The Canadian Launch Campaign will use a 3-pronged promotional mix of television, online, and on-site advertising to promote their product to 13 to 35 year olds. They have developed an implementation timeline to roll out their campaign using a television, online, and on-site promotions mix over the coming months.

1. Canadian Launch Campaign

4. The Team Alice Meng Caleb Homewood Lydia Wu Margaret Lu Angel Tse

5. Canadian Launch Campaign

7. Online

8. On-sitec Campaign c c Target Market Promotion Mix Implementation

9. Target Market 13 to 35 yr. olds c c Campaign c Target Market Promotion Mix Implementation

10. 3-Pronged Promotional Mix

11. TV Promotional Mix c c Campaign c Target Market Implementation

12. Online How Will Choose? Promotional Mix c c Campaign c Target Market Implementation

13. On-site Promotional Mix c c Campaign c Target Market Implementation

14. Implementation Timeline

15. Implementation Implementation c c c Campaign Target Market Promotion Mix

16. How will YOU choose?