch?v=yh0
4J8GNs1U
The TV spot is similar to the teaser
trailer in the sense that it does not
show a lot of the film but shows
enough for the public to realise it is a
fantasy/action film. Releasing a trailer
onto the TV however gives the film
more publicity as with the trailer, you
would have to search for it .

9. Publicity
The premiere is always full of magazine
editors and ‘bloggers’ which interview
the characters and then post them on
their websites/social networking sites.
Premieres are also spoken about
publicly on the news etc.
The Wizarding World of Harry
Potter was opened in
Florida, Orlando as a
theme/merchandising park. It sells
the iconic sweets and butter beer
of the film, the wands and scarves
etc.

10. Merchandise