e-bussiness

1. Chapter One Moving from E-commerce to E-business

2. Why Study E-business? Promise: Streamlined Business Lack of Framework Reality: Blizzard of Buzzwords Customers.com CRM ERP Digital Economy SCM Portals Exchanges The scale and scope of modern IT investments requires that managers have a clear understanding of e-business fundamentals! Network Infrastructure Adaptive Supply Chains Process Automation

3. Consequences of not Studying E-business? Poorly Designed Business Processes Persistent Channel Conflicts & Cross-Department Tensions Locally Optimized Business Processes Order Fulfillment ERP CRM Procurement Incompatible Projects Resistance to Changes

6. Table of Contents Ten Rules of E-business E-Business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways

8. E-commerce Progression E-commerce has evolved rapidly since 1995 E-commerce Maturity Functionality Brochure ware Web Storefront E-commerce Transactions 0 1 2 3 4 Communities of Interest Mega-Portals Complex Limited

13. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways

14. E-business is Changing All Industries Communications Utilities Hospitality Automotive Financial Insurance Petrochemical/ Process Transportation Manufacturing Health Care Entertainment/ Hi-Tech Consumer/ Services Retail What differentiates the e-business efforts of leading companies from the pack?

22. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for you – Looking Deep E-commerce vs. E-business? Key Take-Aways

23. Ten Rules of E-business Don’t use technology just to create the product; use it to innovate, entertain, and enhance the entire experience surrounding the product, from selection and ordering to receiving and service Rule 5 E-commerce is enabling companies to listen to their customers and become either “the cheapest,” “the most familiar,” or “the best” Rule 4 Inability to overthrow the dominant, outdated business design often leads to business failure Rule 3 The ability to streamline the structure, influence, and control of the flow of information is dramatically more powerful and cost-effective than moving and manufacturing physical products Rule 2 Technology is no longer an afterthought in forming business strategy, but the actual cause and driver Rule 1

24. Ten Rules of E-business The tough task for management is to align business strategies, processes, and applications fast, right, and all at once; Strong leadership is imperative Rule 10 The ability to plan an e-business infrastructure course swiftly and to implement it ruthlessly are key to success; ruthless execution is norm Rule 9 For urgent e-business projects its easy to minimize application infrastructure needs and to focus on the glitzy front end apps. The oversight can be costly in more ways than one Rule 8 The goal of new business designs is for companies to create flexible outsourcing alliances that not only off-load costs but also make customers ecstatic Rule 7 The business design of the future increasingly uses reconfigurable e-business community models to best meet customers’ needs Rule 6

37. Harvesting Outsourcing: E-business Core Competencies Process Outsourcing Investment Partnerships Contract Manufacturing Administration HR Accounting IT Do not outsource core competence Focus: efficiency and cost reduction Outsource critical tasks Focus: Time-to-market, Market position via ease of doing business 1 st Gen: Cannot do everything well 2 nd Gen: Cannot go at it alone 3 rd Gen: Need advice, contacts and Web savvy Co-create critical tasks Focus: Market position via ease of doing business (e.g, GE in India)

43. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways

48. Table of Contents Ten Rules of E-business E-business Success Stories What does this mean for managers – Looking Deep E-commerce vs. E-business? Key Take-Aways

50. E-business Management Challenges The Cost Of Making A Technology Mistake Has Increased Exponentially Coco-Cola invest 600 Million in Logistics platform Siemens invests 1 Billion in Supply Chain Project Nike reports 400 Million loss due to supply chain software snafu Why Should Senior Management Be Much More Focused On E-business Decisions Today?

52. E-Business Strategies, Inc. www.ebstrategy.com [email_address] 678-339-1236 x201 Fax - 678-339-9793